Adventures

THE BOOK OF

T H E

OF AN INTERNATIONAL MARKETEER

I finished high school in 2006.

The same year that twitter

launched and apple introduced

yet another ipod.

But there’s more to life than

tweeting about headphones.

Armed with a HAVO degree

in Mathematics & Biology,

this digital native was ready

to make things happen.

But what?

There were

So I went with my heart:

taking my passion for animals,

I started training as a vet nurse.

so many options,so many things to explore.

…and went to study

in the UK for 6 months

where I practiced the

Queen’s English

But my head didn’t like it. I realised animal

nursing wasn’t for me

it’s true what they sayabout dog owners,

by the way.

AdventureSo I picked up my diploma

and prepared for a new adventure.

With two friends and a few dollars,

I backpacked across Australia for half a year.

And learned the Aussie lingo.

Could I make a career out of adventures?

Well, if you don’t ask you don’t get.

I applied to be a Navy officer.

But they said something about me

being too young to captain a ship!

I was thinking Admiral.

OléSo I knuckled down

and studied for a BA in

International Business & Management at HU in Utrecht* instead.

Finally, my head and heart were

in perfect unison.

(*There’s no better place to learn strategy, marketing, business, IT, globalisation, logistics,

and international management in The Netherlands.Did I mention I was Dutch?)

OléAs part of my bachelor degree

I spent a semester in Spain…Olé!…where a minor in online marketing

led to a major career decision.

I wanted to be a marketeer.

So, for my final five-month internship

I went back to the UK

to join LeasePlan’s marketing team.

It was a journey through every marketing process.

Car leasing companies don’t give anyone a free ride

(not even interns).

I created a strategic marketing plan and

developed a social media strategy for my thesis.

There’s more to it than tweeting about cars.

I managed several

marketing campaigns.

I learned about the

principles of

(a simple idea with huge impact)

and we implemented Marketo(a marketing automation tool).

And I contributed to a

rollout of a new customer

segmentation model.

It made a strategic difference

to the way we market and drive

relevant communication.

Content

Marketing

How did

I do?

I got

THAT’S USUALLY A GOOD SIGN

A

A New

ChapterBUT NOW IT’S TIME FOR

That involves more great marketing. If you’ve got a challenging marketing role that

would suit an adventurous graduate then I’d like to tell you the rest of my story.

THE JOURNEYSTARTS WITH A SINGLE,

SIMPLE STEP:Email me today!

marloustange@gmail.com