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LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
SEPTEMBER 23, LE MERIDIEN PICCADILLY, LONDON
T O R E G I S T E RO N L I N E : W W W. M A N A G I N G I P. C O M / L U X U R Y L AW 2 0 1 5E M A I L : R E G I S T R A T I O N S @ M A N A G I N G I P. C O MC A L L : + 4 4 ( 0 ) 2 0 7 7 7 9 8 3 3 4
S P E A K I N G O P P O R T U N I T I E SE M A I L : N ATA L I E . C A N T E R @ M A N A G I N G I P. C O MC A L L : + 4 4 ( 0 ) 2 0 7 7 7 9 8 7 3 0
T W I T T E R : # L U X U R Y L AW 2 0 1 5
IN-HOUSE/
IP COUNSEL AND
BRAND MANAGERS
AT CORPO
RATES ATTEND
FREE OF CHARGE
SPONSORS
7 CPD/CLEPOINTS
PARTNERS
LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
SEPTEMBER 23 2015
LE MERIDIEN PICCADILLY
LONDON
BENEFITS OFATTENDINGDelegates will attend a full day ofdiscussion to hear from, and networkwith, leading legal experts specialisedin the luxury and retail industry. Alldelegates are invited to take part inimportant debates about the mostsignificant developments in the law andwill have the opportunity to contributeand ask questions. Attending this forumwill allow corporations to enhance andbroaden their legal expertise acrossdifferent fields of law and navigate thediverse legal landscape. Join us, to:
• Learn how to utilise websiteblocking strategies to fightcounterfeit sales online
• Discuss which risks social mediapose with regards to branddilution, content sharing andcopyright compliance
• Debate how to protect your brandin emerging markets
• Examine the changing relationshipbetween retail and luxury brands
• Listen to enforcement strategies andbest practices to safeguard yourassets
• Understand the importance of dataprotection within luxury brands
• Join analysis on the pros and consof utilising either trademark, designrights or copyright to best protectyour brand and products
• Examine whether the introductionof wearable technology will mergethe distinction between design andpatent law
INTRODUCTION
With the world becoming more connected and customers spending a significantamount of their time online, it is crucial to be able to navigate this new landscapeto protect and manage your brand in the right way. With the rise of social mediaand online marketplaces, marketing infringing goods and passing off establishedbrands has never been so easy. Therefore, it is imperative to know every trick toprotect your brand and connect traditional brand protection with new methods tosafeguard your products online.
With the democratisation of the internet, online shopping plays an increasinglyimportant role in the purchasing decisions of luxury goods. It is more importantthan ever for brands to ensure their reputation is upheld and preserved. In addi-tion to this, tweets and social media impose a full new set of regulatory and legalchallenges to your brand, and the accessible nature of online material and con-tent-sharing threatens the exclusivity of your products.
The inaugural MIP Luxury Brand & Retail Forum will guide you through this newworld, and advise on all legal matters ranging from trade marks, brand protection,copyright and advertising law. By discussing the most pressing legal issues facingthe luxury and retail industry, this forum will provide cutting edge legal advice andequip you with everything you need to know to protect your brand, both physical-ly and online.
The MIP Luxury Brand & Retail Forum unites experts in corporations, industry asso-ciations and international leading legal experts to discuss and exchange businesscritical knowledge.Reserve your place today.
FOR MORE INFORMATIONSPONSORSHIP: [email protected]
PROGRAMME: [email protected]
REGISTRATIONS: [email protected]
LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
SEPTEMBER 23 2015
LE MERIDIEN PICCADILLY
LONDON
PROGRAMME08.15 Registration
08.55 Opening remarks by MIP
09:00 Protecting your brand in the 21st century• Why traditional brand protection won’t go away• Case study: managing brand protection in a coherent way• How is technology overhauling the way the luxury and retail industry operates?• Design protection and defence: how to find the best protection for your brand and products
• Duncan Hinnells, solicitor, Aston Martin• Amarjit Purewal, solicitor, Marks & Spencer• Sally Britton, partner, Mishcon de Reya
09:50 Digital marketing as an asset to your brand? • Democratisation of the internet: risk of social media advertising • How to respond when a campaign backfires: trolling; parodies; and trade mark abuse• Strategies to navigate the legal side of luxury marketing
• Alexia Willetts, general counsel and operationsdirector, Wistla
• Hope Shovein, senior attorney, Brooks Kushman
10:30 Online brand and anti-counterfeiting solutions• Translating physical laws into the virtual world and building preventative measures• Implementing risk management strategies to stay one step ahead against online
infringements and cybersquatters - Kering v Alibaba• Best practice for online anti-counterfeiting• Understanding the importance of data protection within luxury brands
• Nick Kounoupias, chief legal counsel, ACID• Daniel Bennett, CEO, Yellow Brand Protection
11:10 Coffee and networking
11:30 Emerging markets: Trademark and brand protection abroad • The pitfalls and issues for brands in emerging markets• The practical challenges of and approaches to identifying and resolving brand
infringement in Russia• Best practices to mitigate damage on your brand and seize opportunities in emerg-
ing countries
• Anthony Barratt, legal compliance director &company secretary, Vertu
• Mathieu Prot, group intellectual property direc-tor, Pernod Ricard
• Noam Shemtov, senior lecturer in intellectualproperty and technology law, Queen MaryUniversity of London
• Kate Swaine, partner, Wragge LawrenceGraham & Co
12:20 Design protection: Registered vs unregistered designs• An examination of registered and unregistered designs• Analysing registration strategies• Design clearance and freedom-to-operate• Selecting the best design enforcement strategies
• Manuela Macchi, partner, Keltie• Emily Weal, associate, Keltie• Ben Wright, patent counsel, Jaguar Land Rover
13:10 Lunch and networking
14:10 Connecting with consumers: Social media brand management• Understanding the consumer• Best practices to achieve exclusivity in an inherently open world • Less is more? How to tailor your brand to the mobile market• Leveraging opportunities while maintaining control of your brand• Closed members only networks versus open networks: pros and cons
• Darren Gillan, managing director, Georg Jensen• Maria Lobato, legal counsel, Yieldify
15:00 Exclusivity vs popularity: How to preserve the aura of luxury• Examination of the changing relationship between retail and luxury brands• How to harness popularity without diluting luxury• Navigating the challenges of obtaining retail premises for luxury brands• Does accessibility bridge the gap between luxury and retail?
• Kevin Mutch, group legal director, Fabergé • Duncan Hinnells, solicitor, Aston Martin
15:50 Coffee and networking
16:10 Blending wearable technology into the world of luxury• Will the introduction of wearable technology merge the distinction between design
and patent law?• Understanding the threat of new technologies: what challenges are posed by this
fast growing industry?• To what extent do luxury brands feel they need to acquire technology?
• Claire Ritchie, lecturer fashion marketing, LondonCollege of Fashion
• Aaron Parker, partner, Finnegan
17:00 End of conference
LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
LUXURY BRAND &RETAIL FORUM 2015STRATEGIES TO MONETISE & PRESERVE YOUR BRAND
SEPTEMBER 23 2015
LE MERIDIEN PICCADILLY
LONDON
Booking fee Advisers, consultants,private practitioners,service providers
In-house/IP counsel,general counsel, brandmanagers at corporates
Super early booking rate (before July 10)
£795+VAT FREE
Early booking rate (before August 8)
£895+VAT FREE
Standard booking rate (after August 8)
£995+VAT FREE
Payment must be received before the conference date to guarantee your place.Please tick box to select payment method and sign agreement in box
Bank transfer quoting reference number£ Account – 01043191; Sort code – 30-00-02IBAN no – GB 97 LOYD 300002 01043191Lloyds Bank TSB Plc, City Office, PO Box 72, Bailey Drive,Gillingham Business Park, Gillingham, Kent, ME8 0LS, UK$ Account – 11512129; Sort code – 30-12-18IBAN no – GB 29 LOYD 301218 11512129€ Account – 59008833; Sort code – 30-12-18IBAN no – GB 25 LOYD 301218 59008833SWIFT address: LOYD GB2 LCTY
To make a payment by credit card, please register and pay online at:www.managingip.com/LuxuryLaw2015 or call +44 (0) 20 7779 8718
Please note that in completing this booking form you undertake to adhere to the cancellation andpayment terms listed below.
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Onlinewww.managingip.com/LuxuryLaw2015
Telephone+44 (0) 20 7779 8334
MailAlicia Sprott
Legal Media Group8 Bouverie Street
London, EC4Y 8AX, UK
CANCELLATION POLICY: If you cannot attend you mustcancel your registration in writing by 26 August 2015 toreceive a refund less a 10% administration charge.Cancellations received after 26 August 2015, or noshows, are liable for the full conference fee (where appli-cable). You may send a substitute to attend in your placeat no extra charge, however we must know by 22September 2015 via email. We cannot accept verbalcancellations. If you make your booking online, by emailor via the telephone, you are automatically adhering toour terms and conditions.
REGISTRATION FEE: The registration fee includes partici-pation in the forum, documentation material, breakfast,coffee breaks and lunch. All delegates are responsible fortheir own accommodation and travel.
PAYMENT: All registration fees (where applicable) must bereceived in full prior to the event date.
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