Bridging the Business IT Communication Gapdownload.microsoft.com/download/e/d/a/eda0e538-7773-4700...Bridging the Business –IT Communication Gap Requirements Visualization with Serena

Proprietary & Confidential — Copyright ©2007 Serena Software, Inc.

Jonas Lim

Regional Consultant (South East Asia)

Bridging the Business – IT Communication GapRequirements Visualization with Serena Composer

2 Proprietary & Confidential — Copyright ©2007 Serena Software, Inc.

Agenda

About Serena Software

The Value of Visualizing Requirements

Serena Composer & Microsoft VSTS

Q&A


Largest independent provider of Application Lifecycle Management Solutions for the Enterprise

26-year operating history

29 offices in 14 countries

800+ employees

Financially stable

Nine consecutive years of quarter-over-quarter operating profit

96 of the Fortune 100 use Serena Software

Privately held bySilver Lake Partners

FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07

About Serena Software

FY07 Revenue:

$267.8M

$300M

$250M

$200M

$150M

$100M

$0M

$50M


The Value of Visualizing Requirements


Getting Requirements Right: Why It Matters


Getting Requirements Right: Why It Matters


Did you know?

Organizations commit up to 40% of resources to rework

Up to 70% of rework is caused by bad requirements

85% of deployed applications do not meet expectations

Flawed requirements is leading cause of project failure

Over 50% of projects either finish late or over budget


Requirements at the Core of

Today’s Application Lifecycle Challenges

Growing demand for business applications

• Resulting in a bigger backlog and greater risks

Lack of clarity around the real application requirements

• Resulting in missed expectations and lower quality

Inability to execute application lifecycle with predictable

success

• Resulting in reduced business confidence and higher costs


The Consequences of Poor Requirements

Uncontrolled cost

Excessive risk

Poor quality


7 Entire contents © 2005 Forrester Research, Inc. All rights reserved.

Limitations of traditional solutions

• Requirements management (RM) tools:

» Describe “what” not “how” — requirements are not specifications

» Useful for managing and tracing requirements, not gathering them

• UML models:

» Too abstract for business users

» Can create a false sense of agreement

• Mockups — Visio/PPT:

» Can be high fidelity, but don’t allow users to interact

• Coded prototypes:

» Expensive and time-consuming to build

» Require high technical skills

» Risk preempting technology decisions


A New Approach:

Requirements Visualization and Prototyping

Business modeling and interactive prototyping

• Built by business analysts and enterprise architects

• Looks & behaves like the real thing

Integrated requirements collection and classification

• Drives requirements discovery and elicitation

• Associate models to requirements and vice versa

Conduct reviews and collect feedback through the prototype

• Peer-to-peer, email-based reviews

• Structured workflow review/approval cycles

Bridges the communication gap between business & IT


Serena Composer & Microsoft VSTS


Serena/Microsoft ALM Solution:

Enabling a Business-Driven Lifecycle

Inception

Idea/issue raised

Requirement analyzed

Scope defined

Project approved/funded

Definition

High-level design

Prototyping

Project planning

Detailed designs

Construction

Impact analysis

Task assignment

Code development

Unit testing

Verification

Test script development

Test automation

Metrics and reporting

Approval

Implementation

Release build

Deployment scheduled

Recovery preparation

Deployment

Audience:Business Analysts

Audience:Architects, Developers, Testers & PMs

Focus:Requirements visualization

Focus:Team development & collaboration


It’s visualization and prototyping software…

that allows business users to plan, model and prototype

applications…

enabling clear communication of application needs

between business and IT

What is Serena Composer?


Auto-generate requirements documents and specifications

Visualize business process flows

Simulate and prototype interactive applications

Design user interfaces and experiences

Link textual requirements to the visual model

Serena Composer


Business can describe the

application they really want

IT can understand fully the

requirements before coding begins

Users will believe in an application

they can see

How Composer Can Help…

Software

Ideas


Product DemonstrationSerena Composer & Microsoft VSTS























Why Serena Composer?

Sell more projects/secure executive

sponsorship

Meet customer’s business needs up

front

Obtain user acceptance prior to

development

Lower costs through less rework and

better project accuracy

Reduce development time & cost by

25-40%

Software

Ideas


Stage At Which Fault Occurred

Seven Stages 1 2 3 4 5 6 7

1. Proposal/contract 1.0 1.3 2.4 3.3 6.8 26 96

2. System requirements 1.0 1.8 2.4 5.1 19 72

3. Preliminary design 1.0 1.3 2.8 11 39

4. Detailed design 1.0 2.1 8.0 30

5. Unit test 1.0 3.8 14

6. System integration/test 1.0 3.7

7. Operation/usage 1.0

It requires 8.0 times as much effort to correct a problem in stage 6 as stage 4!

© Software Inspection by Gilb & Graham

Relative Cost of Fault Correction


Business

Visibility

Business /

IT Collaboration

Development

Optimization

Iterate up-front

Improve ROI

Meet Customer

Needs

Scope

Accurately

Eliminate

Guesswork

Set Clear

Expectations

Outsource

Effectively

Leverage IT

Assets

Reduce risk

Serena Composer – VSTS Value Proposition


Resources available from www.serena.com/resources.

• On-demand webinar: Two Powerful Elicitation Techniques with Dr.

Rick Hubbard

• Case study: Infinity Ebix

• Solution brief: Dimensions RM and Composer

• White Paper: Requirements Management The Proven Way to

Accelerate Development

Obtain more information on Serena products or bundled offers

• Contact your sales representative or authorized Serena partner

• Email [email protected]

• Serena Booth

Resources available to you:

http://www.serena.com/resources

mailto:[email protected]


Jonas Lim

Email: [email protected]

Thank You

Documents

Bridging the Business IT Communication Gapdownload.microsoft.com/download/e/d/a/eda0e538-7773-4700...Bridging the Business –IT Communication Gap Requirements Visualization with Serena