Bsq easter

Campaign Overview

Three week campaign with print, online and social media

De-brief ContentsEaster 20153 Bristol Print campaign

4 Digital campaign

5 Social Media

6 Editorial

7-8 Summary

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Contents

Over a three week period – March 23rd to April 11th – we executed a campaign spanning six newspapers and the Bristol Post website. The campaign objective was to present Bristol Shopping Quarter as a fun Easter destination in the school holidays for families.

We held two events across two weekends - one with Frozen’s Elsa and the second with the Easter Bunny. Both involved an interactive AR Easter trail and Easter biscuit decorating.We used print and digital creatives to promote these events along with the Heart FM activities as well as using social media.

Total investment of campaign: £11,000

Total Value: £17,800

bristolshoppingquarter.co.uk

bristolshopping

@bristolshopping

Over 500 shops

with a great rangeof independents

including50 cafés andrestaurants

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Bristol Print Campaign

Bristol Print CampaignAim to show Bristol Shopping Quarter as the ultimate Easter shopping destination.

Interactive Easter Trail, Face-painting,and Easter biscuit decorating with the Easter Bunny!

www.bristolshoppingquarter.co.uk

bristolshopping @bristolshopping

INBRISTOL SHOPPING QUARTER

@bristolshopping

Stores participating in this week’s trail:

Coffee Shop & Takeaway

Come and meet theEaster Bunny this Friday!

Outside in Broadmead, 10am-4pm


Come and join in the funthis Saturday!

Outside M&S in Broadmead, 10am-4pm


Come and meetElsa & Olaffrom Frozen

this Saturday, near M&SAppearances between10am-4pm


Come and meet Elsa & Olaffrom Frozen

this Saturday, near M&SAppearances between 10am-4pm

bristolshoppingquarter.co.ukbristolshopping @bristolshopping

Take part in the interactive Easter trail this spring at Bristol Shopping quarter. You will need to download the free Bristol Post Augmented Reality (AR) app, on to your smartphone or tablet

Point your device at the image where you see the AR icon (pictured below) and wait for the surprise. Double tap for a full-screen image.

Welcome to Augmented Reality (AR)By downloading a free app on to your smartphone or tablet you can bring the photographabove to life using the power of a new technology called Augmented Reality (AR). To access bonus content on this page simply follow the easy 1-2-3 steps:

Download the Bristolpost ARapp from the App Store (Apple)or Google Play (Android).

Open the app with a simple tap. Point your device at the photo above and the photos on the pages where you see the AR content logo pictured above – and wait for the surprise. Double tap for a full-screen image.

Scan the photowherever yousee this icon.

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Scan the photo to see more...

Augmented reality services by

App Instructions 30/8/13 12:17 Page 1

Download the free Bristol Post AR app from the App store (Apple) or Google Play (Android).

Open the appwith a simple tap.

InteractiveEaster Trail

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Scan the image wherever you see this iconSee the Bristol Post for more information about the Easter trail scan the image

to see more





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Digital CampaignThe digital advertising worked to compliment the print adverts seen in the regional titles. It also reached people who don’t use our print titles, and those living out of our print catchment areas.

www.bristolpost.co.uk

Total number of impressions delivered: 79,327

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Regional Digital Campaign

Targeted campaign:

303 clicks to your website

24% hover rate this shows us how people interacted with your advert without a need to click through. This percentage is well above the average of 8.25% so demonstrates that the artwork was well informed.

We now have stats to help us with your campaigns in the future including best days to focus on and times of days.

We used an optimised campaign to target your ideal demographic.

Digital Campaign

Social MediaSocial media was concentrated on promoting events e.g Frozen’s Elsa and the AR Trail. Using our facebook and twitter audiences for the Bristol Post.

Facebook likes: 50,365

Twitter likes: 47,743

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Social Media & Promotions

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Editorial & Photos

Broadmead has it all, fromElsa to the Easter bunny

Broadmead and Bristol’s Shopping Quarter have lots of free fun planned for familiesthis Easter. Steve Mellen finds out what’s on offer.

When time off work looms, thetendency is for people to headout of the city, but don’t be toohasty to get the camping gear

out just yet.The Broadmead BID team, which oversees

Bristol’s Shopping Quarter, has plenty of familyfriendly events planned for the Easter hol-idays.

It will all begin on Saturday, March 28, with atreat for younger visitors to the city centre. Onthat day, children will be able to meet and havetheir picture taken with an Elsa lookalike fromthe smash hit movie F ro z e n .

There will also be the opportunity to dec-orate Easter biscuits, enter competitions, havefaces painted and take part in an interactiveEaster trail accessed via a smart phone –although there will also be a paper version forthose who like to do things the old-fashionedw a y.

On Good Friday, April 3, there will be asimilar range of children’s activities laid on,

but, instead of meeting Elsa, young ones willget the chance to encounter the Easterb u n n y.

In The Galleries shopping centre there willbe free crafts on offer, with the chance todecorate Easter-themed sun catchers andmoney boxes, as well as a treasure hunt.

On Easter Saturday, the BID team will bebringing all the fun of the farm into Broad-mead and setting up a temporary petting farm,with rabbits, guinea pigs, goats and even a“unicorn”.

The Heart Angels will also be on site per-forming animal-themed face painting and agolden egg prize draw.

Customers will have the chance to win arange of prizes, including vouchers to spend inBristol Shopping Quarter stores.

There will also be giant games to play and,for those needing a sit-down amid all the hustleand bustle, deck chairs will be laid on, too.

On Saturday, April 11, the Heart Angelsteam will return with more children’s activities,but this time, instead of a petting farm, therewill be a mini zoo in the city centre.

All kinds of small animals and reptilescapable of fascinating younger visitors will beon show, including baby meerkats, chinchillas,giant rabbits, snakes, lizards and, for thosefeeling brave enough to venture close, somecreepy crawlies.

All of these activities will take place inBroadmead, either near M&S or HMV, from10am to 4pm. See www.bristolshoppingquarter.co.uk for full details.

Also on the menu throughout the Easterperiod (Saturday, March 28, to Saturday, April11) is a lion hunt.

Children will be invited to pick up a mapshowing the locations of 30 lions, which will bedisplayed in shop windows in Broadmead andThe Galleries.

Each of the lions has been decorated bydifferent Bristol primary schools according toscenes from the CS Lewis story, The Lion, TheWitch And The Wardrobe.

Children are being invited to collect thenames of the lion scenes and then join in withcraft workshops and receive chocolate treats atthe nearby John Wesley chapel.

Maps can be collected from Specsavers onMerchant Street and from the John WesleyChapel itself.

The Galleries shopping centre will be get-ting in on the fun with larger-than-life egg,chick and rabbit characters, which will befound on the ground floor. You can have yourphoto taken with them and also win prizes viathe centre’s social media pages. Easter activitiesand competitions will be available here onFriday, April 3.

The Galleries centre manger, Colin Lang,said: “We are looking forward to welcomingfamilies into the centre over Easter, and hopethat shoppers will enjoy our fresh, bright Easterdecorations, as well as our free craft activitiesrunning on Good Friday.”

Jo Hawkins, Broadmead BID manager, said:“We ’re delighted to be able to provide thesefree activities over the Easter period. We’realways looking for different ways to enhancethe shopping experience in Bristol ShoppingQuarter and we hope these events will keep thechildren entertained.”

16 DO IT �� from Friday, March 20, 2015 from Friday, March 20, 2015 �� DO IT 17

In Broadmead there will be an Elsalookalike, a petting farm and a minizoo as part of the Easter fun

Decorating Easter biscuits

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Summary

The Easter campaign was a comprehensive print and digital campaign. The results show that a significant number of people were reached both in Bristol and across the region.

Daily Reach

145,000 70,000 61,000

212,000

Weekly Reach

40,000

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ContactLisa Twitchin07810 [email protected] World Ltd

Summary

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Bsq easter