12
STOCK DIVIDEND ANNOUNCED In the first quarter of fiscal year 2012, Bristow will pay shareholders a cash dividend of $0.15 per share. Demonstrating the effectiveness of the Target Zero safety initiative, Bristow was awarded the 2011 Safety in Seas Award by the National Ocean Industries Association (NOIA). NOIA has more than 250 member companies representing the U.S. offshore energy industry and related businesses. Its mission is to secure reliable access and a fair regulatory and economic environment to develop the nation’s offshore energy resources in an environmentally responsible manner. For more than 30 years, NOIA has presented its annual Safety in Seas Award to recognize excellence in organizations that make significant improvements to the safety of life offshore. CEO Bill Chiles accepted the award on behalf of Bristow at the NOIA’s annual meeting in Washington, D.C., in April. ‘PRIORITY NUMBER ONE’ “Bristow has demonstrated that safety is priority number one, and their commitment to this goal was evident in the statistical improvements they achieved,” said NOIA President Randall Luthi. “In addition, their work is deserving of this award because it is easily transferable to other offshore operations, potentially lifting the safety of offshore workers to new heights.” “It is an immense accolade and a proud moment for all of us to celebrate,” said Jonathan Stripling, director, Global Standards, Quality, Safety & Training. “This award is recognition for everyone at Bristow who puts in their best effort every day when it comes to safety.” A blue-ribbon panel of judges from the U.S. Coast Guard, the National Academy of Science’s Marine Board and a former senior regulator with the Bureau of Ocean Energy Management, Regulation and Enforcement (formerly U.S. Minerals Management Service) reviewed the award nominations. Their selection of Bristow was unanimous. Bristow wins NOIA Safety in Seas Award MORE VALUE FOR CLIENTS Our new client promise and focus on reliability and client service complement industry-leading Target Zero safety efforts. STATOIL CONTRACT TOPS $167 MILLION Norway’s Statoil has awarded contract extensions that include two S-92s flying from Stavanger in 2013. PAGE 2 PAGE 2 PAGE 8 BRISTOW WORLD ISSUE 1 / 2011 From left, safety consultant Dick Healing, Bristow’s Chris Bond, Bill Chiles and Jonathan Stripling, and Compass Publications’ Rick Martin. Publisher of Sea Technology magazine, Compass Publications established the NOIA Safety in Seas Award in 1978. NYSE : BRS Photo: National Ocean Industries Association Bristow’s work can potentially lift the safety of offshore workers to new heights.

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Page 1: Bristow wins NOIA Safety in Seas Award · 20-12-2011  · U.S. offshore energy industry and related businesses. Its mission is to ... To be considered for a future profile or make

1 Bristow World 2008 / Issue II

Stock dividend announced

In the first quarter of fiscal year 2012,

Bristow will pay shareholders a cash

dividend of $0.15 per share.

Demonstrating the effectiveness of the Target Zero safety initiative,

Bristow was awarded the 2011 Safety in Seas Award by the National

Ocean Industries Association (NOIA).

NOIA has more than 250 member companies representing the

U.S. offshore energy industry and related businesses. Its mission is to

secure reliable access and a fair regulatory and economic environment

to develop the nation’s offshore energy resources in an environmentally

responsible manner.

For more than 30 years, NOIA has presented its annual Safety in Seas

Award to recognize excellence in organizations that make significant

improvements to the safety of life offshore. CEO Bill Chiles accepted the

award on behalf of Bristow at the NOIA’s annual meeting in Washington,

D.C., in April.

‘Priority number one’

“Bristow has demonstrated that safety is priority number one, and their

commitment to this goal was evident in the statistical improvements they

achieved,” said NOIA President Randall Luthi. “In addition, their work is

deserving of this award because it is easily transferable to other offshore

operations, potentially lifting the safety of offshore workers to new heights.”

“It is an immense accolade and a proud moment for all of us to

celebrate,” said Jonathan Stripling, director, Global Standards, Quality,

Safety & Training. “This award is recognition for everyone at Bristow who

puts in their best effort every day when it comes to safety.”

A blue-ribbon panel of judges from the U.S. Coast Guard, the

National Academy of Science’s Marine Board and a former senior

regulator with the Bureau of Ocean Energy Management, Regulation and

Enforcement (formerly U.S. Minerals Management Service) reviewed the

award nominations. Their selection of Bristow was unanimous.

Bristow wins NOIA Safety in Seas Award

more value for clientS

Our new client promise and focus

on reliability and client service

complement industry-leading

Target Zero safety efforts.

Statoil contract toPS $167 million

Norway’s Statoil has awarded contract

extensions that include two S-92s flying

from Stavanger in 2013.

PA G E 2 PA G E 2 PA G E 8

briStoWWorldi S S u e 1 / 2 0 1 1

From left, safety consultant Dick Healing, Bristow’s Chris Bond, Bill Chiles and Jonathan Stripling, and Compass Publications’ Rick Martin. Publisher of Sea Technology magazine, Compass Publications established the NOIA Safety in Seas Award in 1978.

NYSE:BRS

Photo: National Ocean Industries Association

Bristow’s work can potentially lift the safety of offshore workers to new heights.

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2 Bristow World 2008 / Issue IIBristow World 2011 / Issue 12

Bristow employees participating in the Partners in Relief for Japan

humanitarian aid campaign have donated more than $10,000 to support

recovery efforts following the earthquake and tsunami that struck Japan

on March 11.

The campaign was part of an initiative announced by Bristow and

CHC Helicopter committing both helicopter services and monetary

support. The donations to the National Societies of the Red Cross and the

Red Crescent are specifically earmarked for relief and recovery efforts in

the affected areas. Bristow is matching all employee donations.

To date, Japan has declined the offer of helicopter support.

Employee donations to quake relief top $10,000

alaSka

ConocoPhillips signed a five-month seasonal contract in April for one

Bell 206L-4 to support onshore field operations at its Colville Delta

Unit on the North Slope.

Pioneer Natural Resources signed a one-year contract renewal in

April for one Bell 412 helicopter to support offshore drilling at the

Beaufort Sea Oooguruk Project.

bangladeSh

Santos Ltd. awarded a two-year contract for S-76C++ services to be

provided out of Chittagong Airport. This activity, starting in September

2011, will reinforce Bristow’s presence in Southeast Asia.

norWay

Statoil awarded a five-year contract renewal valued at more than $160

million for two S-92 helicopters to support Statoil fields and installations

from the Sola base in Stavanger. The contract, which takes effect

March 1, 2013, includes options for three one-year extensions.

SingaPore

The Republic of Singapore Air Force (RSAF) signed a three-year

contract renewal for ongoing maintenance of its Super Puma

helicopter fleet. Services are performed at the Oakey Training Center

in Queensland, Australia. Bristow has maintained the RSAF fleet

since 1998.

Fourth Quarter Q4 2011 Q4 2010

revenue $310.1 million $282.4 million

oPerating income $56.7 million $39.9 million

net income $37.0 million $26.6 million

earningS Per Share $1.00 $0.73

Fiscal Year 2011 2010

revenue $1.233 billion $1.168 billion

oPerating income $193.0 million $181.5 million

net income $121.3 million $109.1 million

earningS Per Share $3.30 $3.02

Q4 revenue up 9.8 percent, regular dividend announcedImproved performance in Europe, Australia and Other

International business units helped push revenue and other

important financial measures higher in the fourth quarter. Full-

year results were also better, with revenue topping $1.2 billion.

In the first quarter, Bristow will pay shareholders a regular

dividend for the first time. “We are proud to announce our Board’s

decision to initiate a quarterly cash dividend on our common

stock,” said CFO Jonathan Baliff. “Our confidence in Bristow’s

ability to generate cash flow, while growing the business across

the globe and maintaining a prudent financial profile, allows us to

create an exceptional investment opportunity.” The company is

publicly forecasting 2012 earnings of $3.55 to $3.90 per share.

ContraCts

When its operations are complete in Suriname, the Atwood Beacon rig and helicopter support will move to Guyana to support operations with Repsol.

Starting up in Suriname

Bristow began operations in Suriname in northern South America late

last year, transporting Murphy Oil Corp. employees to the Atwood Beacon

drilling rig. Part of a joint effort, the rig and helicopter services transferred to

Teikoku Oil Co. (INPEX) when Murphy’s operations ended in April.

Amounts as adjusted for special items.

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3Bristow World 2008 / Issue II3

The work schedules of Bristow pilots and some engineers and technicians

allow them to pursue a wide variety of interesting activities away from

work, and we want to share their stories. Our subject in this installment

of “My Other Life” is Anthony Rodger.

To be considered for a future profile or make a nomination, please contact

your local editorial team member or email Stacie Fairchild

([email protected]).

My Bristow job: Chief Pilot, Escravos, Nigeria

My other life: Survival Instructor

The details: “I am a volunteer member of the South Cape Mountain

Rescue Team in South Africa. In my previous career in the U.K. Royal Air

Force, I did a tour as a combat survival instructor at RAF station St Mawgan

in Cornwall, teaching aircrew how to evade capture and survive behind

enemy lines.

“When the Mountain Rescue team found out about my RAF experience

they persuaded me to run a winter survival course in the Outeniqua

Mountains in South Africa. I now run courses for mountaineering clubs

during my time off and plan to expand the courses to include school

expedition preparation.”

Why I do it: “Survival is one of those things where a little bit of knowledge

can go a long way. Equipment preparation is everything, and having a

decent knife and a guaranteed way of making fire can literally be the

difference between life and death.

“The clinching factor for me to

return to survival training was

the deaths of four South African

mountaineers in our local area in

the winter of 2009. It made me

realize just how important survival

training is and what potential it has

to save lives.

“I have also run classroom-based

jungle survival training for the

pilots here in Escravos and would

love to see more in the way of

practical survival training for our

pilots who operate over the jungles

of West Africa.”

By Anthony RodgerPhotos: Glen Murray, Plettenberg Bay, South Africa

Chief Pilot Anthony Rodger conducts jungle survival training for pilots in Escravos, Nigeria, and would like to expand the program.

Anthony (third from left) also conducts survival training courses in the Outeniqua Mountains in South Africa.

Anthony’s experience as a combat survival instructor for the U.K. Royal Air Force makes him an ideal instruc-tor for the South Cape Mountain Rescue Team in South Africa.

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4 Bristow World 2008 / Issue IIBristow World 2011 / Issue 14

My Best DaySome of Bristow’s most experienced pilots talk about their most memorable times in the air.

“One of my best days flying was actually a ferry flight delivering an

AS332L Tiger (G-TIGR) that Bristow had sold to the Border Guard

Police Patrol headquarters in Germany. On November 13, 2005, Rory

Stewart (pilot), Keith Gannon (engineer) and myself departed Aberdeen

(Scotland) and routed via Den Helder (Holland) to Cologne (German

Police Headquarters). From there

we went to Esbjerg (Denmark),

finally arriving in Stavanger

(Norway), where the aircraft

was to undergo a major refit. A

thoroughly satisfying trip over a

few days.”

Captain Nigel Fursland (EC155B1/

AS332L), based at Norwich

“That flight took place on the mid-Norway coast, January 17, 2003. We

had moved our SAR Super Puma to Brønnøysund Airport from the

Heidrun oil rig due to a storm. We were scrambled to a trawler after its

engine stopped near the coast. In darkness, we hoisted four men from

the sea and seven from a rocky

island. Unfortunately, one man

drowned before we arrived. I

believe we did a good job as a crew

and certainly saved lives that day.”

Captain Petri Lehtonen (S-92),

Stavanger

“In a highly demanding environment such as training, every day is a

challenge. We share our passion and dreams with people from all over

the world. Achieving this dream requires effort, preparation, discipline

and self-esteem. I’m next to my students in good and bad times, as

an instructor and as a friend. When I see them smiling, after both

small and big accomplishments, then I have to admit ... that’s another

best day flying.”

Captain Nikolaos Kanellos, instructor, Bristow Academy

“While conducting a training flight in a SAR-equipped AS332L we were

tasked by the Coastguard to respond to a mayday call from a sinking

yacht with four persons on board. During the 15-minute transit our

training, knowledge and experience kicked in and our four-man crew was

ready. We quickly found the people clinging to their capsized raft in 2-3

meter (6-10 foot) breaking waves. Everyone was winched aboard and

we took the hypothermic but grateful group to the hospital. The alerted

lifeboat continued to search for

the “ship’s dog” that the copilot

noticed in the water, but it turned

out to be a curious seal observing

the rescue.”

Captain Patrick van der Voort,

SAR unit, Den Helder, The

Netherlands

“Every day that I step onboard the Bell 412 is another awesome day. The

weather is good, sitting alongside highly experienced crew and friends

in Eket, Nigeria, then mixed in with challenging sections of flight and

being paid to do the thing we love. What more could one ask for? Every

day is different and you’re always

learning something new and

striving for that perfect flight.

That’s why I am so passionate and

driven in what I do.”

Captain Stuart McKenzie,

Eket, Nigeria

What was your best day flying?

Bristow World 2011 / Issue 14

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5Bristow World 2008 / Issue II5

gateWay to the fjordS

Bergen, Norway, is an international city full of history and tradition, a city

with small-town charm and atmosphere. Like the city, the Bristow operation

in Bergen holds many of the same qualities. Since year 2000 the base has

been the home to about 40 proud employees, where teamwork, integrity,

quality and excellence are a natural part of the daily operation. The fine

team spirit among the employees has made Bergen a popular place to work.

a bright future

A new long-term contract has been awarded by Statoil, the national oil

company. New modern hangar facilities are being put in place to support

the operation. The new hangar has the best possible position at the airfield

for offshore helicopter operations as the site lies next to the helicopter

terminal and other important facilities like the airport authorities, fire station

and control tower.

neW helicoPterS

Three brand new Sikorsky S-92s will arrive in Bergen by the end of 2011.

They will be shipped from the east coast of the U.S. some time after the

summer and sailed to England, where they will be picked up and flown

further on to their final destination. After the arrival, the engineers in

Bergen will make each aircraft suitable for the North Sea operations and

ready for action in January. Each helicopter is expected to fly close to

2,000 hours per year, which means that everyone in the organization will

be very busy making sure that Bristow lives up to the safety and quality

standards that our customers expect.

more Work, more PeoPle

The increase in activity will also bring new pilots and engineers to the base.

As the employees in Bergen wait for the big assignment in January, they

travel to the other bases in Norway to help out in a busy situation where

it seems like there is more work offshore than we could hope for. As we

are all happy to help out at the other bases, trying to provide a safe and

efficient helicopter service, there is no doubt that the staff in Bergen is very

ready for the big task that lies ahead.

Beautiful Bergen

Bergen

Our Base in BergenText: Chief Pilot Arne Martin GilbergPhotos: Captain Roger Kvammen Larsen

First Officer Ingar Blomsø is one of the pilots who has requested a transfer to Bergen after the Statoil contract was awarded.

Engineer Vidar Haugen has prepared the helicopter for flight.

Passengers are guided to the helicopter for departure by traffic assistant Bjørg Vellesvik.

The second largest city in Norway

and home to the country’s largest

port, Bergen has a population of

more than 260,000.

5

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6 Bristow World 2008 / Issue IIBristow World 2011 / Issue 16

Bristow has begun a new program to offset all future carbon dioxide (CO2)

emissions from global maintenance, testing and training flights, building on

an idea originally implemented in Australia in 2008.

During 2010, test and training flights used more than 2,000 tons of

aviation fuel and produced nearly 7,000 tons of CO2 emissions. Working

with Carbon Footprint Ltd., a U.K.-based carbon management company,

the funds from the offset of these nonrevenue flights will be used to

increase the use of ceramic-lined charcoal stoves in Ghana, where

approximately 70 percent of urban households rely on charcoal.

“The new stoves use ceramic liners to retain heat better and use less

charcoal, increasing fuel efficiency by 33 percent while reducing CO2 and

smoke emissions,” says Bristow Global Operations Legal Director Andrew

Magowan. “In addition to demonstrating Bristow’s commitment to targeting

zero harm to the environment as part of the company’s safety program,

the project will help improve the health and welfare of the people in this

developing country.”

Bristow began direct operations in Ghana in February as part of its

expansion plans in the West Africa region, which is one of the reasons why

the cooking stove project was selected. “It’s an important new operational

area for Bristow, and we want to show our commitment to both Ghana and

to operating responsibly,” Andrew says.

As it is United Nations-approved, the project also helps Bristow prepare

for the effect of a new EU mandate requiring all aviation operators to offset,

or acquire credits for, all carbon emissions from all aviation activities within

the EU starting in 2012.

Bristow Australia’s 2008 offset initiative began a partnership with a

nonprofit agency that has planted millions of trees across the country and

will continue alongside this new initiative in Ghana.

Teamwork and training came in handy for Captain Rick Zurawik and First

Officer Olugbenga (Benga) Alaiyemola during a test flight of a Bell 412.

As they were returning to base in Warri, Nigeria, a warning light from

the No. 2 engine illuminated and a grinding noise could be heard from the

rear of the aircraft. As Zurawik selected a site for an emergency landing,

a warning light from the No. 1 engine came on, followed immediately by a

loud bang and complete loss of power as the main drive shaft failed.

At an altitude of 400 feet, Zurawik entered autorotation while Alaiyemola

transmitted a “mayday” call on the air traffic control frequency. A textbook

power-off landing resulted in no injuries and no damage to the aircraft.

Emergency crews arrived at the scene within minutes.

Their teamwork and professionalism were rewarded with Broken Wing

awards during a recognition event in Warri.

Carbon offset effort will make Bristow greener and Ghana cleaner

Nigeria pilots earn Broken Wing award

In February, Bristow began operations in Ghana. The new carbon offset program will fund cleaner-burning stoves in the West African country.

Captain Rick Zurawik and First Officer Olugbenga (Benga) Alaiyemola earned Broken Wing awards for their teamwork and professionalism in executing a flawless power-off landing during a test flight in Nigeria.

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7Bristow World 2008 / Issue II7

The recently concluded Australian tropical cyclone season may be called

average based on the number of storms, seven in total this year, but don’t

try telling that to Bristow employees in the Western Australia region who

faced three of the cyclones in a hectic six-week period.

The storms – Bianca, Carlos and Diana – affected operations during

January and February at the Barrow Island, Broome, Exmouth, Karratha

and Varanus Island bases. While evacuating clients from offshore platforms

and securing aircraft ramp-up activity, it’s the restaffing effort after the

storm passes that really gets things hopping.

“Up-manning of facilities increases the number of flights by 50 to 80

percent, and one base did 42 flights in a single day with 12 helicopters,”

says Bristow Australia Managing Director Allan Blake. “Every client

wants to get their facilities back online very quickly, and we were able to

accommodate them with zero incidents whatsoever.”

exPerience countS

According to Chief Pilot Bob Turner, having proven systems in place

makes the cyclone season manageable. “We’ve been involved in cyclone

activity for more than 40 years at these bases, and while disruptive

and annoying, they are not a serious problem operationally,” he says.

“Provided clients follow our advice and their own procedures, then things

should run smoothly.”

Bristow’s standout performance during the cyclones wasn’t lost on one

drilling manager from AGR Group overseeing the Ocean Epoch rig. “I’d like

to thank you all very much for excellent service in providing reliable aircraft,

skilled crews, cooperative people and great flexibility as we changed

requirements frequently and down-manned for three cyclones in the last

six weeks,” he wrote to the Bristow team that supported his operation. “The

whole process was seamless from our end.”

The enactment of legislation in Nigeria to create more sustainable, stand-

alone Nigerian companies in the nation’s oil and gas industry has prompted

Bristow to separate its Bristow Helicopters (Nigeria) Ltd. (BHNL) and Pan

African Airlines (Nigeria) Ltd. (PAAN) operations.

Bristow has also started a new Nigerian entity – BGI Aviation Technical

Services (BATS) – to provide technical aviation maintenance services

within Nigeria. BHNL and PAAN are the first BATS clients.

increaSed autonomy

Under the new arrangement, BHNL and PAAN have autonomy over their

own flight operations while maintaining support from Bristow Group via

BATS. The changes are expected to take effect during 2011.

To reassure clients and maintain strong market positions, BHNL, PAAN

and BATS have committed to continue to apply all key Bristow Group

standards and policies, including the Code of Business Integrity, the

Target Zero safety program and operations manuals.

“Bristow has been involved in Nigerian aviation and the oil and gas

business here for more than 50 years, and we support the goals of this

legislation,” says PAAN Managing Director Alan Grant. “We recognize

the importance of developing Nigerian content in the Nigerian oil and gas

industry, and we will continue to work towards making that happen.”

Customer service shines during Australia cyclones

New law prompts changes in Nigeria operations

A tropical cyclone along the coast of Western Australia. Three storms in six weeks kept bases busy, but Bristow was able to meet all client needs quickly and incident-free.

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8 Bristow World 2008 / Issue IIBristow World 2011 / Issue 18

Efforts to keep Bristow focused on the activities that matter most to clients

have resulted in the expansion of Target Zero beyond safety to include

reliability and customer service.

Since the expansion of Target Zero was announced to clients at the

HELI-EXPO conference in Orlando in March, Bristow business units and

corporate groups have been developing the key performance indicators

(KPIs) that will be used to measure the new Target Zero components.

Workshops with clients, meanwhile, have tested ideas for standards and

measurements for reliability and customer service.

As of mid-May, client representatives from BP and Chevron had

participated in workshops that are helping Bristow managers hone in

on how the company can assist clients in reducing their operating costs

offshore and improving productivity. Both goals are the centerpiece of a

newly developed “client promise.” (See “Our Commitment to Clients.”)

It will be up to employees and management to implement the new

standards and measurements, just as they have implemented safety

standards and measurements that have helped Bristow become the

industry leader in helicopter transportation safety. To support that effort,

business units will soon name champions dedicated to Target Zero

Accidents, Target Zero Downtime and Target Zero Complaints. Those

champions will report on programs in place or being developed to support

the three targets.

WorkShoPS delve into client exPectationS

“The goal of the client workshops is to make sure that we’re very clear on

what clients expect from us and to test specific ideas for measuring our

performance against Target Zero Downtime and Target Zero Complaints,”

says Stuart Walker, director, Commercial and Business Development.

Walker is managing the workshops and introduction of the new targets.

The meeting with BP in Houston produced a list of BP priorities and action

items for both companies. The Chevron workshop in Nigeria did the same,

with Chevron representatives emphasizing their need for flexibility, which will

require greater availability of additional aircraft, pilots and spare parts.

Confidence in flight. Worldwide.Client operating costs, productivity in focus

We are raising the bar on what the offshore energy industry can expect from a helicopter services provider.

At Bristow we value the work you do and the risks you take.

Every day, your drilling and production teams work in remote and

challenging offshore environments to safely discover and develop

oil and gas to satisfy the world’s energy requirements.

You deserve a helicopter transportation provider that can help

you accomplish your work safely, fast and efficiently. We are that

provider.

Our Target Zero programs enhance safety, reliability and

service performance, and are proven to take care of your most

precious assets, your drilling and production teams. When you

choose Bristow, you will benefit from:

• Our unmatched safety record

• On-time flights and aircraft uptime that is without equal

• Friendly and hassle-free service

These aren’t just goals. They are a promise to contribute to

lower E&P operating costs and improved productivity. A promise

from our pilots, engineers, technicians, ground crews, support

staff and management. In short, everyone.

Our ability and commitment to keep this promise is the

foundation of what distinguishes Bristow from every other helicopter

service provider. Our performance makes it count for you.

our Commitment to Clients

Employees in New Iberia safely expand the Target Zero focus.

In Nigeria, the client promise was explained in small-group meetings. From left, Bristow’s Theo Adams and Ibifubara George, and Pan African’s George Ogbechie.

8

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9Bristow World 2008 / Issue II9

client focuS reflected in uPdated brand

To communicate Bristow’s expanded focus on reliability and customer

service, the company developed new advertising, a brochure and a video

that feature the new company tagline: “Confidence in flight. Worldwide.”

“The previous tagline (One Mission. One World. One Team.) was

right for the past decade when we were combining organizations and

emphasizing that we were becoming a single, global company,” says

Mark Duncan, senior vice president, Commercial. “We’ve accomplished

that goal, and we needed to better express our focus on building

customer confidence through meeting their highest expectations.”

The company got a firm idea of general client expectations from

research conducted in 2010 with 35 companies in 29 countries. That

research reiterated that safety was, by far, the most important client

expectation. Other attributes important to clients included the reliability

and customer service that can help passengers arrive and depart on

time and be ready to be their most productive.

“Each of the business units is already doing a lot to measure

reliability and service, but until now that effort hasn’t been standardized,

formalized and coordinated globally,” says Walker. “We want to have

clear, uniform standards for all of the activities associated with reliability

and customer service, just like we’ve developed for safety.”

target Zero comPlaintS in the SPotlight

In this new column, Bristow employees discuss great customer service

and the new goal of Target Zero Complaints. First up is Aberdeen Base

Manager Louise Hall, who talks about communication as an essential

ingredient of customer service excellence.

Service excellence has always been a passion of mine. I strongly

believe it is not just about what we do but also how we do it that can

dramatically alter a client’s perception of an organization.

Prior to Bristow I was employed in the travel industry and in business

process outsourcing and enterprise partnerships. The two key things I

took from these experiences were:

• In fiercely competitive industries service is often the key differentiator

that determines choice.

• Perception of service is not always about good statistics but also about

getting the small, important things right.

Often, good service is not necessarily about

financial investment but an investment from people

giving their time and effort to choose a service-

focused way of working. The reward is that when we

put our energies into making a positive difference,

work is more fun and enjoyable, and it makes you

feel good!

This could be simply “going the extra mile” to

resolve an inquiry, taking more time to listen to what

our clients actually want – rather than assuming we know, and ensuring

that we always make good, proactive communication a priority.

In most cases, customer service is all about communication,

and good communication is the key to reducing complaints. In my

experience, complaints are predominantly generated not by an actual

service issue but how that issue was handled and resolved.

In Aberdeen we have introduced a number of simple service

enhancements built around communication and improving the

passenger experience. These include:

• Completing presentations in the terminal to explain weather-related or

unexpected delays

• Being more timely, friendly and personal in our public address system

announcements

• Encouraging base visits and “Insight Days” to help passengers learn

more about our operation

• Putting robust governance around our procedures so we are consistent

Still, there is more we can do. This year I want to introduce a Base

Communications Charter. The purpose will be to set the standards and

expectations for team members here in their face-to-face, telephone and

email communications with clients, passengers and each other.

In closing, my service message would be: Be service-focused and

make a real difference.

Customer ServiceBy Louise Hall

“Safety remains our No. 1 priority. Safety will never be compromised as we strive for zero downtime and zero client complaints.” – Richard Burman, SVP, Operations

Precise definitions for the following performance measurements

will be published in June.

Reliability (Target Zero Downtime)

• On-time departures

• Equipment availability

• Flights delayed per month due to Bristow

• Lost-time minutes on delayed flights per month due to Bristow

Customer Service (Target Zero Complaints)

• Passenger complaints

• Passenger plaudits for great service

• Area manager personal responses to complaints

KPis for reliaBility & Customer serviCe

Area Manager Duncan Moore introduces the expanded Target Zero initiative to employees in Aberdeen. Improving reliability and customer service is linked to reducing client operating costs and increasing their productivity.

Louise Hall

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10 Bristow World 2008 / Issue IIBristow World 2011 / Issue 110

As part of Bristow’s expanded Target Zero initiative, the company’s website

now offers safety tools and training for employees and a convenient way for

clients to communicate their safety observations or suggestions.

“It’s important that we make safety-related information as easy to share

and access as possible,” says Global Safety Projects Manager Jason

Penco. “Many of our safety culture resources are now available online to

help raise safety awareness as well as our overall performance.”

emPloyee reSourceS

A user login is provided to all employees to access this password-protected

site, which includes:

• Employee reports: Report an accident, incident, unsafe condition,

behavioral observation, safety concern or Target Zero-related feedback

• Safety team: Directs employees to login and submit Safety Management

Action Logs and report on risk assessments

• Library: Contains all safety-related information available to employees

• Training: Contains all safety-related training materials

cuStomer reSourceS

Bristow clients have two channels to submit safety information from the

website via:

• Customer reports: A confidential Safety Hotline and a client feedback

email address for safety-related comments

“Target Zero has produced significant safety improvements at Bristow in

just a few short years,” Penco says. “The expectation is that this expanded

safety website will enable us to build on that trend.”

To learn more, go to bristowgroup.com and click on “Bristow Safety” at

the bottom of the home page.

“I wish to bring to your attention the helpfulness of your staff at Aberdeen.

Some background, I have become an increasingly uneasy flyer when in the

helicopters going to and from the Captain WPPA. I asked at the information

desk if I could speak to someone about the technical side of helicopter

operations, i.e., maintenance schedules, operational environments, etc.

They put me in contact with Louise Hall. She gave me reassurance and

answered most of my questions about helicopter operations and went on to

suggest that I come to the heliport next time I was free to see the technical

side of your operations. I accepted her invitation and she organized a walk

around with the head of maintenance, Cameron. He in turn took me around

and explained in great depth and details your operations from maintenance

scheduling to repairs and painting. Further to this I spoke with Neil, a Tiger

Pilot, about the actual flights and he suggested a flight in the jump seat.

Again speaking with Louise, she arranged it and I flew out with Jeff and

Robin this trip who provided a very detailed explanation of helicopter flights

and all the safety procedures and checks performed whilst in transit and

pre-flight preparations.

“Having only been offshore for five years I have heard many stories

about flights, pilots and maintenance but I am glad to say that from

this experience, your staff went in my opinion above and beyond what I

expected, answering fully my questions however trivial in

showing a genuine pride

in what they do. I hope in

the future I can use these

experiences to help any

persons who are having the

same difficulties I faced.”

Yours sincerely,

Lewis Kennedy

Target Zero safety website offers tools for employees, clients

What’s better than zero complaints?

Sincere compliments. Following are kind words received from Bristow passenger and Chevron Instrumentation Technician Lewis Kennedy:

ACCIDENTS DOWNTIME COMPLAINTS

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11Bristow World 2008 / Issue II11

Program helps develop company’s future leaders

Ian Osborne laughs about it now. He wasn’t laughing, though, when the

first conference call he moderated with his fellow Leadership Development

Team members from around the world was dominated by silence.

“At one point I thought people were ignoring me because they weren’t

answering my questions,” says the project manager working in Nigeria. He

was thankful to receive an email after the call, clearing up the confusion.

“In the future could you please speak a little slower, because we didn’t

understand a word you were saying?” a fellow team member wrote.

“I learned two things that day,” Osborne says. “I learned to appreciate

feedback, and I learned that when you’re on the phone with people you

haven’t met face-to-face, it helps to slow it down some.”

Osborne is one of 17 graduates of the company’s first formal leadership

development program, which concluded in late May. The second group

begins in June.

“The entire Senior Management Team feels this program is important to

Bristow’s future,” says Hilary Ware, senior vice president, Administration.

“It’s an essential part of our overall development program, which includes

managerial and front-line courses. This can help shape tomorrow’s leaders.”

That shaping involves attending workshops, lots of reading and

participating in projects that are important to the company’s future. It also

requires introspection, personal honesty and a willingness to change.

“It was a tremendous experience for me,” says Candace Gaspard,

director, Global IT Application Development. “Even though I’ve been in

management for years, my background is programming. I never really

got any formal training related to leadership. There is a big difference

between leadership and management, and this experience helped me

bridge the gap.”

For Gaspard, a self-described Type A personality, the personal lesson

was taking a step back and being more mindful of other people’s opinions

and feelings. It was similar for Scott Butler, commercial manager in Europe,

another hard-charger whose default mode is problem solving.

“I’m learning to look at things more methodically,” he says. “Sometimes

you can’t get to the result you want without paying more attention to details.”

Butler enjoyed the 18-month experience despite the extra hours

required. “I’ve really appreciated being a part of this. It’s a lot of work, but

no one on the team complained. It was more than worth the work.”

Graduates of Bristow’s first formal Leadership Development Program are thankful for the experience and better prepared to lead.

Purpose: Identify and grow future Bristow leaders

Length: 18 months

Objective: Develop leadership talent with capabilities to

create effective solutions to difficult problems while cultivating

individual, team and organizational learning

leadershiP develoPment Program

“I’ve done two or three presentations to Bill Chiles,” says Scott Butler. “It’s not everyone who gets to do that.”

“The greatest benefit has come from working with people from various countries and learning how to communicate with them to get things done,” says Ian Osborne.

As part of the Leadership Development Team, Candace Gaspard participated in last year’s management conference. The team led an effort about breaking down company silos.

leadershiP develoPment team memBers

Class no. 1 (graduating may 2011)Tara Bienvenu

Scott Butler

Clement Falayi

Candace Gaspard

Russell Gould

David Laskowski

Nick Mayhew

Oladapo Oyeleke

Andre O’Brien

Jason Penco

Ben Reed

Rick Rogers

Tasha Louviere

Ian Osborne

Sally Toulmin

Amanda Thilman

Matthew Walker

Class no. 2 (Beginning June 2011)Alan Grant

Angus Kerr

Daniel Bowden

Gerry Wilson

Jon Oakey

Leonardo Mansur

Mark Becker

Nic Rodd

Nick Hall

Rob Phillips

Sam Willenbacher

Stefan Mischke

Stuart Walker

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12 Bristow World 2008 / Issue II 12

Editor

Stacie Fairchild [email protected] 713.267.7607

Submit your story idea to your local team member.

briStoW aSSiStS ‘high Sheriff’S’ Platform viSit

As his year in office came to an end, Norfolk County (U.K.) High Sheriff

Charles Barratt wanted to go out on a high note with a flight to an

offshore platform in the North Sea. Shell and Bristow worked together

to make his request a reality, earning a certificate of appreciation and

positive coverage in the local press.

“(Pilots) Andy Beattie and Matt Van Koten landed the helicopter with

such gentle precision, but then of course they can do this in 80 knots

of wind,” said High Sheriff Barratt. “Other than the sheer size of the

rig, my lasting memory must be of the bravery, skill and efficiency of

Bristow pilots.”

chevron recogniZeS

briStoW Service With aWard

Outstanding communications during

the 2010 ash cloud crisis and a

clear commitment to safety were two

reasons that Bristow was recognized

with a Partnership Service Award from

Chevron Corp. Bristow received the

award at the oil giant’s annual supplier

event, held in Aberdeen.

nigeria oPerationS earn honorS

Bristow Helicopters (Nigeria) Ltd. was named the Best Air Shuttle

Service Provider of the Year at the fifth annual Nigeria Aviation Awards

(NIGAV) ceremony, held in Lagos. “We were recognized for outstanding

contributions towards the development of the aviation industry and

related activities in Nigeria and topped two other helicopter companies to

earn this recognition,” says WASBU Director Akin Oni.

Quick thinking earnS Safety commendation

When a routine shutdown went awry at Witham Field Airport in Stuart,

Fla., the fast actions of Galaxy Aviation ground crew employee Kevin

Longergan kept a bad situation from getting a lot worse.

Kevin was attending to two Bristow Academy aircraft on a January

afternoon when the one in the process of shutting down inadvertently and

without warning became airborne. Driving an electric cart with two Bristow

pilots aboard, he evaded the helicopter and got himself and his passengers

to safety. Moments later, the helicopter hit the ground and rolled over.

Bristow Academy General Manager Nick Mayhew visited the

Galaxy facility this spring to meet Kevin and present him with a Safety

Appreciation Award.

“Kevin’s intuition and decisive action prevented serious harm and we

commend him for his professionalism,” Nick said. “He has earned the

appreciation and gratitude of everyone at Bristow Academy.”

Bristow Group Inc. 2000 W Sam Houston Pkwy S Suite 1700, Houston, TX 77042 t 713.267.7600 f 713.267.7620 bristowgroup.com

Editorial Team

Rick Rogers – N. America (Alaska)

Jeff Peabody – N. America (Alaska)

Fiona MacLeod – Europe (Aberdeen)

Audrey Smith – Europe (Aberdeen)

Jessica Ditch – N. America (U.S. Gulf of Mexico)

Erica Baker – N. America (U.S. Gulf of Mexico)

Anisha Hopkinson – Bristow Academy

Boma Tamuno – West Africa (Nigeria)

Amla Ramnasibsingh – International (Caribbean)

Allan Blake – Australia

Sandie Richardson – Legal (Redhill)

Jeremy Akel – International

© 2011 Bristow Group Inc.

News Briefs

Nick Hall began a new role as director, Strategy and

Structured Transactions, based in Redhill. He started

working with Bristow in 2009 as a consultant within the

Business Engagement Team in IT. Before starting his

private sector career, Nick served in the Australian Army

and flew Black Hawk helicopters.

management Changes

From left, pilot Andy Beattie, Client Liaison Officer Phil Hume, High Sheriff Charles Barratt and pilot Matt Van Koten prepare to depart Norwich for a North Sea platform.

Peter Gay

WASBU Director Akin Oni (left) accepts the Best Air Shuttle Service Provider of the Year award at the Nigeria Aviation Awards. Presenting the award is Funmi Aiyepeku, head of marketing for Air Nigeria.