BrandsVietnam.com - Marketing @ Client

7/28/2019 BrandsVietnam.com - Marketing @ Client

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Marketing @ Client


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Ai !ang ni?

Nguy!n H"u Ngh#

!H Kinh t", K27, 2001-2005

Sng l"p BrandsVietnam.com (2012)

Nguyn Tr#$ng nhn hng Nivea (2011)

Nguyn Tr#$ng nhn hng X-Men (2008)


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Agency

Client


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! Lm Marketing @ Client l lm g?

! Lm Marketing @ Client v#i nh$ng ai?

! Lm Marketing @ Client %i h&i nh$ng g?


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Quan ni!m


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! Lm Marketing l lm qu'ng co, ch(y TVC, t)ch*c s+ki,n, PR, PG, digital, etc.

! !-.c xi ti

/n nhi

/u nh

0t trong cng ty, lmvi,c v#i nh$ng agency danh ti"ng %1ch(y

nh$ng ch-2ng trnh honh trng.

! Ch3c4n bi"t v/Philip Kotler, 4P, 5C, %5nh v5,qu'ng co, digital, etc.


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Ch"a #ng.


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Hi$u #ng


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1. Lm g?


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Nhi,m v6c7a Marketing @ Client l lm sao %1

ngy cng nhi/u ng-8i tiu dngbi!t%"n vtrung thnhv#i nhn hi,u c7a chng ta, theo %muavs"d#ngnhi/u h2n.


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Marketing 101

Cng c$6P c%a Unilever

S&c kh'e Th()ng hi*u / Hnh trnh c%a NTD


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Marketing 101

Ng'(i tiu dng Th'6ng hi0u6P


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Marketing 101


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Promotion - Proposition

! Qu)ng co sng t7o

! L/a ch4n knh truy8n

thng hi0u qu)

! Kch ho7t th'6ng hi0u(PR, Event, Sampling,

Sponsorship)

! Khuy5n mi

! Digital Marketing


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Product - Price - Pack

! Hi%u ng#&i tiu dng

! Phn khc nhu c'u

! S(th"t ng'm hi%u

! Sng t)o s*n ph+m

! Chi,n l#-c !.nh v.


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Place

! H/th0ng Phn ph0i

! Ti,p th.th#1ng m)i(bao ph2, tr#ng by,ch#1ng trnh dnh choknh phn ph0i)

! Bn hng


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3o l#&ng1. Brand Sales (doanh s9bn)

2. Brand Share(th5ph4n)

3. Brand Profit & Loss(l.i nhu:n)

4. Brand Equity(ti s'n th-2ng hi,u)

5. Brand Innovation Growth(t;ng tr-


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2. Lm v0i ai?


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Gi9ng nh-m>t

b>phim hay

xy d+ng th-2nghi,u c4n s+%ng

gp c7a t0t c'm?i

ng-8i trong v ngoicng ty

trong % Marketing l

ng-8i %(o di@n chnh

lnh %(o, li ko,truy/n c'm h*ng.


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Trong


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Operation Services Administration

Commercial


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! Sales: hu,n luy0n, thc #*y v h9tr2bn hng, theo di doanh s!#:k&p th(ihnh #$ng.

! Trade: theo di, #ng gp vo ch'6ng trnh h9tr2ph;hng, tr'ng by, chi5tkh,u v xy d/ng quan h0v


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Ngoi


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Win-WinKhng ai xy d/ng th'6ng hi0u m$t mnh.

Marketing

Client

Internal Team

Agency


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3. Yu c1u g?


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Th4ng ti,n

! Marketing Assistant / Admin

! Marketing Executive

! Assistant Brand Manager! Brand Manager

! Group Brand Manager

! Marketing Manager / Category Head / Business Unit Leader

! Marketing Director / Business Unit Director

! Vice President / Chief Marketing OBcer (CMO)


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Trch nhi/m

! Theo di v bo co

! Th/c thi v Gim st

! L%p k5ho7ch v Qu)n l@

! 1&nh h'


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Vice President - Marketing

Chief Marketing Officer10+

Marketing Director

Business Unit Director9+

Marketing Manager

Category Head

Business Unit Leader

7+

Group Brand Manager

Group Product Manager5+

Brand Manager

Product Manager3+

Assistant Brand Manager 2+

Marketing Executive

Brand Specialist1+

Marketing Assistant

Marketing Admin0-2

Th!ng ti"nKinh

nghi#mTheo di &

Bo co

Tri$n khai& Gim st

L%p k"ho&ch &Qu'n l(

)*nhh+,ng

nhn hng

)*nhh+,ng

ngnh hng

)*nhh+,ngcng ty

!


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! Khng ng5ng h6c h7i

! Suy ngh8chi,n l#-c

! M$r9ng t'm nhn

! 3:c nhn tm

! 3am m

T!ch,t & K>n3ng

#:thnh cng! Marketing

! Ti,ng Anh

! Thuy,t trnh

! Giao ti,p

! Lnh !)o


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%c k&t


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! Marketing @ Client l qu trnh xy d+ng

th-2ng hi,u trong tm tr ng-8i tiu dng %1h?bi"t %"n, trung thnh, mua v sAd6ngnhi/u h2n.

! Marketing @ Client li ko, dBn dCt, truy/nc'm h*ng cho m?i ng-8i - phng ban vagencies - h-#ng %"n m6c tiu chung.

! Marketing @ Client l cng vi,c thAthch, %ih&i cao nh-ng th v5v %-.c t-


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Stay hungry.

Stay foolish.


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C'm(n.Chc cc b7n thnh cng!ThCc mCc? G-i cho [email protected].
mailto:[email protected]:[email protected]

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BrandsVietnam.com - Marketing @ Client