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8/8/2019 Brazils -teacher- presentation
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BrazilPartial Project
Team:Eduardo Toscano
Huitzi MarinIvan Villaseor
Jorge Valdes
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Protocol
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G reetings are very effusive: withhandshakes for the first encounters,then embraces, when a friendship hasbeen established
Women kiss each other on alternatingcheeks
If they are married twiceIf single three times. The third kiss
means: good luck for finding ahusband.
Shaking hands with everyone present in agroup when arriving and departing is apolite thing to do
What Brazilians value most in personalcontacts is be spontaneous.Persons greet each other with expressions
like Oi, tudo bem? or Ol, comovai? , when leaving they frequently usethe word Tchau .
Common forms of greetings
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Types of address , use of titles
Titles like Doctor or Professor ,are used to address businesscontacts, or the term Senhor (mister) or Senhora (Mrs.) isused to precede the surname.
People sometimes introducethemselves using their titlesand their first names
F irst Name or Title?
Brazilians are informal so firstnames are frequently used.
In formal situations or forsuperiors, use titles like Mr.and Mrs. followed by theirsurnames.
In informal situations personsalways use their first name.
Doctors and lawyers are alwayscalled Doctor.
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G estures andnon verbalcommunication
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very common thing between men of Brazil is to greet each other, by shaking handshowever they do not maintain eye contact. In Brazil there is an unwritten rule thatimplies the age and status so that means that the younger or less powerful person
will look away.It is important that you shake hands with everyone in a small group . Women on theother hand will kiss each other on both cheeks. Women also kiss when they are aboutto leave. When speaking, Brazilians stand very close to each other. If by accident theybrush or bump each other, they do not have to apologize. They are use to have a lot of physical contact when speaking with each other. If one person backs away, it will hurt
the other person s feelings.
G estures and non verbal communication
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Thumbs up gesture in Brazil means good or positive .If a Brazilian wants to express conformity , they pinch their earlobe between their
thumb and forefinger .Sometimes nonverbal communication is completely different in other countries. Forexample the O.K. in the American culture it only means that everything is doingfine. In Brazil however , this is interpreted as a very obscene gesture. It is equivalentto giving the middle finger in America.
G estures and non verbal communication
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There is another obscene hand gesture that is called the corna which popularlymeans your wife is cheating on you . It is frequently used in Brazil and is normallywhen disagreeing in a soccer match. One gesture that is also used is one toaggressively say screw you. It basically consists of making a fist with one hand andslapping it on top of the other hand once or twice. It is used commonly aroundBrazilian friends but it would not be appropriate to use at any other occasion. Theseare some of the body lenguage we should avoid when visiting and doing business inBrazil.
G estures and non verbal communication
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There is no need to give a gift in a first meeting . On theother hand, you are able to invite the other person tohave lunch or dinner and take advantage of thisopportunity to get to know more about the person'stastes and life.
Do not give anything that is too expensive and is clearlynoticeable . Your good intentions will only causeembarrassment or may be misinterpreted as a bribe.
Not suitable gifts
Practical gifts (wallets, key chains, ties, sunglasses, jewelry, and perfume)Items in black or purple: death
G ood G ifts
Candy, a fine wine, champagne, or scotchElectronic gadgets
CD sLittle toys and sports team T-shirts.
G ift givingpractices
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N ot suitable gifts
1 . Do not buy practical gifts , since they may beperceived as too personal. For example, do not giveitems such as wallets, key chains, ties, sunglasses,
jewelry, and perfume.2. Try hard not to give away any items in black or
purple , since these are the colors of death . Also,handkerchiefs are often associated with funerals.
3. One thing that can be interpreted as the closure of a close relation are gifts such as knives, scissors, orletter openers .
G ift givingpractices
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G ood G ifts
1 . If you are invited to a family meeting bring candy, afine wine, champagne, or scotch.
2. G ifts like electronic gadgets are a good option.Things like scientific calculators, electronic addressbooks and day-timers, pocket CD players, andpocket radios.
3. CDs of popular U.S. artists become an excellentpresent.
4. Cameras that are not expensive and name-brandpens are also good choices.
5. Small gifts for children is a considerable matterwhen you want to leave a good impression. G oodchoices can include little toys and sports team T-shirts .
G ift givingpractices
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Business entertaining
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Business entertaining
Prestigious restaurantsDo not talk about businessduring the meal
First-class hotelsPartiesDinners
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Business entertaining
Search for a prestigious restaurant, so that youcan have even breakfast, meal or dinner withyour client.Do not try to talk about business during the
meal, just participate in the conversation andwait until the coffee is served to talk aboutbusiness.I f your client stays at a first-class hotel, try to
entertain there, if the hotel has a goodrestaurant.
If they invite you to a party, arriveat least fifteen minutes late.Brazilian dinners take place anytime from 7:00 to 1 0:00 pm, andcan easily continue until 2:00 am,if it is a dinner party.
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Appropriate dress
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Appropriate dress
Try to use clothing made of natural fibers,because as we know Brazil is a tropicalcountry, and those clothes are cooler andmore comfortable.
Is important to know that a three-piece suit carryan executive connotation, and a regular, or two-piece suit is associated with office workers.Try to avoid wearing yellow and green clothes,
because those are the colors of the Brazilian flag.Women should dress conservative, and they
should make sure that their nails are manicuredIn brazil only young people wears jeans, son menshould wear slacks and long sleeved shirts forcasual attire.
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G ender roles
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Role of women
No role that women are expectedto conform
Most men believed in machistavalues
Women are obtaining higherlevels of education than men
G ender roles have been shapedby Catholic Church and otherelements of a patriarchalsociety
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Appropiate
conversation topics
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Appropriate conversation topics
Open to discussion of most subjectsHome and family are very personal
subjectsCarnival is an appropriate topic but they
are kind of tired of it
Not get right to the pointLove soccer is a perfect topic to break
the iceAvoid discussions of politicsAvoid Argentina, Brazil s Nemesis90% of Brazilians are catholic, good topic
but not get so deeplyBrazil have beautiful women so that will
be a good topic to talk about
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Other cul tu ral values
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Other cultural valuesBrazilians like sports very much, specially soccer and capoeira, the Brazilian martial artThey love to play sports and dance. Samba is a distinctively Brazilian style of musicThey really valorize exercising and being healthy, here are some examples:
Cesar Cielo Kak Ambrossio
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References
Terri Morrison, Wayne A. Conaway, G eorge A. Borden.; Hans Koehler. ( 1 994). K iss, Bow or Shake Hands. How todo business in sixty countries. Holbrook, Mass. : B. Adams.
Roger E. Axtell, ( 1 993). Do s and Taboos around the World. New York. Parker Pen Company.
Oliveira, Louana (July 29 2004). WI. Retrieved August 22, 2009, from world global gifts Web site:http://www.1worldglobalgifts.com/brazilgiftgivingetiquette.htm
Thomson, Sheila (August 7 2009). MB. Retrieved August 22, 2009, from Brazilian Culture Web site:http://www.maria-brazil.org/brazilian_body_language.htm
Retrieved August 22, 2009, Web site: http://www.lotsofessays.com/viewpaper/ 16 91 287.html
Retrieved August 27, 2009, Web site: http://www.executiveplanet.comRetrieved August 27, 2009, Web site: http://www.internationalpropertyworld.com/brazil-
guide/brazilian_traditions.htm