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Brand
Managementfor a MarketingForum
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Marketing Forums in NMIMS
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MPSTMEs Marketing Cell
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Laddering
Wide range of Interactions & activities
Boost social and more importantly
professional network while keeping in syncwith the trends of the
day
Makes one feel part of a group perceived tobe either
experts/opinion leaders inconcerned domain
Social Acceptance/ Power equation
Consequences
Attributes
Values
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Laddering
Wide range of Interactions & activities
Opportunity to gain exposure andinternship opportunities
Use as valuable experience and aid in CVbuilding
Self satisfaction, Feeling of achievement
Consequences
Attributes
Values
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Key Brand Associations
Connections oriented
Active
Competent
Trendy/In sync with times
Excitement/ Fun
Prestige
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Mission and Vision Statements
Mission
To captivate budding marketers by establishing a platform that,
throughinformation, relationships and holdings will help develop
their capabilities andadvance their proficiency.
Vision Our vision serves as the framework for our Roadmap and
aides each part of our
discussion by depicting what we have to fulfill with a specific
end goal to keeprealizing reasonable, quality development.
People: Be a great platform for students and professionals to
interact and beinspired to be the best they can be.
Portfolio: Bring to the world of academics, a portfolio of
quality marketingactivities that keep both sets of stakeholders
actively involved
Partners: Nurture a winning network of students, alumni and
marketingprofessionals who together will create mutual and enduring
values.
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Brand Map
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Activities
Annual Conference
Monthly Guest Lectures
Monthly Publication of an E-Magazine
Panel Discussions
Case Study Based Competitions
Internship Drives
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Launch
A 3 Day Event
Day 1:- Innovative Extensions
Day 2:- Brand Hunt
Day 3:- Logo and Tagline Creation
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Organization Structure
President
Vice President
Head of AlumniRelations
Head of
CorporateCommunication
Vice President
PR and PublicityHead
Creative Head
Events Head
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Benefits to Alumni
Membership Card
Library Access
Newsletters and magazines
Associated Institutes
Event Discounts
Conquests
Merchandises
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Benefits to Corporates
Valuable Resource
Highly Motivated Students
Quality Interaction
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Social Media
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Connected to all
major social media
platforms
Filter and sort
results as needed
Search for
connections
Ask for advice
Share Insights
Articles trending
the mostdisplayed first
Allows for
Individual
connections
Promote events
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Network
