MANAGE, HYDERABAD

Introduction Started in 1892, Kolkata

Net sales – 31,122 Million Rs.

Manufacturing units: Kolkata, Uttaranchal, Delhi,

Chennai

Contract Manufacturing Units: 40

Strategy to setup new contract manufacturing units atleast

at 35 locations in the country

Products Nutri Choice 5 Grain Biscuit

Good Day

Treat Fruit Rollz

Marie Gold

Milk Bikis

Tiger

50-50 Maska Chaska

Daily Fresh Bread, Cakes, Rusks

Shubh Kamnayein

IMPORTANT BRANDS PITCHED AGAINST EACH

OTHERCategory Britannia Parle Leader

Glucose Tiger Parle -G Parle-G

Marie Marie Gold Marie lite Marie Gold

Salty snacks 50-50 Krack Jack Krack Jack

Choco chips Good day Hide n seek Good day

Milk Milk bikis Maha sakhti Milk bikis

Bourbon Bourbon Hide n Seek Bourbon

Nice Nice Nice Britannia Nice

Multi grain Nutri choice ----- Nutri choice

Cream Cream Treat Kreme Cream treats

Cookie Good day 20-20 Good day

To innovatively market to the Secondary trade Channel Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years

Tamil Nadu has over 22% contribution in Britannia’s Volume in India

Only Kind of Program in Foods Industry

Nearly 6 months of Management at Evolve

Over 1500 Secondary Trade Partners from Tamil Nadu

360 Degrees approach once again

Encompasses

Purchase Reporting & Tracking

Planning to Dictate Product mix Models

Tele based Channel Support-Inbound and Outbound from Chennai Office

Introduction & Implementation of New Trade Offers to boost Sales in sagging

periods

Managing Personal Relationship Portfolio

Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million

Annually

Biscuit

Manufact

urer

Distribut

or Retailer Custome

r

Material

Funds

Info

Flows in Supply Chain

Retailer

CMU

(Central Manufacturing Unit)

Distributor

Customer

Depot

Parle Factory

RetailerInstitutions

Eg. Hospitals

Distributor

(Retailer)

Distributor

(Institutional)

Customer

Distribution Strategy

Britannia Supply Chain

a. Imported productsb. Domestic products

a. Imported productsb. Domestic products

Crude Palm oil comes from Indonesia and Malaysia

Shipped to Kandla Port

Refining of Crude Oil

Traders supply refined palm oil to Britannia

a. Imported productsb. Domestic products

Supplier (Wheat)

Supplier (Sugar)

Supplier (Butter)

Company/CP

C N’F agent

Distributors

Retailers

Customers

Procurement Cycle

Customer Cycle

Replenishementand

manufacturingCycle

Wholesaler

Analysis of Supply chain Model based on third party manufacturers

ERP Software:

Consistent data sharing

Increase in efficiency.

Reduction in operational overheads.

Better working capital management.

Increased control over inventory management.

Realistic production scheduling.

Effective cost control system.

Optimal usage of capacity.

Timely purchasing and efficient vendor management.

Minimal effort in following regulatory norms because of a strong EXCISE system.

Make-to-stock

Pull driven

Balanced Score card

SRM: Annual procurement meet

• Uninterrupted supply.

• Purchase on regular basis from traders.

• Develop alternate source of supply

• QQPRST

Recommendation ... Regulation of C’NF agent.

Self transportation

Thank you!Have a