Build Your Marketing Machine The Processing Plant Yesterday we discussed your Feeder part of your Money Machine We discussed the specific parts of the Feeder for different strategies We discussed the importance of implementing 1 Feeder strategy all the way to fruition before your we begin building the next Once you Feed your Money Machine, the next part you need is the Processing Plant The Processing Plant is what changes the thing you put in, into the thing you want to come out For your Money Machine that equates to how you deliver your personal brand and develop the relationship To create the parts for your Processor think about what has to happen to develop the relationship Once you know what has to happen to develop the relationship think of all the things you can do to improve your chances of making that happen (this is where your personal branding strategy comes into play) Star by writing down your Processors goal Example: Build a relationship with Real Estate Agent Partner Prospects Write underneath what has to happen to build the relationship Example: Know me Like me Trust me See me as an asset Consider me a friend Consider me a source of information Now you know exactly what your Processor needs to be able to do to work properly Make a list of all the Tools you have access to (you will get your parts list from here) Face to Face Meeting Phone Call VideoSocial Media Engagement Seminars Association Function Greeting Cards Open Houses Broker Opens Look at each one as a Gear In terms of impact, are some Gears smaller than others? Larger Gears have greater Torque but require more effort to turn Smaller Gears require little effort to turn but have far less Torque A Social Engagement or anare small gears A Phone Call or a Face to Face are large gears Choose your Parts based on what you like to do and what you are good at If it is a bunch of small gear items, just understand it will take much longer to move the object through processing If it is only large gear items, just understand it will take much longer to move through processing Use a combination of small gears and large gears The small gears will help you turn the large gears much faster Example: Part #1 - Social Engagement (add them to prospect partner list and engage on FB) Part #2 - Video (send a videoevery week) Part #3 - Phone Call (may be three or four calls before they talk to you) Part #4 - Face to Face (relationship 101 Tell me about yourself Family Occupation Recreation Dreams) Example: Part #1 Open Houses (Open House Survival Kit) Part #2 Social Engagement (add them to partner prospect list and engage with them) Part #3 Phone call (easier first call as you have met them already) Part #4 Face to Face (get them know them on a personal level) Example: Part #1 Seminar (presenting live always brands you as an expert) Part #2 Social Engagement (let them see you are real person) Part #3 Phone Call (excited you are calling them) Part #4 Face to Face (bond with them.FORD) Notice the 2 Gears that are in every example Phone Call Face to Face Those are the two Largest Gears you can have (the most torque) The face to face meeting is at the top of every communication pyramid you see The other Gears you use for your Processor are there to help you turn the Phone Call and Face to Face gears To move your object through your processing plant, you must turn your gears consistently To be consistent you MUST Time Block when you will make it happen You must time Block when you are going to go to Open Houses You must Time Block when you are going to do Social Media engaging You must Time Block when you are going to make Phone Calls You must Time Block when you are going to have your Face to Face meetings MondayTuesdayWednesdayThursdayFridaySaturday Target Search 8:30/9:00All Targets 8:30 Social Media 9:00/9:30 Open House 11:00/2:00 Face to faces (Stacked) 10:00/2:00 Call Targets Already doing it 2:00/4:00 Create New Video5:30/6:30 11 Hours of your week is invested in Searching for Top Agents Calling Target Prospects Personal Branding Video sent to targets Meeting Target Prospects Introducing yourself to potential Targets Those are all Marketing Activities Those are the activities that generate leads and loans That leaves you 29 hours to deal with fires Tomorrow we are going to cover the Packaging piece of your Money Machine This is the part where you get to reap the benefits of your machines good engineering