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BRING IT ONInTEgRATE 2013POST SHOW REPORT
Feature Sponsors and Supporters:
Media Partners:
SPOnSORS& PARTNERS
nAME:Integrate
dATE:27-29 August 2013
LOCATIOn:Sydney Convention & Exhibition Centre,Darling Harbour
nUMBER OF ATTEndEES:4865
SHOW PROFILE:For the fi rst time, Integrate, in association with InfoComm International and CEDIA, brought the commercial and residential sectors together in the largest event in its history. Over 550 of the world’s biggest brands showcased the latest innovations to hit Australasia, combining the best in conferencing, digital signage, video projection, unifi ed communications and pro audio and lighting with the latest in home networking, entertainment, lighting, energy management and automation.
WEBSITE:www.integrate-expo.com
“The quality of the attendees and seamless cooperation between CEdIA and Integrate combined with a high standard of exhibits by all suppliers resulted in one of the most worthwhile events in recent times for our industry.”
Dean Stephens– Altronic Distributors
OVERVIEW
All research results are taken from 2013 pre-show registration data and post-show surveys.
Over 550 leading industry brands came together in an annual showcase for the audio visual, entertainment and information communication technology industry. With big-name brands like AMX, Extron, Hills SVL Group, Panasonic and Sony exhibiting alongside an exciting array of specialist suppliers, many of the industry’s biggest players were on show at Integrate.
Integrate is the launch pad for hundreds of new products and technologies into the Australasian market. The latest innovations in audio and video conferencing, interactive displays, LED video walls and pro-audio were on display, showcasing a window into the future of the industry and an exciting launch-pad for exhibitors and visitors alike.
FEATURES
“I found the show and quality of exhibitors extremely informative and professional. The organisation running the show was very
efficient. Well worth the trip across the Tasman!”
Salve Barnao, Managing Director – Vision Enhancement NZ Ltd
Close to 5000 visitors and 1000 exhibitors frequented the iRoom iDock Bar over the three days to network and soak up the atmosphere, whilst experiencing the latest in Samsung’s display technology.
Introduced at Integrate 2013, a Pro AV Solutions e-health feature showcased live and recorded demonstrations from AMX, Sony Kramer, Hills SVL Group and more, designed specifically for distance health and health simulation training. These real-life application simulations helped visitors to understand first-hand the importance of technology and how it can integrate across different applications.
LEAdIng IndUSTRy BRAndS
iROOM idOCK BAR REAL-LIFE APPLICATIOn SIMULATIOnS
nEW PROdUCT InnOVATIOn
Brought to you by Technologies for Worship Magazine (TFWM), the Technologies for Worship Pavilion returned by popular demand to offer a series of hands-on workshops and educational seminars. The TFWM Pavilion provided hundreds of technicians, volunteers, house of worship staff and leadership personnel with hands-on training from lights and video production to audio mixing.
SEMInARS& WORKSHOPS
“Integrate 2013 was a great opportunity for me to be exposed to the latest industry products, people
and education seminars.”
Rebekha Naim, Teacher, Diploma of AV Technology – RMIT University
Hosted by local and international industry experts, InfoComm University brought the latest global trends and insights fresh from InfoComm 2013 with a series of a la carte seminars for the commercial AV industry that covered a wide range of topics, from wireless technology to energy management.
The industry is rapidly changing and it’s more important than ever to keep pace. This year’s CEDIA Training offered three days of education, certification and manufacturer product training for the electronic systems industry.
A series of free manufacturers training sessions held over the three days of the show, these sessions were run by exhibitors including Automation Distributors Australia, Alloys, Schneider Electric and Avico and focussed on product trends within the industry.
InFOCOMM UnIVERSITy
CEdIA TRAInIng MAnUFACTURERS TRAInIng SESSIOnS
TECHnOLOgy FOR WORSHIP PAVILIOn
KEy STATS
20+ COUnTRIES REPRESEnTEd By VISITORS
OF InTEgRATE VISITORS HAd nEVER ATTEndEd BEFORE
42%
6.5%23.6%
15.7%31%
18%
5.8%
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
VISITORS By PROFESSIOn:
44.5%
Audio Systems
Building Automation& Control
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
67.1%
67.4%
57.8%
76.8%
77%
55.5%
THE PROdUCTS InTEgRATE VISITORSCOME TO SEE:
AVERAgE AnnUAL SPEnd: OVERALL SHOW SATISFACTIOn:
VISITORS WITH PURCHASIngInFLUEnCE(Authorised/Recommended):
94.1%
$2,092,456
82.4%
“Integrate and CEdIA trade shows allow me to get up to date with all the latest technologies in one place in a compressed time frame. It is also a great forum to meet my suppliers. A valuable part of my education program and time well spent.”
Ken Burrows– Love My Home Theatre
2013 VISITORPROFILE
AVERAgE dWELL TIME:
7.5HOURS
IndUSTRyBREAKDOWNCORPORATE & COnSULTAnT
2%29.3%
17.3%26.7%
24%
2.7%
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession:
11.9%
Audio Systems
Building Automation& Control
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
52.4%
54.7%
76.1%
79.8%
78.6%
54.8%
The products Integrate visitorscome to see:
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$2,421,131
83.4%
EdUCATIOn
3.9%
Audio Systems
Building Automation& Control
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
68.8%
19.5%
54.6%
76.7%
65%
61%
The products Integrate visitorscome to see:
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$2,029,013
92.7%
26.4%
19.4%
8.3%
9.7%
15.3%
22.2%
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
IndUSTRyBREAKDOWNgOVERnMEnT, HEALTHCARE And MILITARy
13.6%
Audio Systems
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
72.7%
31.8%
63.6%
86.4%
81.8%
68.2%
The products Integrate visitorscome to see:
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$3,214,773
95.3%
22.7%
13.6%
9.1%
9.1% 4.5%
40.9%
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Building Automa-tion & Control
RESIdEnTIAL And ELECTROnIC SySTEMS
25.1%
Audio Systems
Digital Signage
Unifi ed Collaboration & Communication
AV System Integration
Video Projection & Display
Residential
68.8%
31.4%
56.4%
75%
93.8%
43.8%
The products Integrate visitorscome to see:
Building Automation& Control
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$2,239,063
100%
18.8%
37.5%
43.8%
Visitors by Profession:
Consultants
Integrators/Engineers/Installers
Sales/Marketing
IndUSTRyBREAKDOWN
LIVE EVEnTS
Visitors by Profession:
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
7.5%5.7%
35.8%
13.2%9.4%
28.3%
6.6%
Audio Systems
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
70.5%
6.5%
37.6%
60.6%
73.8%
68.9%
The products Integrate visitorscome to see:
Building Automation& Control
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$745,500
90.5%
BUILdIng, COnSTRUCTIOn, IndUSTRIAL
2%13.7%
29.4%35.3%
17.6%2%
Education/Training
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession:
11.5%
Audio Systems
Building Automation& Control
Digital Signage
Unifi ed Collaboration& Communication
AV System Integration
Video Projection& Display
Residential
61.5%
84.5%
40.3%
55.8%
57.6%
40.4%
The products Integrate visitorscome to see:
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$3,563,269
94%
IndUSTRyBREAKDOWNRETAIL & HOSPITALITy
26.1%
4.3%8.7%
26.1%
43.5%
Executive/Management/Director
Facility Management
Consultants
Integrators/Engineers/Installers
Sales/Marketing
Visitors by Profession
32%
Audio Systems
Digital Signage
Unifi ed Collaboration & Communication
AV System Integration
Video Projection & Display
Residential
76%
44%
88%
68%
56%
The products Integrate visitorscome to see
Building Automation& Control
44%
Average Annual Spend:
Purchase Infl uence(Authorised/Recommended):
$1,454,231
92%
“For the last couple of years I’ve been attending Integrate
and have found it of great value to my business.”
Stu Clark– Soundservices Group NZ
PRIMARy REASOnS TO ExHIBIT:
• Improve brand or product awareness
• Make new contacts
• Generate a large volume of high value sales leads
• Launch new products and services
THE AVERAgE VALUE OF SALES LEAdS gEnERATEd:
$175,157
THE AVERAgE nUMBER OF LEAdS gEnERATEd PER ExHIBITOR:
53
80%
OF ExHIBITORS RE-SIgnEd On SITE AT
InTEgRATE 2013
98%
OF ExHIBITORS BELIEVE InTEgRATE 2013
InCREASEd PROdUCT OR BRAnd RECOgnITIOn
FOR THEIR BUSInESS
95%
OF ExHIBITORS WERE SATISFIEd WITH THE
qUALITy OF VISITORS AT InTEgRATE 2013
ExHIBITORKEY STATS
ExHIBITORTESTIMONIALS
“AMx have exhibited at Integrate since the event’s inception in 2009 and for us, 2013 was far and away the best show yet. As well as our traditional integrator, consultant and University partners, this year saw more IT and Facilities end users from the corporate and government sectors on our stand giving us an opportunity to build on our multi-tiered engagements. The pre-show marketing was good and the event itself was well organised & managed. Integrate is a key part of our marketing strategy each year and we will be exhibiting again in 2014.”
Graham Barrett, Technology Director – AMX
“The 2013 Integrate show has been the best show to date for us! There was a good vibe in the place and we got to have meaningful conversations with many of our customers who were keen to come and talk to us. It is a place to be seen, a place to meet and a professional event to showcase what we do. Perceptions are important in our AV industry and Integrate 2013 created a good one!”
John Ungerer, Managing Director – Kramer Electronics Australia & New Zealand
ExTEnd yOURMARKETING CAMPAIGNTeam up with Integrate 2014 to extend your reach into the market. Led by refreshed creative and a dedicated marketing team, early involvement with Integrate gives exhibitors the opportunity to feature in a range of PR and marketing materials designed to enhance your presence within the market and support your sales efforts. Marketing channels include email, direct mail, ambient campaigns, press releases, website, app and online advertising.releases, website, app and online advertising.
AUSTRALASIA’S LARGEST INTEGRATED AV IT AND ELECTRONIC SYSTEMS INDUSTRY EVENT
27 – 29 AUGUST 2013SYDNEY CONVENTION & EXHIBITION CENTRE, DARLING HARBOUR
BRING IT ON.
WWW.INTEGRATE-EXPO.COMFACEBOOK/INTEGRATEEXPO TWITTER@INTEGRATE_EXPO
* Includes return flights, 3 nights’ accommodation, $500 spending money and entry to InfoComm 2014. See the website for terms and conditions.Integrate is a strictly trade only event; entry is restricted to professionals in the AV, entertainment and IT industries. Children under the age of 15 will not be admitted.
Sponsors and Partners
Register at integrate-expo.com using promo code: EXHIBIT
WINAN ALL-EXPENSES PAID TRIP TO INFOCOMM LAS VEGAS 2014
*
Register online for Integrate 2013 before 9 August using promo code EXHIBIT for free entry and to go into the draw to win this fantastic prize.
Solid State Illumination ProjectorsThe new Solid-State Illumination (SSI) models utilise a hybrid LED/laser system as the revolutionary light source, and delivers excellent brightness and contrast levels in an eco-friendly design with a life up to 20,000 hours for lower operational costs.
Mitsubishi Electric Australia, stand H10
PN-R903 90” Professional LCD MonitorThe new PN-R903 LCD monitor boasts a towering 90-inch screen big enough to showcase realistic life-size images and incorporates a single, seamless screen to create an unforgettable impact on any audience with its viewing area of 1,933 mm by 1,121 mm.
Sharp Corporation of Australia Pty Ltd, stand D40
Christie® Brio Christie® Brio enables true multi-site meeting collaboration and is as fast and straightforward as making a phone call, but provides a richer experience along with secure login and identification for innovative presentation and multi-site meeting management.
Christie Digital Systems Australia, stand G48
Apart OVO8POVO8P is an active speaker with excellent musical quality, crystal clear voice reproduction and high sound level with a 60W output power; this full range bass reflex speaker is so powerful that it removes the need for a sub to realize that perfect sound.
Syntec International, stand E22
PEEL HERE
AUSTRALASIA’S LARGEST INTEGRATED AV IT AND ELECTRONIC SYSTEMS INDUSTRY EVENT
27 – 29 AUGUST 2013 SYDNEY CONVENTION & EXHIBITION CENTRE
BACK IN SYDNEY.
BRING IT ON.SEE INSIDE FOR DETAILS
REGISTER FOR INTEGRATE 2013
TO WIN A TRIP TO INFOCOMM LAS VEGAS 2014
Just some of the slickest products that will be on show…
SEE THE FULL PRODUCT LIST AT INTEGRATE-EXPO.COM
PEEL HERE
POSTAGE
PAID
AUSTRALIA
If undelivered, please return to Diversified Exhibitions, Level 3, 424 St Kilda Road, Melbourne, VIC 3004
Integrate is a strictly trade only event; entry is restricted to professionals in the AV, entertainment and IT industries, children under the age of 15 will not be admitted. Organised by Diversified Exhibitions Australia.
Sponsors and Partners
Date
Jul
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“This is the fi rst time that Canon has exhibited at Integrate and the interest we received for our network cameras and
projectors was very strong. The show itself attracted a large number of visitors and was a great platform to meet some good contacts, with a large range of customers wanting to
purchase, sell or install our products. This made the whole experience very positive.”
Ben Crosariol, Product & New Business Development Manager– Canon
MATT dAVISOn Exhibition Sales Manager P. 02 9275 9214 E. [email protected]
JO HARdy Exhibition Coordinator P. 02 9275 9212 E. [email protected]
REBEKAH MURPHy Group Marketing Manager P. 03 9261 4502 E. [email protected]
ZOE STEAd-HALL Marketing Executive P. 03 9261 4674 E. [email protected]
COnOR FARRELL Operations Manager P. 03 9261 4666 E. [email protected]
InTEgRATETEAM