Internal Marketing in 2015 – Bridging the Communication Gap!

Employer

Employee

Internal Marketing – What is it?

Comprises of employees

Every marketing firm faces two markets…

Internal External

Comprises of customers

ULTIMATEGOAL

The firm should sell to both the markets in order to gain

maximum profits

Internal Marketing Team – What it involves?

Sales force Advertising Customer Service

Product Management Market Research Content

Internal Marketing – The Communication Gap!

The division between Employees & Management lacks clear-cut boundaries…

Employee Expectations

Company Perception Of Employee Expectations

This has resulted in

Seriouscommunication gap!

Internal Marketing Challenges

Internal Gap exists due to…

• Improper horizontal communication• Lack of employee education of moral standards• Less reciprocal loyalty between employer & employee• Lack of nurturing skills amongst employees• More contract & less full-time employment • Downsizing, rightsizing, M&A• Empowering staffs to further customer relationships• No work satisfaction • No work life flexibility

Unhappy & dissatisfied employees

Internal Marketing – The Communication Gap!

Internal Marketing is all about satisfied employees. It’s about …

Developing Motivating Retaining

Qualified employees

Boost employee satisfaction

Internal Marketing – The Communication Gap Aftermath!

Today’s internal marketing staff…

Internal Marketing Process – How to Bridge the Communication Gap!

By enabling the internal marketing promise that motivates employees to set and deliver the promise to customers…

Internal marketing process triangle

Internal Marketing – How To Bridge the Communication Gap!

This includes…• Freedom of expression, speech & action • Individually-tailored compensation

packages• Sense of being recognized• Employee care• Friendly relations• Personal & professional development• Promoting health & wellness• Flexible work options• Reward & recognition• Individually-tailored motivation gifts • Prizes for achievements • Trips & tours • Team building activities• Team lunch • Occasional celebrations within campus• Focus on quality, innovation & result-

oriented approach• One-on-one communication

Encouraged Nap Time

Encouraged Nap Time

Internal Marketing – Bridging the Communication Gap!

Boosting the internal employee happy meter…

Encouraged Nap Time

Employee happy-meter

ATTENTION ALL MARKETERS! MIND THE GAP!

Now you know…

Improving internal communication is the first step to make collaboration work.

Times have changed fast, but why are some of us trying to stay still the same?

Save your business before it is TOO late…