3

IMAGINE THE POSSIBILITIESWHEN YOU BRING TOGETHERTHE MOST FORWARD THINKING LEADERS IN THE WORLD:

Gain new perspectives.CREATE NETWORKING AND BUSINESS OPPORTUNITIES.

Share best practices.BE SEEN AS ATHOUGHTLEADER.The future is easier to see than you think.

ACTION BEGINS WITHCOLLABORATION.Collaboration sparks new ideas to initiate change.

LET US HELP YOUgather targeted participants,develop a compelling program andCREATE THE RIGHT ENVIRONMENT FOR AN EVENT

WHERE THEFUTUREGETS PLANNED.

Creatingconversations

that matter ....

Inspiring Actionthrough the Power of Shared ExperienceThe Van Heyst Group (VHG) is a creator and producer of innovative

forums for global thought leaders and senior executives. Program and

content development is the cornerstone of the company’s expertise,

convening the most respected individuals within their fields to engage

in diverse, rich dialogues leading to actionable outcomes.

A VHG event provides top-notch audience recruitment, complete event

and logistics management, and environmental onsite production design.

Client marketing and brand positioning is supported by state-of-the-

art web development and social networking. Sponsorship sales and

management also ensure that partners are seamlessly integrated into

an event. Measurable goals are met and exceeded.

Bill & MelindaGates Founda-

tion

THRU

Michael DellChief Executive Officer

Dell

George H.W. BushFormer President

United States

Alan GreenspanFormer Chairman of the Federal Reserve

United States

Robert RedfordFounder

Sundance Preserve

Colin PowellFormer Secretary of State

United States

John McCainSenator

United States

Warren BuffettChief Executive Officer

Berkshire Hathaway

Hillary ClintonSenator

United States

Saad HaririMember of Parliment

Lebanese Republic

Anne MulcahyChairman and CEO

Xerox

Barack ObamaSenator

United States

Jeff BezosFounder and CEO

Amazon

Rudolph GiulianiFormer MayorNew York City

Glenn CloseActress

United States

Steve BallmerChief Executive Officer

Microsoft

Rania Al-AbdullahQueenJordan

Richard BransonFounder

Virgin

Lance ArmstrongFormer Professional Cyclist

United States

Bill ClintonFormer President

United States

Pierre OmidyarFounder and Chairman

Ebay

John ChambersChief Executive Officer

Cisco

Madeleine AlbrightFormer Secretary of State

United States

Bill GatesFounder

Bill and Melinda Gates Foundation

Michael CapellasChairman and CEO

First Data

Pat MitchellPresident and CEO

The Paley Center for Media

Fresh Ideas Baked DailyVHG encompasses the full spectrum of creative services necessary

to put on a world-class event of any size or scope.

The VHG program team works with the client to define the content and

create an agenda that embraces the goals of the project. From this

agenda, an event marketing strategy is devised and applied to a highly

focused, audience recruitment plan. A website is created and launched,

along with a pre-event social networking function that connects

participants interactively throughout and beyond the actual forum dates.

The VHG global production team, in conjunction with programming,

selects the venue based on client needs, audience size, ambiance and

nearby cultural opportunities to amplify the experience. The program

agenda is married to the overall design of the venue environment and

integrated with sophisticated audiovisual presentation, plus a production

script to ensure a creative and well-run event.

RED CARPETwithout theRED TAPEThe VHG client services team facilitates the conference experience for

an audience of CEOs, heads of state, political leaders and VIP participants

as they engage in some of the most talked-about events in the world.

A proprietary, custom-designed database defines detailed client needs.

The onsite event management staff is seasoned in every facet of

concierge services from fine dining to guest relations. Veteran producers

who have worked across the globe manage project scheduling and

budget with laser precision.

The end result is a client, speaker and participant experience unsurpassed

in its superior attention to detail, and considered a trademark of a VHG event.

A LittleVHG Goesa Long WayWorking closely with key executives, VHG creates highly identifiable

marketing strategies to target each client event to intended audiences.

Conference sponsorship opportunities are customized in order to

enhance long-term brand positioning. VHG strategic consulting will

help effectively define audience segments and identify when and where

meetings will bear the best results.

VHG helps clients deliver true global impressions to be made at events

that are both lasting and sustainable, long after the closing dinner.

Creative Services: •ContentDevelopment

•ProgramAgendaCreation

•AudienceMarketing

& Recruitment

•Print&GraphicDesign

•WebSiteDevelopment

•Pre-&Post-Event

Social Networking

•Script&Speechwriting

•OnsiteEnvironmental

Design&Production

•AudienceFollow-upSurveys

Client Services: •VenueScouting&Selection

•Project&BudgetManagement

•AudienceManagement

•C-suiteExecutive

Concierge Services

•EventDatabaseManagement

•OnsiteManagement&Logistics

Strategic Consulting: •MarketingStrategy

•EventBranding&Positioning

•EventAudienceSegmentation

•SponsorshipSales

& Management

LET US HELP you inspire otherswith your nextshared experienceCarrie van HeystCo-Founder and Chief Executive Officer

carrie@vanheyst.com

719 Walnut Street

Boulder, CO 80302 USA

303.415.3649 office

303.859.0226 mobile

303.415.3650 fax

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