I’ll admit that last week I wanted to throw my laptop out the window. I was (silently ) screaming and cursing out Facebook after Zuckerberg announced his latest changes to the algorithm.

I’ll admit that I’m still pretty frustrated because I love Facebook. It has been the best source of revenue in both my businesses and to now find that pretty much no-one will see my content unless I can get people to interact more on my Livestrems has been like a stab in the heart!

I know from my stats (I’m a geek I analyse these) that a lot of my views happen after I’ve gone LIVE and actually my replay viewers are watching while I’m asleep! I’m in Australia with a global audience, a family and this is a secondary business! My times to GO LIVE don’t always fall within the realms of the northern hemisphere - I know that but now because my interaction is low straight out the gates, I may hit Facebook Zero?

OK - deep breath Dawn….. and calm. I still believe in you Facebook and more so I believe in you for local business. More on that in your social update below.

I want to shoutout all my “Boot Campers”, thank you so much for joining me LIVE and for watching the replays. If you missed out, you can click right here and start watching replay the videos straight away.

Lastly, Bridal Business School officially opens its doors on Friday 2nd February, so if you are ready to take your business to the next level you can find out more right here.

I’ve got 8 slots left for the “Mastermind with Me” upgrade program and once they are filled, I won’t open then up again for at least another 6 months, so get in while you can.

Have a great February everyone!

Don’t forget our hashtag! #bridalbizgoals

Editors Notes

DAWN ROSE

Contents

MONDAYS @ 9am AEST @bridalbusinessschool

29th Jan - 2nd February FREE BRANDING Bootcamp 2nd February - DOORS OPEN to Bridal Business School 5th February - Your Social Update PLUS Why Chose Bridal? 12th February - Bridal Gifts - What do you need? 19th February - 4 T’s Of Bridal 26th February - How to Price Your Wedding Trials

4. YOUR SOCIAL UPDATE

Find out what’s new and whats coming up in social media. PLUS what you can do to get ahead.

8. Bridal Business Boot Camp

Watch the replays, for free.

9. How to Attract Next Season’s Bride to Be

Find out the best way to book brides for next season.

15. How to Master the Art of Saying “NO”

No more hiding! Be seen and Be heard this year. Its time to show your brides how you can help them

18

12

17. Recommended For You

Latest training and events plus recommended reading and listening

Ok let’s start with INSTAGRAM because they just aren’t slowing down in 2018!

A few things rolling out and few things being tested. So lets dive in.

There is new feature, pretty much the same as Facebook and its inside the “direct” messaging part of IG and it shows an activity status of your followers. So just like FB it tells you who was active on the platform and how long ago. To be very clear, your  followers cannot see when you were most recently on Instagram. Only people you follow or have previously DM’d will see how many minutes or hours ago you were scrolling through your feed.

Unlike Facebook though, you can actually remove this if you want to.

Go Instagram's app settings (the gear icon) inside of your profile, and then toggle off the "Show Activity Status." 

When this is turned off, you won't be able to see the activity status of other accounts and likewise your followers won’t see your if you wish to turn it off.

The next thing that I spotted the last week of January is a notification at the top of my screen, where it tells me how many people have visited my profile in the last 7 days.

I own a business and personal IG and iI only see it on my business page, so I’m thinking that this is possibly just a IG for Business feature but if I hear differently, you’ll be the first the know! (see my screen shot above)

Next, (I told you they were showing no signs of slowing down, users can now decorate their in-app snaps with animated stickers (gifs).

The creations can then be shared to Instagram Stories or privately with friends via Instagram Direct.

Your Social Update

To find the stickers, look for the "GIF" option in the sticker menu. There, you can search for specific GIFs (e.g. "pizza") or search for the types of GIFs you want to use.

You can search for "emoji" to look for emoji-t h e m e d c r e a t i o n s , f o r e x a m p l e , o r "accessories" to find stickers to add to faces.

I’d love to see what you are doing with this, so use our hashtag #bridalbizgoals

Lastly IG are testing a “text only” stories feature called “type”. Meaning you don’t have to include an image, rather an plan or coloured background. CLICK HERE to check out this short video from TNW (The Next Web), to see what I mean.

SNAPCHAT users can now share Stories with people who aren’t on the app???

Snapchat have introduced a new sharing feature which you can use to send Official Stories, Our Stories and Search Stories to people who don’t use Snapchat.

Now personally I haven’t tested this yet, so I’d love to know if you have and what you think but basically when a non-snapchat user clicks on the story it will redirect them to play it on snapchat.com, with of course a prompt to download the Snapchat app.

If you share an Official Story (only available to a small number of users) with somebody who

isn’t on Snapchat, it will only be available to watch for 24 hours.

Alright let’s talk about FACEBOOK and the latest changes. In case you have been living under a rock somewhere, Mark Zuckerberg released a statement saying that basically he was on a mission to “clean up Facebook”.

Facebook and other platforms like twitter came under heavy scrutiny amongst the US presidential elections with regards to fake news stories and fake accounts that were allowed to go viral etc. You can google all this so I’m not going into it here but following on from Zuck’s “mission” he is making/has made some MAJOR CHANGES to the way we will see content on our Facebook newsfeed.

Let’s put this really simply, with my take on whats going on.

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Zuck wants time spent on Facebook to be active and not passive. Meaning he wants to see more people “talking” to each other on feeds and especially on LIVE videos.

The way FB’s algorithm will know whether or not to push content out into the newsfeed will be determined by interaction. So this is no more about how many likes you get or even how many shares, its more about the comments and engagement amongst your followers with you and each other.

Again, this is just another reason you should be creating regular, weekly, consistent content in the form of LIVE video.

Your Facebook followers should know when to tune in AND that you will have content for them on your business page timeline, should they miss an episode and need to watch the replay.

“Over the next three years the biggest trend in our products will be the growth of video”

Mark Zuckerberg, November 2017

Now, there is going to be more emphasis on family and friends posts but Facebook are still going to prioritise VIDEO first. PLUS if you use the “follow feature” and “see first” you’ll see all

your favourite business pages at the top of

your news feed.

FYI - I broadcast LIVE Mondays@ 9am AEST with tips & tricks to build a better bridal business over on my Facebook PAGE - come talk to me or feel free to leave me comments on the replay! (wink wink).

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WHAT TO POST FOR FEBRUARY

I’ve created a FREE Social Media calendar for you for FEBRUARY - DOWNLOAD IT RIGHT HERE!

Northern Hemisphere Hashtags: #winterwonderland #winterweddings #icicles #winterbride #snowflakes #weddingsinwinter #bridalbizgoals

Southern Hemisphere Hashtags #summerlovin2018 #summerheat #summerwedding #summerbride

#weddingsinsummer #feelinghothothot #bridalbizgoals

The Best Preparation For

Tomorrow Is Doing Your

Best Today.

Remember that New Year’s Resolution? Let’s do it together!

Find the “right” brides Turbo-Charge your inquiries Create an unstoppable brand Make more money

GOALS 2018

Its Free

BUILD AN UNSTOPPABLE BUSINESS IN 2018

5 Day ONLINE Video Training (the best kind of boot camp)

CLICK HERE TO JOIN - ITS FREE

THE ALL NEW BRIDAL BUSINESS BOOT CAMP IS A 5 DAY ONLINE BUSINESS ACCELERATOR DESIGNED TO GET AMBITIOUS BRIDE-HUNGRY BADASS WOMEN LIKE YOU, THE KICKASS BRIDAL ATTRACTION RESULTS YOU DESIRE Don’t Miss Out!

https://

HOW TO ATTRACT NEXT SEASON’S BRIDE TO BE

Wouldn’t it be nice if we could attract next year/season’s Bride-to-be?

As Bridal Stylists, we tend to work quite far in advance, some of us 6 months out from a Bride’s wedding, some of us take bookings 12 to 18 months in advance but what happens when a Bride shows an interest in us but we aren’t ready to release our available dates yet?

• What if she is not ready to commit to us? • Do we let her go? • Hope she comes back? • Hope she doesn’t forget us?

What if there was a way to attract these brides and keep them engaged with us so that when we (or they) are ready, we are the first person they think of for their wedding hair and makeup?

Well, there is……..

What you need to do is capture your brides’ name and email by offering them something of value in exchange and then use that email list to communicate  with your brides over a period of time.

Let me break this down a bit more for you.

Firstly, wherever a bride can communicate with you, there should be a place for them to provide you with their name and email address.  This being on Social Media or your Website.   The old school way of capturing email addresses was to get your clients to “sign-up or subscribe” for a newsletter.   The problem with “subscribe to my list” requests are that Brides don’t see any value in them.

Why would they subscribe to your list or sign up for your newsletter?  Whats in it for them?

Our inboxes a full these days, so to sign up for “another” newsletter is just unappealing.

Even if they aren

’t

ready to book

yet

So what CAN we do?

Well, we create something of value to give our brides in exchange for their name and email.  

We call this a Lead Magnet.

“The goal of the  Lead Magnet  is to maximise the number of targeted leads you are getting for an offer. It’s the first step in my Customer Value Optimisation process – Digital Marketer”

So how do we decide what to give away?

Generally a checklist, template, list, video or ebook are the most popular solutions.

Some stylists like to give away free products or discounted services but I find that those things alone, don’t really work.  When it comes to your bride, if you know them as well as you should, what sort of things would appeal to them? What could they benefit from, that you could provide them with?  If you haven’t taken the  free quiz  to find out the type of Bride you attract, click here.

The least complicated, easily digestible content wins out almost every time so when designing something to give away for free, keep this in mind.  

What can they get that they can use, or put into practice straight away.

Here are some examples of Lead Magnets:

• A checklist of “Everything a Bride Needs on Wedding Day”

• A video that explains “The Features & Benefits of Your Mineral Makeup”

• A List of “The Best Wedding Vendors” in your area (and the discounts a Bride gets if they book you and these vendors).

• A Quiz or questionnaire to help her decide on her look

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Lead Magnet(Its real - click it to download)

YOUR SOCIAL MEDIA

PLANNER

None of these Lead Magnet ideas are hard to put together, they benefit your brides and show them that you understand their needs and that YOU are the person who can help them. So if you can exchange a Lead Magnet for a bride’s name and email, you have the opportunity to then keep in contact with them. The more you keep in contact, the more you stay in the forefront of their mind.  Who do they call when they are ready to book? YOU of course!

Inside Bridal Business School, my signature training program “Become a Bride Magnet”, takes you through the design and execution of your very first lead magnet, as well as showing you how to then follow up with brides afterwards but in an automated fashion. This

means that we set it up once and every thing gets followed up without you having to physically type an email after every enquiry. (Business automation at its best!). If you want extra help and resources CLICK HERE and check out Bridal Business School

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BRIDAL BUSINES

S SCHOOL

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STEP BY STEP ONLINE TRAINING AND SUPPORT. A CLEAR PATH TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. ACCESS TO A COMMUNITY OF LIKE-MINDED

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WELCOME TO…..

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Never Give Up On What You

Really Want To Do. The Person

With Big Dreams Is More

Powerful Than The One With

All The Facts

Ever had that bride who books you for their wedding and then asks you;

“how much for you to just do my eyes?” Or

“The Bridesmaids just want curls - how much to just curl their hair?”

Then they show you an image of a glamorous red-carpet wave!

Now put your hand-up if you’ve given in and discounted and gone ahead and done it. - my hands up! Yup I’ll admit it.

This is what is know as emotional discounting. In fact it was probably one of my biggest weaknesses.

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IS THIS BRIDE FOR REAL? DID SHE REALLY ASK THAT?How to Master The Art of Saying “NO”

I’d allow the bride to make me feel bad that I was charging for an up do, when all she wanted was curls or that I was charging for a full face of makeup and she only wanted me to do her eyes! (Yeah, there’s more of you putting your hand up I know!)

Something reminded me today that at some point in time, you are going to meet a bride, who seems like they might be your ideal bride but that you can just sense, is going to be trouble.

The problem is you are going to go through that mind struggle where you are thinking, “a wedding is a wedding and I need the money, I can’t say no”

Like I said, I’ve sooo been there and I totally get it but I’ve learned the hard way that when you start accepting brides on their terms. Disaster can strike. I mean, you could do the most amazing eyes and the minute she puts on that foundation and looks like an Oomph Loompa - you’re doomed, your business is doomed and to be perfectly honest, won’t matter if its the foundation, if she thinks she looks terrible - it will be the “eyes aren’t right”. She’s got to blame someone, its not her, she’s the bride. Its her foundation, it doesn’t normally look like this.

So there are 2 things I want to point out here. Firstly, you do need some kind of quality control. Qualifying your brides before they even inquire is

essential and secondly for those who slip through the cracks, you’ve got to learn to say “NO”.

Even when you are just s t a r t i n g o u t , i t ’ s i m p o r t a n t t o b e selective with your brides. If you joined me on Bridal Business Bootcamp, I’m sure you’re nodding your h e a d r i g h t n o w

because you get what I’m saying right? We talked all about our dream brides and creating a profile for them and if there is just something that is bothering you and they are not exactly fitting in with your ideals, it generally means it’s not right.

Go with your gut!

Here are several (totally valid) reasons why you might need to turn a prospective bride away:

1. They want something that you cannot/will not provide.

- They want you to assign 1 artist to each of her 8 bridesmaids

- They want a trial before they will commit to signing the contract

- They don’t want a trial??

I think you will realise if you sense something is not quite right pretty early on, by the questions

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that they are asking. Here’s what I would suggest – Stick to your guns! Stick to your policies and procedures/terms and conditions. The most important thing that you can do is stay consistent with all your brides and don’t allow ANYONE to change your principals, especially not for money!

2. They can’t afford you - They want a cheaper price for eyes only or just

curls - They want a cheaper price because they are in a

group

I’m a big believer of having your prices on your website so they are clear for all your potential clients. This is where the filter comes in. If you display your prices, you automatically create a filter. Those brides who can’t afford you, won’t even bother to apply.

There are just some brides that will be a little cheeky and try it on (no harm in asking). All you can do is have a game plan together in your mind, to be able to handle this situation should it occur and Master the Art of Saying NO. Do not allow your brides to guilt-trip you - your price is your price. If they don’t like it, they can go elsewhere!

3. You just don’t gel!

If you are uncomfortable or you just ain’t clicking, again this could be a recipe for disaster. Don’t force your situation it’s really not worth the hassle. If you feel at any point that you just can’t get on the same page with a bride, especially at her trial. Walk away. Refund her deposit, less her trial monies and move on. And the reason why I say to refund her deposit in this instance (even if you say they are non-refundable). Its not worth the verbal or social media bashing that could come with it.

You are best to appease the bride in the nicest way you can and cut your losses. Otherwise it could cost you more in the long run.

Now all three of these reasons are based on “feelings” right? So it’s hard to know from an email or phone call that they are going to be the “right” or “ideal” bride for you. This is why I’m a huge advocate for in-person consultations. Getting a feel for the bride face to face will be a huge indicator as to whether or not, you are a good fit and if she really is your dream bride/target market.

My final thoughts:

I always think its a great idea to have a list of expectations. As I mentioned before something like a “policies and procedures” or “terms and conditions document”. Inside, you need to state what your bride can expect from you and what you expect from your bride. Think this through carefully and write it respectfully.

It’s not a list of demands, it’s an exchange of beliefs.

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PODCASTS

BOOKS/EBOOKS

If you haven’t already, grab yourself a copy of Michelle Dube’s book “The Business Of Being A Makeup Artist”. A great book, so many helpful tips and tricks for being successful in this industry. I highly recommend it.

Use code: bridalbusinessschool for your $5 discount

TRAINING EDUCATION

EVENTS

CLICK HERE FOR DEBRA

CLICK HERE FOR MARTHA

DIRECT CALL FOR NADINE

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LOOKING FOR REAL HELP WITH YOUR BUSINESS IN 2018?

STEP BY STEP ONLINE TRAINING AND SUPPORT. A CLEAR PATH TO TAKE YOUR BUSINESS TO THE NEXT LEVEL. ACCESS TO A COMMUNITY OF LIKE-MINDED

BRIDAL BIZ BOSSES, EVENTS, TEMPLATES, TOOLS AND SO MUCH MORE.

WELCOME TO…..

Monthly Masterclasses

Guest Speakers

Video Training

Resources, templates,

tools

Expert Support & Guidance

#bridalbizgoals

OPENS FRIDAY 2ND FEB ONLINE - TRAINING

LEARN MORE HERE