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Bridging the CRM User Adoption Gap
with Server-side Integration
Beyond Outlook Plug-in Synchronization
Aldo Zanoni CEO and Managing Director
Omni Technology Solutions780.423.4200 Ext. 232
Agenda
1. Accelerate SalesLogix Adoption by Solving the Last Mile User Adoption Gap Challenges
2. How Riva Transparent Synchronization Helps Solve the Last Mile Challenges
3. Riva Overview
4. Riva Screen Shots or Live Demo
5. Summary
What Causes the Last Mile User Adoption Gap?
x
Last Mile Challenges – Audience Poll
• What are the causes of lack of adoption?– CRM doesn’t align with business processes– Outlook plug-ins don’t do what I need– CRM interface is clunky– Users don’t want to change the way they work– Complexity (real or perceived)
– Takes too much time (sales people aren’t paid for data entry)
– Mobile phone integration challenges– Double data entry– Poor integration– Lack of management buy-in– Only one CRM instance – …
Going Beyond the Plug-in: Gap Users
1. Outlook Web Access users who need to synchronize
2. Mobile users who are so disconnected they can’t benefit from the Outlook plug-in
3. Accounts with Macs or GroupWise that need to sync
4. Users who need to synchronise recurring appointments
5. iPhone, BlackBerry, Android, or ActiveSync users who would like to see their opportunities, cases, quotes on their devices
Identifying Gap Users
6. Users who need to synchronize with more than one instance of Dynamics CRM or with two different CRMs
7. Accounts with custom requirements or need to sync custom fields or categories
8. BPOS (Exchange On-line) users whose needs aren't being satisfied with the Outlook plug-in
9. Accounts where administrators want to control what gets synched to user accounts
10. Administration requirements that can’t be met by the current options
What are some of the Plug-in Challenges?
• Need to be installed and maintained on your laptop, desktop and/or home machine
• A separate and different application needs to be installed on your BlackBerry, iPhone or ActiveSync mobile device
• Support issues caused by upgrading the desktop OS, version of Office, Exchange or version of Outlook
• Perceived complexity
• User frustration causes lack of adoption or poor adoption
• Limited to one instance of CRM
• No or little customization options
How Does Direct Server-side Synchronization Help Solve the Problem? Transparency - Simplicity
Microsoft Outlook
Microsoft Outlook, Outlook Web Access, BlackBerry,
ActiveSync devices, Entourage for Mac,
Mac Mail / iCal / Address Book and all GroupWise clients
CRM
“Allow me to live in my email clientand access and manage my
CRM content.”
MANDATE TO THE RIVA DEVELOPER TEAM:
Exchange and GroupWise
Think of Riva Integration Server as a bridge between...
Riva CRM Integrations...
Solution – Riva Integration Server
Three versions of Riva
Riva on Premise: Install Riva on a Windows XP workstation or Windows server in your environment to synchronize multiple accounts.
Riva Live: Riva offered in the cloud as SaaS. No hardware or software to install in your environment. Went live May 15, 2010.
Riva Hosted: Available for hosted email or CRM providers who want to offer Riva as a hosted solution to their customers.
Riva Live – Cloud Edition
#1 Criterion for User Buy-in?
If the CRM application is not easy to use, it will not be used! If the application does not work the way users expect it to work, it will not be used!
Time is the most precious commodity users have. Riva gives time back to your users.
Riva gives users access to accurate and updated information inside the CRM or inside their email client — any time and anywhere.
Ease of Use
Riva’s Server-side Advantages
• No-touchTM integration (no software to install on clients)
• Transparent to Exchange, GroupWise and CRMs
• Compatible with hosted or on-premise CRMs and Exchange and GroupWise running on all server platforms
• No new infrastructure or firewall changes required
• Turns all email clients into transparent integrated CRM clients with support for caching and remote modes
• Cluster-server compatible
• Excellent hardware disaster recovery options
Riva’s Strongest Asset: Transparency
Riva makes your email clients an integral part of your CRM business processes
Transparent, bi-directional synchronisation of appointments, phone calls, tasks, notes, address book contacts, accounts and organizations
Transparent synchronisation of opportunities, quotes, sale orders, invoices, cases and others from CRM* to Exchange/Outlook and GroupWise.
*Synchronised modules are CRM specific
Riva ConnectBarTM , AssignToTM and SmartConvertTM
Riva ConnectBarTM allows you to review and edit opportunities, quotes, projects and cases directly from your Exchange client.
Riva SmartConvert Drop FoldersTM allows users to drag-and-drop emails into a SmartConver folder (from all Exchange clients). Riva converts the email into a new opportunity, case, quote, etc. in your CRM.
Riva AssignToTM allows users to drag-and-drop emails and automatically archive them against an existing CRM opportunity, case or quote. (The email is archived into the history.)
See: www.omni-ts.com/crm-integration
Opportunity Folder Contains Email Representations of Your Opportunities
Omni ConnectBar – Link to Directly View or Edit Opportunity in CRM
SmartConvertTM Folders – Email
Riva Helps Close the User Adoption Gap:
• Highly scalable, server-to-server solution
• Transparent to end-users - no plug-ins or mobile applications to install and manage
• Resolves many of the causes of lack of adoption
– CRM Interface is clunky– Problems caused by legacy Outlook plug-ins– Users don’t want to change the way they work– Perceived complexity– Takes too much time– Doesn’t work on my BlackBerry or iPhone– Double data entry– Poor integration
In Summary
• Single server-side installation - quick to deploy – no plug-ins to install on any client machines or mobile devices
• Support for multiple instances of CRMs – hosted or on premise
• Supports hosted or on-premise Exchange 2010, 2007, 2003 and GroupWise 7.0.3 and 8
• Supports ALL Exchange desktop and mobile clients including Macs
• Provides Advanced Smart Integration and interoperability with SmartConvert, AssignTo and ConnectBar
• Riva Live: Cloud-based CRM integration – try it on-line at:http://www.omni-ts.com/crm-integration/riva-live.html
Thank you!
Aldo Zanoni CEO and Managing Director
Omni Technology Solutions780.423.4200 Ext. 232
www.rivacrmintegration.com
Use our Contact Us linkto get more information
about Riva.
Outlook, Entourage, Snow Leopard and GroupWise
Client Screenshots
Mac Snow Leopard Opportunities Folder
Mac Snow Leopard SmartConvert
Mac Snow Leopard iCal
Mac Address Book
Mac Entourage CRM Calendar
Mac Entourage Opportunities
Riva Sync Policy Target
Riva Scheduling
Riva Address Books
Riva Calendar Settings
Riva Task Settings
Riva Other Settings
Riva SmartConvert Settings
Riva “Assign To” Settings
Riva Connection Option Settings
CRM Address Book in GroupWise®
CRM Calendar in GroupWise®
CRM Quotes, Opportunities, Cases …
Integrated CRM Dashboard View in GroupWise®
Contact Integration – Microsoft CRM
Organization/Account Integration – Oracle CRM On Demand
Organization/Account Integration - SugarCRM
Task and Calendar Integration - Salesforce
Call, Appointment and Task Integration - GoldMine
Phone Call Integration – Info@hand
Lead Integration - SageCRM
Opportunities Integration - Salesforce
Service Request (Case) Integration - Salesforce
Dashboard Views – info@hand and GroupWise®
