MAJOR ASSIGNMENT

SALES PITCH

Jana | Michaela | Thaís

Chocolate Pizza

Needs of buyer

USP

The product features

Loyalty program

Special promotions and offers

After-sales service

OVERVIEW

Needs of buyer

Innovation

Something Sweet,Different and Special New options on

the menu of the city

Good variety on the choices of menu

Cheap andreasonable price

Product Features

The chocolate pizza is made by the classic pizza dough with cheese on it and delicious chocolate on top of that.

Delicious

Variety

Milk/Dark chocolate

Unique Selling Proposition

Offer sweet pizza NEW in Canada

After Sales

Survey to understand how the canadian customer like sweet pizza

How we can improve our product

Loyalty Program

Point System

5 cardboard coupons

for a FREE PIZZA

Rewarding program

Send special offers just for our members

Benefit: create a database with our loyal customers. So we understand them better and we create a more accuratecommunication for them

Register: email/name/telephone

Birthday: give free upgrade for the pizza. (Pay small size, get a bigger size)

Special offer and promotion

Each day oft the week another pizza on discount

On Tuesday: buy 1 savoury get1 medium chocolate pizza free

BUY 1 GET 1 FREE

Any questions?