3. Flow of Content History & Overview Product &
Launches Management Team Good Criteria of Company Layout
Manufacturing Plants Machine Layout Unique Features Operation
Process Manufacturing Process Total Quality management Conclusion
References
4. VISION To dominate the food and beverage market in India
with a distinctive range of Tasty Yet Healthy Britannia
brands.MISSION To dominate the food and beverage market in India
through a profitable range of Tasty yet Healthy products by making
every Indian a Britannia consumer. We want to be part of our
consumer- at home, out of home, a natural part of his life.
5. GOAL To provide consumers the highest standards of food
safety and ensure hygiene in new diversified food category.
6. HISTORY & OVERVIEW The company was established in 1892,
with an investment of Rs.295. Initially, a biscuit company was
started in a nondescript house in Calcutta (now Kolkata) Chairman:
Nusli Wadia. 1921- Imported machinery introduced; Britannia becomes
the first company East of the Suez to use gas ovens. 1939 - 44
Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales
ramp up by more than eight times to reach Rs.1.36 crore 1975
Britannia Biscuit Co. takes over biscuit distribution from parrys
1979- Re-christened Britannia Industries Ltd. (BIL). 1983- Sales
cross Rs.100 crore 1989- The Executive Office relocated to
Bangalore 1992- BIL celebrates its Platinum Jubilee
7. History continue 1994- Volumes cross 1,00,000 tons of
biscuits 1997- Re-birth - new corporate identity 'Eat Healthy,
Think Better' leads to new mission: 'Make every third Indian a
Britannia consumer' BIL enters the dairy products market 1999-
"Britannia Khao World Cup Jao" - a major success! Profit up by 37%
2000- Forbes Global Ranking - Britannia among Top 300 small
companies 2001- BIL ranked one of India's biggest brands. Britannia
Lagaan Match: India's most successful promotional activity of the
year Maska Chaska: India's most successful FMCG launch 2002 BIL
launches joint venture with Fonterra, the world's second largest
dairy company. Economic Times ranks BIL India's 2nd Most Trusted
Brand 2003 'Treat Duet'- most successful launch of the year.
8. 2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'
becomes the popularchant! The new plant in Uttaranchal,
commissioned ahead of schedule. 2006 Britannia re-launched Nutri
Choice Hi-Fibre Digestive biscuits in aninternational large sized
biscuit pack. 2007 Britannia industries formed a joint venture with
the Khimji RamdasGroup Britannia Nutri Choice Sugar Out range
introduced "No Added Sugar 2008 Britannia Nutri Choice 5 Grain
biscuits launched & promisedconsumer "Bhook Bhagao, Kuch
Healthy Khao 2009- Britannia takes full control of Daily Bread.
2010- Britannia was presented the Master Brand 2010 Award by
CMOCouncil in November 2010. 2011- Britannia received the Most
Respected Company Award 2011 fromBusinessworld. 2012- Britannia won
Global award given out by 'World Quality Congress' attheir award
ceremony at Mumbai held on 22nd and 23rd November 2012. 2013- On
the 17th January 2013, Britannia Industries Ltd, Kolkata
wasselected the winner of the GOLDEN PEACOCK NATIONAL QUALITY
9. Products & Launches 1986- Good-day 1989- Circuit and
pure Magic 1990- Eliachi Cream , Petit Beure, Milk 1991-Bikkis and
Fruit Bread. 1992- Little Heart 1993- Fifty-Fifty 1994- Bakers
Choice, Thinlite 1995- Pure Magic 1996 Marie Gold 1997-Jim Jam,
tiger, Chekkers 1999- Flavored Milk Brand Zip-Sip
10. OUR TARGET PRODUCT
11. Management Team
12. GOOD CRITERIA OF COMPANY LAYOUT Maximum flexibility Maximum
co-ordination Maximum use of volume Maximum visibility Maximum
accessibility Minimum distance Minimum handling Minimum discomfort
Maximum security Inherent safety Efficient process flow
Identification
14. MACHINE LAYOUT H-LAYOUT: Mixing and packing at the ends
Production flow is smooth Pre -Mixing can be done on the same floor
No bends hence less maintenance of deg conveyors 90 Less
wastages
15. L-LAYOUT: Bends and combination bends required Pre - Mixing
to be located on the first floor Maintenances cost a bit Best
suited for area with Less space length wise
16. Manufacturing units year production YearProduction
Tonnes2009167750201020256720113620002012425000
17. Unique features of Britannia Integrity Team Orientation
People DevelopmentCustomer Orientation Quality Orientation Drive
for Results System and Process Orientation Communication
18. Operations Process IMPORTED PRODUCTSFor example import of
Palm oil Crude palm oil comes from Indonesia & MalaysiaShipped
to Kandla PortTrader supply refined Palm Oil to Britannia
20. Manufacturing Process Consist of following steps 1. Mixing
2. Molding3. Baking 4. Cooling5. Packaging
21. Total Quality Management The Principles of Process Control
Aims and administration Establishment of standards Process
standards document Records of times and speeds Calibration of
measuring instruments Communication-The key to successful
production is teamwork. Quality Standards Information technology
Environment & Safety
22. Conclusion: Sunil k Alakh former CEO of Britannia said that
we will look at only those areas where we will be no.1 or 2 We
consider our widespread distribution network, wide range
ofproducts, superior technology, world class factories, R&D
department as our strengths. we also know our weakness that is high
over head cost and marketcompetition
23. Our bakery products delivers superior value to urbanIndian
consumers by making bakery and confectionary products of
international standards. Packaging at a competitive cost for the
first time inIndia. Ours will be India`s first national bakery
brand,synonymous with European quality bakery products, produced in
state-of-the-art, hygienic & HACCP certified production
facilities. Our factory operates with new age imported bakeryand
kitchen equipment.
24. The need for hour is to become low costproducer w/o
compromising on quality of our product this will help us to get the
cutting edge in market. We are doing this by installing modern
processequipments, focusing on quality & total productivity,
developments of new products n processes. This will help us in
consolidating our position as avibrant and stronger player in core
bakery