Brand Sales PitchLEGO® wearIn LEGO® wear you find a complete clothes concept – with everything

from top to toe. We design everything from underwear to outerwear,

from trousers to t-shirts – and everything in between.

LEGO® wear is clothes for boys and girls. We have a unique design

platform, because we combine trends with the fun and educational

elements from the LEGO universe. Therefore, we swim in our own

Blue Ocean, rather than in another ocean where it is pretty crow-

ded.

We believe that children develop through playing. Therefore, children

dressed in our clothes can easily play and move around. We talk to

children to learn how they want things, this is why we know what

bothers them in their clothes when they play. We wish to provide

children with freedom of movement. In LEGO® wear you will not find

tight trousers or irritating seams. We have a good eye for the details

and we focus on safety; allowing the children to play without any

risks. Strings are not found in our clothes. We make fun, functional

and comfortable children’s clothes of the best quality.

Our clothes match the ability of children at different age levels; we

think about what little fingers can do, allowing the children to be suc-

cessful when they dress and undress. We use hook buttons rather

than ordinary buttons, and elastic waistbands rather than zippers.

Just like LEGO, LEGO® wear is synonymous with quality. LEGO® wear

is such high quality that the clothes will last wash after wash, and

often the clothes are passed on to younger siblings.

Every year we design and produce hundreds of LEGO® wear styles, in

6 different collections with 8 annual delivery shots.

Parents can easily rely on their children playing safely in LEGO® wear.

And the retailers can just as easily feel good about selling our pro-

ducts, not least because we have the lowest return rate within our

segment.

GO PLAY!

FUNCTIONMade to fit