Branding Commoditie

8/14/2019 Branding Commoditie

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A PRESENTATION

ON

BRANDING By:- Nikhil Joshi

Oshal LaddhaSamuel Kant

Shrikant Birajdar



SUPREME WHEAT



MARKET FOR SUPREMEBRAND WHEAT

• Wheat is one of the staple food used mostcommonly in India.

§ India consumes around 70-72 million tonsof wheat a year. Most domestic wheatconsumption is in the form of homemadechapatis or rotis using custom milled atta,although usage of branded packaged atta

marketed by large companies, isincreasing in cities.

• Presently the consumption of branded atta



COMPARISON BETWEEN SUPREMEBRAND AND OTHERS

A) COLOUR AND SOUND



B) ORGANICALLY GROWN

Supreme grain is never hybridized with any

modern wheat varieties.

Natural fertilizer like "green manure" (legumesthat take nitrogen from the air and put them intothe soil) is used rather than commercial - naturalgas manufactured –nitrogen fertilizer.



C ) NUTRITIONAL VALUE

SUPREME grain is higher in

protein than ordinary wheatand has more essential lipidsand amino acids than anyother ordinary wheat.

The content of GLUTEN inSUPREME Grain is also morethan ordinary wheat.



NUTRITIONAL VALUES







D) NON-GMO

• SUPREME grain doesn’t alter its geneticmakeup artificially so it is always free of genetically modified organisms (GMOs also

called genetically engineered, GE).

• Improving the grain through “natural” plantbreeding techniques is not done .

• SUPREME grain goes naturally toconsumers as nature intended it.



KEY SERVICE CRITERIA

A) AVAILIBILITY

Available at supermarkets or health

food stores.

Available at all small kirana merchants

at District as well as town levels.



B) CONVERSION INTO

• SUPREME also provides facility toconsumers to

convert the wheat into flour at the

time of purchase by installing grindingmachines at the Super markets, SmallKirana merchants etc.

We have a contract with theSupermarkets and the Kirana Merchantsunder which they grind the SUPREME



SUPREME GRINDING





KEY PURCHASE





SUPREME FARMING

• SUPREME has Farming activities inthe major wheat producing states of India like Uttar Pradesh, Punjab,

Haryana, Madhya Pradesh, Rajasthanand Bihar. Which together accountfor around 93% of total production.

• We have also contracts with farmersin these states for producing wheatas per our specifications.



KEY ADVERTISING

SUPREME Wheat is sweet, cool, cures

excessive humor(Fluids) of wind and bile inthe body, rich in proteins, causes

phlegm(calmness), increases virility, gives

strength, is very nutritious and makes the

complexion of the body fair.



ADVERTISING CAMPAIGN

• For Advertising of SUPREME Wheatbrand we would feature The FamousFamily from the Bollywood Movie

“TAARE ZAMEEN PAR”

i.e The Son- Master Darsheel ,

The Mother-

The Father-

The Teacher- AAMIR KHAN



PRICING

• The estimated average total marketing cost of wheat is to be of the order of Rs. 266 per quintal,and in this transport has the largest share of 40percent, commission and taxes make up 25

percent, and wastage another 15 percent.

• When compared to the consumer-SUPREME farmprice spread, the marketing costs account for 74

percent of the spread, leaving 26 percent formargins .

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Branding Commoditie