Brief Introduction AD Europe: the number 1 in Europe 160 million European onliners in 30 countries

The central media marketeer in the European online market

50% reach in Europe: more than US-portals MSN, Yahoo and AOL

All AD Europe partners are top portals in their national markets

15 of 30 AD Europe partners are the local No.1 with up to 70% regional reach

One step to European diversity The entire global network can be booked

through one local point of contact

AD Europe: how do we compare? AD Europe Network: Most countries, reaching every second European

Introduction to AD Europe Cinema Offering

Cross Platform*: Web (all), mobile (FR,UK,ES,DE; Italy to follow soon), IPTV (FR and ES; UK to follow soon)

Highest Reach: Reach 13.7 million unique users in the top 5 E.U countries, more than MSN, Yahoo and Lycos combined

Cross Platform*: Web, mobile and IP TV

Affinity: Advertise with leading portals with a strong cinema affinity and top niche players with editorial content 100 % cinema

Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates

Simplicity: 1 local point of contact across all sites and countries

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AD Europe Lycos MSN Yahoo

AD Europe Cinema: How do we compare?

UV*

Source: Nielsen Netratings May 08. UV*= Unique Visitors.

Film Offering Snapshots Top 5 countries

France Cinema Channel: Overview

cine.orange.fr cine.voila.fr cityvox / cinema cinefil.com

UU: 1.4 million PI´s: 14 million local ranking: 2

* Source: Mediametrie/ Netratings – Panel France – All points of connection- Internet application exc, April 08

France Cinema Channel

* Source: Mediametrie/ Netratings – Panel France – All points of connection- Internet application exc, April 08

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Allo Cine Orange CinemaPack

Lycos EuropeMovie

Yahoo! movies

Demographics Ranking

Content: Cinema news and info: film launch dates and reviews, trailers, users feedback

• Male bias user over 35 years old

• 69.3% users view cinema trailers

• 92.3% users are going to the cinema regularly

Germany Snapshot: Cinema

entertainment.gmx.net entertainment.web.de

11.5 millions of UIM users are interested in cinema and DVD, more than any other marketeer in Germany!

UK Snapshot: Cinema

* Source: Comscore, Apr 08; TGI.net Wave 14

Orange.co.uk/film

Web• 7 out of 10 Orange UK users are

cinema goers (4 million users)!

Mobile• Over 10 million Orange UK mobile

users are cinema goers!• 1 out of 3 UK cinema goers is an

Orange UK mobile customer!

Orange is the second most popular UK movie portal and reach 4 million cinema goers online each month!

Orange UK film channel 234.000 unique users per month* 1 million page views per month*

Spain Snapshot: Cinema

Orange cine365.com

37.595 unique user per month 576.262 million imp per month

Orange has the leading movie portal reach in Spain with 688,000 unique users per month!

GuíadelOcio.com

446.295 unique user per month 5.703.979 million impressions per month

cartelera.ya.com

221.036 unique user per month 5.238.674 million imp per month

Source: Dart, April 2008; Nielsen Netratings Apr 2008

Spain: User Profile

Source: Dart, April 2008; Nielsen Netratings Apr 2008

Gender Men 59.4 % Women 40.6 %

Age 18 – 24: 14,5 % 25 – 34: 44,0 % > 35 years: 36,2 %

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Demographics Ranking

Italy: Cinema Offering

Libero – Cinema Channel

Cinema section traffic data:• 619.000 unique browsers• 1.615.000 pages views

Source : Nielsen site census April 08

Libero is the most popular movie portal in Italy with over 600,000 unique browsers each month!

Italy: Cinema Ranking

Source : Nielsen site census April 08

MSNentertainment

Libero cinema

Yahoo movies

Virgilio cinéma

Libero news &entertainment

UV *

AD Europe Mobile Offering Possible Ad formats

*The new mobile ad funded opportunity (2G and 3 G Pre Roll video) is only available on Orange sites

Banner

Text link

Advertorial

2G Pre-roll Video*3G Streamed Pre + Post Roll*

Brief New Line Cinema used mobile to promote the Run Fat Boy

Run film release with a free to download trailer and display banners across multiple sites

Solution Orange created a microsite with downloads, screensavers,

film synopsis and a text to a friend function

Mobile Case Study: “Fat Boy Run”

Results 68% of visitors to the mobile site downloaded the trailer to

their handset

Italy coming soon UK coming soon

AD Europe: Cross Platform Solutions

Highest Reach: Reach 13.7 million unique users in the

top 5 E.U countries, more than MSN, Yahoo and Lycos combined

Cross Platform: web, mobile and IP TV

Affinity: Advertise with leading portals with a strong cinema

affinity and top niche players with editorial content 100 % cinema

Visibility and Impact: IAB standard and latest emerging formats

and integration opportunities at category rates

Simplicity: 1 local point of contact across all sites and countries

AD Europe Cinema channel: a must buy in Europe!

So What?

Cross Platform*: Web (all), mobile (FR,UK,ES,DE; Italy to follow soon), IPTV (FR and ES; UK to follow soon)

Thanks!