.! Harris County ~ Department of _, .,.~ Education

Marketing & Client EngagementBoard Presentation June 16, 2021

SEE THE IMPACT

Who We Are

Marketing and Client Engagement Team Stephanie De Los Santos Director

Janet Wachs Assistant Director

Teresa Juarez Coordinator

Hugo Jimenez Coordinator

Victoria Cortinas Administrative Assistant

Division Goals

Create, implement and monitor all marketing efforts for HCDE’stwo enterprise divisions and revenue-generating divisions: Choice Partners (CP) Records Management (RM) Center for Safe and Secure

Schools (CSSS) Teaching and Learning

Center (TLC) Educator Certification and

Advancement (ECA) Provide support to the overall

marketing efforts of HCDE

What We Do

Services Provided: Trade Shows / Conferences Branding / Image packaging Advertising Social Media (LinkedIn, YouTube,

Twitter, Facebook) Event planning / Presentations Analytics (eblasts / social media) Promotional items

Maintain database for CP and RM membership / contact lists

Collaboration with COMMs to provide divisions with marketing collateral and content: • Flyers / Graphics • Videos • Media relations • Social media • Website

CLEANUP PANEL DISCUSSION WITH CP AND BUCKEYE INTERNATIONAL

Key Highlights

Launched virtual member trainings and vendor orientations for CP Launched first webinar and first panel discussion for CP

Key Highlights

Launched Take Care Tuesday podcast for CSSS Working on launch of Choice Chat for CP

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It's .h.m•. which muns many of you d tab I much-nffded summer'IJU:ion This school yur has been likt r othing we

J.vt! ever Htn before, and ye:. Viti pers1s:td ,nd shed strong Jyiu ttoa t amoffM"\IIOHylHANKYOUto .cluc.a10fl tor I )Ob w.il do'l-e1

Al U'e dHC:ot for the Cen:er for Safe , R.d SKure Schoolw.:h Hams County OtpJIM'ltnt of Educat10n, my nurrber one goal tin ye1r v,n to suppon u many educuon in our oounty d11tncts .u possible mi: fru 01 low-cost tr1 g. and v,e have aceomplished just that

A 31G thai.k you to lht staff 11 The CMi:ti ,'lho wotbd a: tm u uound tf'e d od:: to ensure wt supported ill of our ents' r eeds

et,- nnu• to stay tuned :o our up«,ming workshops !or school ufett IHders and Khool d11:nct personn.l. We havt some axc.~ng wotkt ops a.nd cohorts b.unchmg in J i.ne and Ju"t So hive a rutf"" a-id u •e summer

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Safety Tip of the Month Th• Center f« Safe and Secure Schoots continues to offer courses thrt1u-gh Mer.ta! HH FntAJd ( M.HFA)th.llequip ed:Jc.a:ors and thecommunity ltl he! g othetsdJ g mental he1lthch1.:.,enges

Ac.co<dJ,g :o the a:ionaJCou .. .cilfor Mt ital W.Ubt: g , Th MHFAActJOn Plan. wtuch kldH five steps a.nd ca,, be und in any order. aids P<Ovdng suppon :o someone

who may be expenencang a d1s:ressed s..tua:io

Family-Owned Food service Equipment Supplier and Fabricator

If you are responsible for procuring food equipment and small wares such as, pots and paM, lable top items and food preparation utensils, it would be greal lo be able lo find it all under one roof. You can do that with Budget Restaurant Supply. They are a fanily.ovmed, fulwefvioe food servk:e and suppt,/ company. They started in 1982, in Houston, Texas. Their large showroom with more than 50,000 square feel sleek$ 75,000 products riciuding COVID-19 personal protection equipment supplieo.

The company is able to offer catalog equipment by representing the top tiers of manufacturers in the food service industry includU'lg , but not linited lo, Hobart. Vulcan, True, Manitowoc and Cantlro Rubbennakt. These manufacturers are consistently voted •Best In aass• by food service conslAtants and end usetS.

3udget Restaurant Supply has an in-house custom Rainless steel fabrication shop that builds to NSF {National Sanitation Foundation) standards. They recently inslaled a :ustom stainless steel counter for a snack bar at Westfield -tigh ~ for Spring ISO in Texas. Having worked with the 1istrict in the past, they moved quicldy when caled to meet he need for a custom piece. From start to finish, the pro;ect Nas completed during a two week break in the school's ;chedule. Davxt Chan, Budget Restaurant Supply >resident, said, • .. . with our trusted business partners and earn of experts on staff, we can do any type of pro;ect big or unal."

Key Highlights

Launched quarterly newsletter (The Records Keeper) for RM Streamlined process for sending out newsletters for CP and CSSS

Marketing/Communications Timel ine for [ECA Teacher & Principal Prep Program ]

Eblasts

Status

'" '" '" '" '" 2020-2021 School Safety & Security News

Publication Schedule

April7

AprilS April12,15 Aprill!J.23 April25,30 M1y3.-<I M-,S

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j RECORDS MANAGEMENT

Strategic Marketing Plan

VlSK)H: Ari ndlJStry le8der n records management otfemg clepenclabfe, efficient. quality 9etVice that is ~vely priced.

MISSIO N: Topror.;derecad1nltionllosehooldilUictl, countiel, ~•. ~and ofler9(l'lefM'lental entities.

OVERALL GOAL: To grow dient base insiOe and ot.uide Hanis Ccutty, increase IW8f'ene511 of~ format scannef'M!h new and currenlcientsand expend useofolher RM lefViceswith anent dienta.

OBJECTIVES:

Ccnii.ldarnualinvencoryauditsofdatalOenawerecordlretendon~ Industry leader IStqed: Mitter Expert n ~cad, , retention and ~ce Providefnl-ratecusttmeraervice2,4/1, highqualitydiiJjtalservicesandlo',,,--oost reccrdsdispmilion lnc:rene prock.ld usage n CU'Tent dients Growtt.lllOmerbaseoutaideofH#rilCOU'ltY MaNW}e~fleetlomeetincreaaedaJStor'nef"demlVlol

TARGET AUDIENCES:

New H#ril Cou,ty dents expanding into univenitiel, mooic:ipalitie:I and c:hartef •---New dents outside Hanis c«ny that ase penmentlll erdiel or nol.for• ,.., .. _

Existing clents

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Key Highlights

Streamlined processes for efficiency (Publication Schedules, Marketing Timelines, Strategic Marketing Plans, Advertising Schedules)

For the month of May, the focus is mental health awareness. The olloWing is a sample of hat you can look forward to on this mon h's The Link_

• Using Creativity o Address Youth Mental Health Awareness • Preventing Trauma and Youth Suicide During COVlD-19 and

Beyond • Resources for Mental Health and COVID-19 • Team ember Spo light • #ThelinkReads • And more

Visit 1he Link

Key Highlights

Streamlined process forEducation & Enrichment (E&E) Blog, The Link

Overall: 180+ eblasts sent out 40+ marketing campaigns

Looking Forward

More advertising Increase visibility of HCDE

and divisions at the national level through: More conferences More presentations

Incorporate instructional (how-to) videos and morewebinars Provide more training for

trade shows, podcasts andvirtual presentations