Bridlington 3rd-4th October 2012mediafiles.thedms.co.uk/Publication/YS-EY/cms/pdf/YNT...investment, co-ordinated marketing and capacity building in the small tourism business sector,

Bridlington 3rd-4th October 2012

Dawn in Bridlington 3/10/2012

Conference sponsored by

International Conference on Nature Tourism

Background

In late 2009, the Local Action Group of the Coast, Wolds Wetlands & Waterways LEADER area in

eastern Yorkshire, UK, approved a bid from Yorkshire Wildlife Trust for a six-month pilot project to

explore the potential of nature tourism to boost the economy of this relatively deprived rural and

coastal area of East Riding and North Yorkshire.

Yorkshire Wildlife Trust appointed a project manager in February 2010, and at the same time,

commissioned the International Centre for Responsible Tourism at Leeds Metropolitan University

to produce a research report on the potential for building business from wildlife tourism, in the

context of rapid growth in other parts of the UK, notably Norfolk and Scotland. Their report was

published in October 2010, making three key recommendations on the need for wildlife asset

investment, co-ordinated marketing and capacity building in the small tourism business sector, and

suggesting a target of £30m income derived from nature tourism by 2020. LEADER approved the full

project to run until March 2013 (it has since been further extended to September 2013).

Two study tours for the Trust’s nature tourism project team were organised, in Normandy and North

Norfolk, increasing the understanding of how this form of tourism can benefit an area, and how to

attract and encourage wildlife visitors to seek new experiences, ideally staying overnight.

Back in Yorkshire, the project manager initially engaged with potential partner organisations,

including RSPB, East Riding of Yorkshire Council, and Yorkshire Water. These all owned “wildlife

assets” such as nature reserves which might benefit from joint promotion, and a “joined up”

approach to investment. Having secured their support and involvement in a steering group, the next

step was to engage local businesses, parish councils and the tourism partnerships, notably Visit Hull

& East Yorkshire (VHEY) and Welcome to Yorkshire. A series of well-attended seminars was

organised around the LEADER area in spring 2011, and the project partners each played a part in

explaining how nature tourism could benefit smaller businesses by attracting a new segment of

higher spending visitors, to replace the declining seaside holidaymakers. It was found that many

local entrepreneurs were not aware of the all-year round richness and diversity of eastern

Yorkshire’s wildlife, and a high proportion had not visited the flagship nature reserves on

Flamborough Head, for example. A one day familiarisation tour was organised and received valuable

coverage on BBC TV’s Look North.

The project had been designated by LEADER as “Transnational”, with access to additional funding for

identifying and working with European LEADER partners, and ultimately contact was made with

partners in Finland, northern France, the Outer Hebrides, Hungary and most recently, Portugal.

Study visits were made by small teams from each LEADER area in 2011-12. Valuable insights were

gained into the potential of nature tourism in rural and coastal areas.

Demand grew from the initial seminars for a membership scheme that might signify a businesses’s

interest in welcoming wildlife visitors. Funding for the project also included a small website and

publications budget. Work continued on these items over the 2011-12 winter period, and in March

2012, the Puffin Mark was launched as the symbol of the Yorkshire Nature Triangle, and the emblem

of the business partnership scheme to promote wildlife tourism. The launch was backed up with a

website, www.yorkshirenaturetriangle.com and a map guide featuring all the wildlife reserves in the

area, distributed by all the project partners at their reserves, and by each member business.

This international conference was the first of a series of events to be organised by LEADER areas

along the UK’s North Sea coast, and separately, by the project’s transnational partners in the

Hebrides, France, Finland, Hungary and Portugal. These meetings are designed to spread the

message that nature tourism is one of the fastest growing sectors of the visitor economy, with

opportunities all over Europe for rural and coastal small businesses, and local people who are keen

to engage with wildlife, learn new skills, and act as champions for their areas.

Conference Programme

Wednesday 3rd

October The Spa, Bridlington

9.30am – 5.30pm Coaches depart for area tours

Tour One: Flamborough Headland nature reserves and RSPB Bempton Cliffs; YWT Living Seas Centre

Tour Two: Spurn National Nature Reserve and Hornsea Mere SSSI

Tour Three: Tophill Low and North Cave Wetlands nature reserves, returning via The Yorkshire Wolds

6.30 pm

Civic Reception hosted by Councillor Chad Chadwick, Chairman of East Riding of Yorkshire Council

7.30pm - 10.00pm

Conference Dinner Presentation by Tony McLean, East Yorkshire wildlife photographer and traveller

Thursday 4th

October

9.30am

Opening session Welcome by Kath Wilkie, Chair, Coast, Wolds, Wetlands & Waterways LEADER, and Professor Sir John Lawton , Chairman, Yorkshire Wildlife Trust

9.40am Keynote speaker Professor Sir John Lawton, author of the Lawton report to the UK government ‘Making Space for Nature’, an independent review of England’s wildlife sites and the connections between them

10.00am - 10.30am Growth and characteristics of the UK nature tourism market Chaired By Dr Rob Stoneman, Chief Executive, Yorkshire Wildlife Trust Dr Simon Woodward, Principal Lecturer and Head of Tourism at the International Centre for Responsible Tourism, Leeds Metropolitan University

10.30am - 11.00am Yorkshire’s Nature Triangle – what’s been achieved Rob Stoneman, Chief Executive and Martin Batt, Nature Tourism Manager, YWT, with local tourism entrepreneur Richard Baines (Yorkshire Coast Nature)

11.30am - 12.30pm Experiences from other UK regions Panel discussion with Keith Clarkson (RSPB), Tom Brock (Scottish Seabird Centre) and Chris Clark, Nethergill Farm, the Yorkshire Dales.

1.30pm -2.30pm Harbour Suite

How to use websites, social media and PR to promote wildlife tourism A session with: Vicky Harris (Marketing manager, Welcome to Yorkshire) Andy Gray (Visit Hull & East Yorkshire) Kristal Ireland (Strategy director at Enjoy Digital, Leeds): how to use new media effectively, and Jono Leadley (Director of Development) Yorkshire Wildlife Trust on using wildlife PR techniques: blogs, sightings, and working with nature experts.

2.30pm-3.30pm The European experience Dr Rob Stoneman chairs a panel drawn from the project’s partners: Yorkshire, Finland, Hungary, Hebrides, France, and Portugal.

- Markets: growth and sustainability - Product development - Investment in facilities - Capacity building in the local tourism sector

3.30pm-4.00pm Conference conclusions Dr Rob Stoneman

http://www.yorkshirenaturetriangle.com/

http://www.linkedin.com/company/276483?trk=pro_other_cmpy

Conference presentations

Please note: pdf versions of the PowerPoint files for many of these presentations are available to

download from the website www.yorkshirenaturetriangle.com

Making Space for Nature: how wildlife tourism contributes Professor Sir John Lawton

Eastern Yorkshire has a wealth of natural assets. These form a series of important “Living

Landscapes” and there are also major opportunities for restoring “Living Seas” on the coast. Sir John

Lawton commenced his talk with a review of some of the activity going on in the Yorkshire Nature

Triangle. This includes the development phase work for HLF projects at Yorkshire Wildlife Trust’s

national nature reserve at Spurn, and the National Seabird Centre at RSPB Bempton Cliffs, the

imminent opening of the Trust’s Living Seas Centre at Flamborough, a new hide at privately-owned

Hornsea Mere, visitor improvements at Yorkshire Water’s Tophill Low, and YWT’s continuing reserve

expansion and wildlife viewing facailities at North Cave Wetlands. These projects will only serve to

enhance the existing variety of our landscapes: Flamborough Head SPA and SAC, the Wolds, the

River Hull valley and the outer Humber estuary.

To set all this activity in context, Sir John outlined the Government’s nature conservation strategy in

England following his 2010 report for Defra, Making Space for Nature. The objective is to create a

protected area network that is fit for purpose, allowing landscape-scale conservation and better

connectivity between conservation sites. Bids for new large scale Nature Improvement Areas had

been requested from a wide range of stakeholders, and despite initial doubts about take-up, 76

applications had been forthcoming from a range of bodies (“consortia of the willing”). These had

been whittled down to 12 project areas across England, two of which are in Yorkshire: the

Humberhead Levels and the Dearne Valley. In addition Local Nature Partnerships, including one in

the Nature Triangle, are being set up to co-ordinate the work of many stakeholders in conservation.

Thornwick Bay and Bempton Cliffs


Evidence from around the country increasingly showed that effective nature conservation is

fundamental to economic development, in terms of the ecosystem services that are provided by

healthy landscapes and the tourism value that they can generate. Nature and the visitors who are

being attracted to well managed sites are good for local people, both economically and socially, and

nature tourism is one of the emerging wider benefits of our relatively recent concern for conserving

and restoring England’s natural heritage.

The UK Nature Tourism Market Dr Simon Woodward

Having produced the original 2010 report The Economic Potential of Nature Tourism in eastern

Yorkshire, Simon Woodward returned to Bridlington to present an update on this growing segment

of the tourism industry, and to provide some advice on realising its potential in the Yorkshire Nature

Triangle. Within the broader “alternative tourism” sector, wildlife tourism overlaps to some extent

with adventure/outdoor activity tourism and eco-tourism. The niche is still relatively small, with

around 4% of UK holiday trips including some element of wildlife viewing, but early movers such as

Scotland are already demonstrating a total annual value of over £125m, in particular in the Isle of

Mull; and the Moray Firth. Day trips are still a major feature of the sector, with 79 million visits each

year to the English coast or countryside to see wildlife (over five times the number of attendances at

all Premier League games). Watching wildlife ranks fourth in day visit activities, behind the most

popular pastime of walking, with or without a dog, and visiting attractions, but well ahead of beach

activities, cycling, and fishing. Trips into the natural environment are popular, with 43% of adults

venturing out, on an average of 63 trips annually. Wildlife watching, for example, is only the primary

purpose of 3% of these, but it happens on 12% of trips. Seaside coastlines and countryside are the

primary venues, unsurprisingly, and in England, as much as 60% of rural tourism and recreation

activity depends on landscapes and wildlife, supporting 190,000 FTE jobs.

RSPB, as a major participant in the wildlife tourism sector, estimates that its annual visitor related

income of £66m supports 1,900 FTE jobs, and that the economic impact of its reserve network has

increased by 250% in 10 years. Its 2011 report RSPB Reserves and Local Economies stated that

“increases in visits to reserves and the natural environment are far outperforming current trends in

general tourism”.

To increase the contribution of nature tourism from the current £9.5 million and 170 FT jobs to the

targeted £30m and 500 jobs, there needs to be a better understanding of what nature tourists are

seeking, e.g. analysis of the attractiveness of different species to tourists in Scotland found that

whales & dolphins, seabirds, seals, wildfowl and birds of prey occupied the top five places. All of

these are visible in eastern Yorkshire, in many cases with exceptional reliability. We also need to

understand the way the market is segmented, and focus on the more numerous and higher spending

general visitors with a casual or passing interest, rather than the serious and dedicated wildlife

watcher, who is already likely to be aware of the area’s riches, and may not require the various

visitor services, including serviced overnight accommodation, that will produce significant income to

the local economy.

Typical wildlife tourists are male or female (in equal numbers), in the 45-64 age range and a higher

socio-economic group, who are educated, active and interested in the environment. They also

appreciate other outdoor activities such as walking and cycling. They are looking for wildlife

encounters with species that have charisma or a wide appeal (puffins, kingfishers, otters, etc). Large

flocks or gatherings, first time sightings, drama (e.g. seizing prey), and eye-to-eye contact are all

important success factors.

Leading destinations in nature tourism have a critical mass of wildlife viewing locations, charismatic

species, and predictable events (migration, feeding or breeding activity). Visitors are made welcome

at central facilities such as information centres, and attracted using co-ordinated marketing by

several site operators, which might include information on the all year round wildlife interest in

these areas. Eastern Yorkshire needs to focus on enhancing its wildlife viewing opportunities, raising

our target visitors’ awareness of , interest in, and engagement with these sites, and improving the

understanding of “the product” among tourism sector employees, so they become its champions.

The Nature Triangle: what’s been achieved? Dr Rob Stoneman, Martin Batt and Richard Baines

Starting with an area that is perhaps typical of much of lowland Britain, the project has begun to

place the natural assets of eastern Yorkshire into context, particularly for local residents who may

have been unaware of the special nature of their own area, and the economic value that it might

contain. Rob Stoneman reviewed these assets and re-iterated the message of the Chairman’s

introduction: the hundreds of thousands of winter bird visitors to the Humber estuary and Spurn,

the largely unknown chalk grasslands of the Yorkshire Wolds, and the marine habitats up and down

the Yorkshire coast: mud, sand and chalk reefs, combined with the nutrient upwellings of the

Flamborough Front, which sustains the coastal seabird colonies and the rich inshore waters around

Flamborough Head, producing one of England’s major wildlife spectaculars.

The Yorkshire Wildlife Trust’s vision is to conserve and improve the wildlife of this area – not simply

within a few scattered nature reserves, but as a Living Landscape. This means working landscapes

rich in wildlife. Easy to say, but trickier to achieve: how do we develop working landscapes in which

wildlife is central, even essential, rather than endured as a luxury or optional extra, or worse still,

perceived as a constraint on economic growth? And how do we cope with climate change and its

effects, such as flooding, to which large parts of the Nature Triangle are prone? The concept of

ecosystem services holds the answer: it is because wildlife and Living Landscapes underpin so much

of our lives that they are essential. Examples such as wetlands absorbing flood waters (Alkborough

on the Humber being an excellent example, with magnificent habitat for birds and flood prevention),

fields producing food, natural organisms sustaining soils on which food production depends, and

pollination of food crops by insects. The danger of ignoring the latter is already being felt in Florida

and China as fruit farmers resort to mechanical pollination techniques in the absence of healthy

bees.

The marine habitats of the Nature Triangle are starting to reveal their riches. In particular, the

shellfish catch off Bridlington is one of Britain’s most important fisheries. At North Landing, the

same fishing cobles that land the crab and lobsters so highly valued by European customers, also

show visitors the wildlife of the area as part of YWT’s Living Seas Safaris. This diversification into

tourism provides additional income and points the way to increasing understanding of the area’s

fishing industry.

One model for nature tourism that might be developed in eastern Yorkshire is the Norfolk coast,

where with a combination of a huge muddy estuary, and sandy dune-fringed coastline backed by low

chalk hills, a £60 million economy has emerged that can be ascribed entirely to wildlife visitors (of a

total £350million tourism income to the area). The same habitats: muddy estuary, sandy coastline,

with higher and far more interesting chalk (and sandstone) cliffs and hills of the Wolds can be found

in “the biggest and most magnificent county”: Yorkshire. This belief led to YWT submitting its

LEADER bid in 2009, and to the appointment of Martin Batt to lead the project.

In the first two and a half years, working with partners RSPB, Yorkshire Water, East Riding Council,

VHEY and others, Martin has been bringing the smaller business sector in the Yorkshire Nature

Triangle up to speed, through seminars, familiarisation tours, a promotional DVD and useful

coverage on regional TV, with the nature tourism opportunity in eastern Yorkshire. Some early

movers had already decided to invest, but it is clear that others have been encouraged by what they

have seen.

A new brand, the Puffin Mark, has been created, and alongside, a membership scheme for

accredited businesses, supported by a new website and unique map guide to all the area’s nature

reserves was launched in March 2012. The lessons of Simon Woodward’s research have been taken

on board, and vital, co-ordinated investments in nature tourism infrastructure have commenced,

with the new Living Seas Centre opening in November, and HLF funded work at RSPB’s Bempton

Cliffs, YWT’s Spurn and East Riding’s Sewerby Hall all under way. Other smaller schemes have been

undertaken across the Nature Triangle. A key strength has been the way in which local knowledge

and expertise is being harnessed, creating networks of tour guides, farms and accommodation

providers who are working together for the first time.

One of the new businesses established is Yorkshire Coast Nature, and its director, Richard Baines,

explained how his long experience of the area, combined with the talents of Steve Race, a well local

known wildlife photographer, had come together to found a company with the aim of delivering

nature tourism with a benefit to wildlife. The stunning scenery and great wildlife viewing on the

Yorkshire coast had led to the development of nature tours, photography workshops, environmental

education programmes and a range of new publications. The neighbouring North York Moors had

also proved to be a popular destination. Overall, as well as offering a new service for visitors and

partnerships with local farms and accommodation businesses, Yorkshire Coast Nature has been able

to put something back into local wildlife conservation, by funding projects like hides and habitat

restoration from profits generated.

Experience from other UK regions Tom Brock, Chris Clark, and Keith Clarkson

Tom Brock is Chief Executive of the Scottish Seabird Centre, a not-for-profit business established in

North Berwick in 2000, close to Edinburgh and within sight of the enormous Bass Rock gannet

colony. Using visitor controlled cameras and microwave links enables people to experience close-up

views of seabirds without leaving the centre. North Berwick was a declining seaside resort after the

1950s, but the centre is bringing valuable new business in the form of 2.5 million visitors in twelve

years, equivalent to about £250,000 annually and a secondary spend in the area of over £2m, and 80

jobs. The small port is now very much back on the tourism map.

Nethergill Farm in the Yorkshire Dales has two self catering cottages, plus a thriving B&B business.

Run by Chris Clark and his wife, their aim is to increase their guests’ knowledge of farming and the

environment. With a background in marketing and graphic design, the Clarks have set up an

impressive website for the 400 hectare Nethergill Farm, and use webcams featuring live wildlife

activity streamed into the bedrooms. The farm offers a chance to milk cows, repair and build dry

stone walls, and other tasks to increase understanding of how the farm is managed to conserve

nature and produce food. In the past, Chris has provided guidance to farmers on how best to

diversify and increase income in the precarious business of upland agriculture. He has a passionate

belief in conservation, believing that it is inextricably linked to food production, and that as 50,000

farmers own 90% of the land, their attitudes are crucial to the success of wildlife conservation, and

ultimately, the viability of nature tourism.

The RSPB manages one of the Nature Triangle’s prime sites at Bempton Cliffs, and Keith Clarkson,

regional director, explained his organisation’s research which showed that, of 100,000 visitors to

Bempton each year, 60% came to the reserve just to see seabirds. 45% of these stayed locally, the

rest being day visitors. Additionally, RSPB works closely with private enterprise in the form of the

Yorkshire Belle, operating seabird cruises from Bridlington, which carries an additional 10,000

passengers annually. In total, £1.6m of tourism value was being added to the local economy

annually. The task is to convert more of the reserve’s day visitors into more valuable overnight stays

by working closely with other partners in the nature tourism project.

In a lively discussion after their short presentations, the panel tackled the question of sustainable

transport options to access the Nature Triangle. Some sites like Bempton Cliffs and Filey Brigg with

their relatively accessible rail link were well served. Others like Spurn (with its much missed Spurn

Ranger bus) and The Wolds were almost inaccessible without using a car. Tom Brock explained that

the Scottish Seabird centre offered a 20% discount off the entry fee if a visitor was able to show that

they had travelled by public transport. The £5 parking fee was aimed at discouraging travel by car,

and public transport options were always listed before travel directions by car.

Using websites, social media and PR to promote wildlife tourism Kristal Ireland & Jono Leadley

Kristal Ireland showed the conference, with a series of amusing examples, that success in social

media was dependent on getting people to “like” your page, leading to free promotion by potentially

large numbers of people, as their contacts see links to your page. She went on to highlight some

new developments. Google Plus is a relatively new media platform, which has the advantage of

access to Google’s ranking system and enhanced search results. Video content was usually helpful in

securing more views, and higher ranking than other types of page content.

Pinterest was another relatively new social media platform, and would be especially useful for

accommodation providers top tap into. 80% of its users were female – in most cases the

household’s main holiday booker. “Mood boards” might be helpful here, showing pictures of your

rooms, food, restaurant, etc to create a look and feel for your business.

Instagram is a photo sharing app developed for smartphones, which enabled users to apply filters to

photos much like Adobe Photoshop on a PC, and then share them across a wide range of social

media as well as e-mail. Instagram is the fastest growing social media platform yet.

Drawing on his experience of bringing Yorkshire Wildlife Trust’s communications into the digital age,

Jono Leadley’s presentation featured tips on how to use blogs, Twitter, Facebook and wildlife

sightings information as part of a small tourism businesses’s marketing armoury.

Blogs are easy and very cheap (usually free) to set up, but require some writing skills, endurance and

originality to make them work effectively for a business. They are not a very interactive tool, and

need constant attention to the audience’s needs and interests. Good wildlife examples can be found

on the Nature Triangle website www.yorkshirenaturetriangle.com.

Facebook is free to set up, is very interactive and has the potential for a business to set up an instant

online community, with clients sharing photos and experiences while (or after) staying at a B&B or

self catering business. The downside, of course, is that some negative comments will occasionally

surface, and the skill is in handling these effectively and neutralising the impact. Jono gave the

example of Spurn Bird Observatory’s Facebook pages, with recent sightings and ringing activity

featuring strongly. Twitter has similar low start up costs plus extreme interactivity and the

advantage of succinctness, with the opportunity to set up useful networks with other businesses and

clients.

In nature tourism, recent sightings information is gold dust. New visitors to the area will rely on

local experts to guide their first forays to our nature reserves and coast. It goes without saying that

the data must be up to date, but there are plenty of sources to draw on if you cannot, or just don’t

have the time, to provide your own material. On the web, BirdGuides, YWT’s Latest Wildlife

Sightings pages, and RSPB’s reserves pages provide a wealth of information about what’s currently

being seen, or is expected given weather conditions – wind direction can be crucial for bird

migration, with north easterlies the best in autumn, and southerlies in spring.

The European experience Sabine Couroble, Anne Ryan, Jaana Malkki, Jorge Rodrigues

The Nature Tourism project is funded jointly by Yorkshire Wildlife Trust and LEADER Coast Wolds

Wetlands & Waterways. The European dimension to LEADER is means that in addition to rural

economic development, one of the objectives is transnational sharing of ideas and knowledge across


the EU. Project partners from France, Finland, Portugal and the Outer Hebrides gave the conference

short presentations on their own areas and how wildlife tourism was being developed.

In the Pays Boulonnais area of northern France, Sabine Couroble showed how public and private

bodies are working together to promote green tourism with beneficial local economic impact (e.g.

local food production), mitigate climate change, identify and establish ecological corridors and

manage public land effectively, with local cycling, riding and walking routes to help visitors and local

people discover nature all year round. LEADER was involving a wide range of local businesses in

these plans, some of whom were represented at the conference.

Jaana Malkki, from the Karhuseutu region of south west Finland, explained how the very rural

setting and low population density of the area made forestry and forest industries the major

employer. The forests, lakes and a huge river system also provided good opportunities for nature

tourism. From similar northern latitudes, the Outer Hebrides are developing a nature tourism

proposition, and Anne Ryan showed how their extensive visitor data and research gathering was

feeding into the formation of the “product” and its promotion, using a website and possible

advertising campaigns to attract a new and growing market particularly in the 2013 Year of Natural

Scotland. The concept of the Hebridean Experience, with associated recommended bird, scenic and

flora & fauna journeys was under development, with the aim of encouraging visitors to stay longer

and spend more, particularly in the shoulder months. Working with the ferry operator and

accommodation providers, the aim is to use the capacity of both types of visitor service more

effectively using the appeal of outdoor activities. Jorge Rodrigues from Ribatejo Norte, north east of

Lisbon, has a project due to start very soon and gave a short description of its very similar objectives.

Conclusions

Rob Stoneman drew together the key themes coming out of what had been a very successful event,

with over 100 delegates from all over the UK and Europe, in addition to many local businesses and

conservation bodies in eastern Yorkshire. The stunning, and largely hidden, landscape and coastline

of the area provided the backdrop to a new opportunity that included local food – especially

shellfish, historic and artistic heritage, the latter demonstrated recently by David Hockney, as well as

a suite of wildlife reserves that were increasingly working together in partnership. Small business

could tap into a series of exciting new themes to build networks and market their products, using

new media including websites and social media. The project’s European partners had demonstrated

that many areas were facing similar problems of rural and coastal deprivation, and were piloting and

adopting ideas for economic regeneration that were being shared across the EU. The value of

working together was being demonstrated at both local and transnational levels.

Delegate list

Sirpa Ala-Ketola

LAG Karhuseutu, Finland

Richard Baines

Yorkshire Coast Nature

Martin Batt

Yorkshire Wildlife Trust

Jayne Bell

Robert Fuller Gallery

Jess Bersey


Alison Botten

Church Farm Properties

Colin Bradshaw


Robert Briggs

Discover Filey

Tom Brock

Scottish Seabird Centre

John Brown

CWWW Leader

Andrew Bulmer

Andrew Bulmer Photography

Tim Burkinshaw Scarborough Borough Council

Martin Burnhill

Sewerby Hall

Councillor Richard Burton

Rockville Farm Cottages

Mike Burton

Yorkshire Explorer

Councillor Chad Chadwick

East Riding of Yorkshire Council

Councillor Margaret Chadwick


Catherine Chivet

Pays Boulonnais

Ben Christie

Worcs WT

Chris Clark

Nethergill Farm

Keith Clarkson

RSPB

Mark Cleaver James Cokeham


Caroline Comins


Sabine Couroble

Pays Boulonnais

Antony Croser

CWWW Leader

Jane Crossley

CWWW Leader

Susan Cunliffe-Lister Burton Agnes

Kaddour-Jean Derrar

Pays Boulonnais

Richard Dibb

Grange Farm Cottages

Jane Dibb

Grange Farm Cottages

Nicola Duggleby

CWWW Leader

Maren Ebeling

Scottish Natural Heritage

Jo Finlow

Lincolnshire

Andy Gibson


Andy Gray

Visit Hull & East Yorkshire

Tero Hamalainen LAG Karhuseutu, Finland

Richard Hampshire Yorkshire Water

Vicky Harris

Welcome to Yorkshire

Steven Harrison

Yorkshire Water

Carol Heyhurst


Annie Hooper

Create, Scarborough

Diana Hounslow

Pas de Calais

Anthony Hurd


Kristal Ireland

Enjoy Digital

Alison Johnson

Highfield Farm B&B

Mark Kibblewhite East Riding of Yorkshire Council

Anna Kirk-Smith

Royal College of Art

Margaret Kirtley

CWWW Leader

Henri Koivisto


Antti Laakso

Finnish TV & radio

Sir John Lawton


Jono Leadley


Harriet Linfoot


Ruth Long

Derbyshire Wildlife Trust

Antti Makela


Jaana Malkki


Tony Martin


Kathlene McDonald

LEADER Innse Gall

Tony McLean

Wildlife Photographer

Catriona McLees

NY Moors NP

Dee Mitchell

Co-ordinator, CWWW Leader

Stuart Nelson

Kirkburn Cottages

Mark Pearson

Yorkshire Coast Nature

Alex Pilkington

Derbyshire Wildlife Trust

Maria Prchlik

RSPB Bempton Cliffs

David Pybus

North York Moors Coast and Hills LAG

Georgina Renfrew

Highfield Farm B & B

Jo Richards


Anssi Riihiaho

Metsähallitus: National parks

Jorge Rodrigues

ADIRN, Portugal

Chris Ryan

Out & About Tours, Isle of Lewis

Anne Ryan

Outer Hebrides Tourism Industry Association

Kat Sanders


Heidi Sarjakivi

Yyteri Hotel & Spa, Finland

Gordon Scaife


Nadine Senior


Tim Sexton

Attenborough Nature Centre

Kim Smales

RSPB Bempton Cliffs

Jo Smith


Terry Smithson


Julia Soukup

East Yorkshire Local Food Network

David Spencer

Groundwork

Darren Stevens

Head of Culture & Information

Dr. Rob Stoneman


David Tayler

Yorks Dales Millenium Trust

Katie Taylor

Drewton's Farm Shop

Amy Thomas

North York Moors Coast and Hills LAG

Mairi Thomson Jon Traill


Minna Tuominen

MAISA-Tourism information

Andrew Warner

Bessingby Holiday Cottages

Jan Warner

Bessingby Holiday Cottages

Harry Watkins


Claire Watts

CWWW Leader

Cliff Webb

Glasu

John White

Crazy Cat Shellfish, Withernsea

Andrew Whitley

Verdant Wildlife

Kath Wilkie

Chair CWWW Leader

Dr. Simon Woodward

ICRT Leeds Met Uni

Anthony Yates


Corinne Young

Gallery 49, Bridlington

Documents

Bridlington 3rd-4th October 2012mediafiles.thedms.co.uk/Publication/YS-EY/cms/pdf/YNT...investment, co-ordinated marketing and capacity building in the small tourism business sector,