Brand Guidelines - Richmond Public Schools · 2016-09-28 · Richmond Public Schools Brand Guidelines 3 Last Updated August 2016 1.1 LOGO ARRANGEMENTS There are a few specialty logo

Brand GuidelinesRichmond Public SchoolsResilience. Pride. S

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1.1LOGO ARRANGEMENTS

There are four logo arrangements, or “lock-ups.” Use the first lock-up for larger formats in which the tagline can be easiliy read, such as on t-shirts. The second version should be used on most professional pieces. The third lock-up can be used on small formats where simplicity is important, such as for digital purposes. Lastly, the fourth lock-up is to be used to improve contrast against backgrounds and imagery.

1. LOGO 1.1 Logo Arrangements 1.2 Logo Spacing

1.3 Logo Restrictions

2. COLOR

3. TYPOGRAPHY

4. GRAPHIC ELEMENTS 4.1 Gradients 4.2 Logo Overlay

4.3 Brand Imagery

5. APPLICATIONS 5.1 Print Layout 5.2 Digital Layout

2Richmond Public Schools Brand Guidelines

Last Updated August 2016

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Logo Family



1.1LOGO ARRANGEMENTS

There are a few specialty logo arrangements to be used by schools on professional materials, such as on letterheads and business cards. The first lock-up is to be customized with each school’s logo and name. The second logo is to be used on collateral for Spanish speaking audiences. The third lock-up is only used for schools with specialty programs. The RPS logo should always be on the left, followed with the school’s logo in the middle, and the specialty program logo on the right.

One logo should not dominate over another in the lock-up. To ensure this does not happen, keep each logo the same height throughout.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery


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Specialty Logos

William Fox Elementary School

Richmond Public Schools

Thomas Jefferson High School


1.2LOGO SPACING

In application, the logo should not appear too close to other logos or graphic elements. To maintain the cleanliness of the brand, allow ample margins (or clear space) around logos. A good rule of measurement is the height of “Richmond Public Schools” found within the logo. That is the minimum suggested margin, but additional space is always encouraged.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




*Same rule applies for each logo lock-up.

1.3LOGO RESTRICTIONS

Follow these rules to ensure brand consistency and maximum impact. As a general rule, don’t alter the logos, but use them as they were provided.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




Do not change the color of the logo.

Do not re-typeset the logo.

Do not rotate the logo.

Do not use clashing backgrounds.

Do not skew the logo.

Do not create additional lock-ups.

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Resilience. Pride. Success.Resilience. Pride. S

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2COLOR

Use these colors to guide your designs

and layouts, for both print and digital

purposes, to ensure you’re staying

consistent with the brand.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




PANTONE 285 C

CMYK 91 / 53 / 0 / 0

RGB 0 / 113 / 206

HEX 0070c7

PANTONE 376 C

CMYK 55 / 3 / 100 / 0

RGB 130 / 188 / 0

HEX 81bc00

PANTONE 144 C

CMYK 2 / 54 / 100 / 0

RGB 243 / 139 / 0

HEX f38a00

PANTONE COOL GRAY 9 C

CMYK 55 / 47 / 44 / 10

RGB 119 / 119 / 122

HEX 777779

Color Palette

Uses for color

Pantone

Use when color consistency is imperitive. Use coated values

for glossy paper, uncoated for matte paper.

RGB

Use in digital contexts like websites, screens,

and projection.

CMYK

Use for typical printing, when color consistency is not

imperitve. Often more economical than Pantone.

Grayscale

Use for printing when color is unavailable.



3TYPOGRAPHY

The Lato typeface should be used

for most purposes, like headers,

subheaders, body copy, links, and

captions. The secondary typeface,

Oswald, should be used for calendar

dates, navigation bars, and buttons.

Richmond Public Schools, when

written for headers, should always be

in gray and all caps to coincide with

the logo.

When choosing typography, consider

size, color, and contrast to achieve

optimal hierarchy and consistency

across the brand. Use blue to call out

important information, like headers

and links.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery


Lato Bold 12-16pt

Lato Regular 10-14pt

Lato Regular8-14pt

Lato Regular8-14pt

OSWALD BOLD14pt

Oswald Bold14-16pt

Lato Regular12-14pt

OSWALD BOLD14pt

Header

Subheader lorem ipsum dolor sit amet elit.

Body copy dolor sit amet, consectetur adipiscing elit. Vestibulum euismod, magna a porta lobortis, nisi nibh vestibulum ante, vulputate molestie nibh risus vitae nunc. Proin interdum, risus sed commodo porta, sem elit scelerisque odio, in aliquet ex sapien eget ligula. Ut rutrum nulla orci.

Calendar Dates

NAVIGATION BARS

BUTTONS

Links and Forms

Caption

Font Usage

RICHMOND PUBLIC SCHOOLS

Resilience. Price. Success.Resilience. Pride. Success. We Are RPS!

Lato Regular*Title Case and Punctuation

LATO BOLD*ALWAYS ALL CAPS

4.1GRADIENTS

Refer to these existing materials for how to create and arrange gradients in a way that is consistent with the brand’s look and feel.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




Navigation Bar

The navigation bar has a white gradient feather background with full fill to the left and a gradual fade to the right. Be sure to confirm that the logo is clear and easy to depict against the background.

Header Image

Each header image should include a blue Gradient Feather to sit on top of the image. The gradient ends halfway through the image and should have a 75% opacity.

Gradient Applications

4.2LOGO OVERLAY

Refer to these existing materials for how to overlay the logo on top of a background in a way that is consistent with the brand’s look and feel.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




Logo Overlay Over Image

The circle and cap found in the logo should be used on top of header images. Use the Soft Light or Screen effect, as well as lower the opacity depending on the image, to achieve a consistent look.

Logo Overlay Over White or Colored Background

When applying the logo onto a white background, simply lower the opacity to 5%. When applying the logo onto a colored background, lower the opacity to 35% and apply the Soft Light effect.

Logo Overlay Applications



4.3BRAND IMAGERY

Our imagery should focus on students

in school settings by highlighting

learning experiences and the

resources provided to students. RPS

is driven to provide their students

with the best opportunities, and the

imagery should be optimistic and

energetic to reflect that. Photos

should be in a candid style with a

bright and natural feel.

When purchasing images for digital

use, the minimum resolution is 72 dpi.

When purchasing images for print use,

the mimimum resolution is 300 dpi.

All photos should be in color.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery


5.1PRINT LAYOUT

There are four logo arrangements, or “lock-ups.” Use the first lock-up for larger formats in which the tagline can be easiliy read, such as on t-shirts. The second version should be used on most professional pieces. The third lock-up can be used on small formats where simplicity is important, such as for digital purposes. The fourth lock-up is to be used to improve contrast against backgrounds and imagery. Lastly, the fifth version is a combined logo to be customized with each school’s individual logo and is to be used on school letterheads.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery





Month XX, 2016

Dear Name,

Ebitam aut alition et voluptate ipit lacearu ntiorum, quunt ut officiis sitatur, aceprerrora sunt quo te essi ut estiundit qui renis eos nihit et experum endignit untur, a volorer cillam andit, volore, sitis evenis et qui doloreprem voloria plit alibus quamus, conse nostis qui quiasped enimetus quiaestiam quo bearuptati ducid mo con pre dolupta turero mod quatur audae por reicidem fuga. Anda acipsam namet omniscipsam fuga.

Nem doles et eos istiore peruptatis dolescipsum volectores denes dolectus. Cus dolorio. Nam, si ditam distius expligent experestius aborporrorum nectem illendam verum dolorempor re sum intio.

It alis minvelentem nihil et escid quia vel modi bea nos estende bissimillo volorruptas et id mod molorro ilit verspid erferis audicid qui tore, quassim fuga. Derestor mos volumqui res reicia nonsed ut que ma veniati omnimusanis isquam inctis et rendita tquibusaped quat acea nullicit, officiat.

Pudam, ommo omnimagnim non peris ut verumquo mo conseditaqui quos quas et omniam debit que pel es moluptatus que incipsum eaquam quibusam quas doluptataqui untotatium culliat iorporera quiae por aut esedita tiumquam qui nullam et veris adia cuptas conse voluptium

Sincerely,

Name

Templates for Central Office Staff

Department NameFirst and Last Name

Title

AddressCity, ST 00000Email Address

Phone 000.000.0000 | Fax 000.000.0000

Business CardLetterhead

Resilience. Pride. Success.

301 North Ninth Street ∙ Richmond, VA 23219-1927 ∙ TEL: 804.780.7710 ∙ FAX: 804.780.5414 ∙ rvaschools.net

Front

Back

www.rvaschools.netResilience. Pride. Success.



PRINT LAYOUT

Refer to these existing materials for

how to arrange type and image in a

way that is consistent with the brand’s

look and feel.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




Resilience. Pride. Success.

301 North Ninth Street ∙ Richmond, VA 23219-1927 ∙ TEL: 804.780.7710 ∙ FAX: 804.780.5414 ∙ rvaschools.net

Month XX, 2016

Dear Name,

Ebitam aut alition et voluptate ipit lacearu ntiorum, quunt ut officiis sitatur, aceprerrora sunt quo te essi ut estiundit qui renis eos nihit et experum endignit untur, a volorer cillam andit, volore, sitis evenis et qui doloreprem voloria plit alibus quamus, conse nostis qui quiasped enimetus quiaestiam quo bearuptati ducid mo con pre dolupta turero mod quatur audae por reicidem fuga. Anda acipsam namet omniscipsam fuga.

Nem doles et eos istiore peruptatis dolescipsum volectores denes dolectus. Cus dolorio. Nam, si ditam distius expligent experestius aborporrorum nectem illendam verum dolorempor re sum intio.

It alis minvelentem nihil et escid quia vel modi bea nos estende bissimillo volorruptas et id mod molorro ilit verspid erferis audicid qui tore, quassim fuga. Derestor mos volumqui res reicia nonsed ut que ma veniati omnimusanis isquam inctis et rendita tquibusaped quat acea nullicit, officiat.

Pudam, ommo omnimagnim non peris ut verumquo mo conseditaqui quos quas et omniam debit que pel es moluptatus que incipsum eaquam quibusam quas doluptataqui untotatium culliat iorporera quiae por aut esedita tiumquam qui nullam et veris adia cuptas conse voluptium

Sincerely,

Name

Templates With School Logos



Craig Mayo, Principal

2510 Phaup StreetRichmond, VA [email protected]

Phone 804.780.4639 | Fax 804.780.4087

Business CardLetterhead

5.1

Front

Back

www.rvaschools.netResilience. Pride. Success.

PRINT LAYOUT




look and feel.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




T-Shirt5.1



5.2DIGITAL LAYOUT




look and feel.



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery


Website

Navigation Bar

The navigation bar has a white gradient feather effect with full fill to the left and a gradual fade to the right. Each page link should have an opaque white background and blue all caps text in Oswald Bold.

Calendar

The calendar has an individualized type layout compared to other text. The date should be in black Oswald Bold, while the time should be in Lato Regular and bordered by an orange fill box.






look and feel.

Email Newsletter

Logo and Header

The header should include both the third logo lock-up shown on page 1 and “Richmond Public Schools” to its right. The height of “Richmond Public Schools” should be equivalent to the height of the logo.

Buttons and Captions

Buttons should be outlined in green with green Oswald Bold text. Captions below images should be left justified, gray, and in Lato Regular text.

Links

Links are in Lato Regular and highlighted in blue. They can be found within a paragraph or listed in bullet form. Bullets are green, while the text is blue. An exception to this rule is for “Read More” links, which should be underlined in green Lato Regular.

5.2DIGITAL LAYOUT



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery




Email Signature Template

Email Signature

In order to maintain a positive and consistent RPS brand and facilitate clear communication, all employees are required to adopt the following email signature. This signature format should be applied to the bottom of all RPS email accounts. All users of the RPS email system must adhere to these standards. Unless otherwise communicated by district administration, any modification of this signature requires supervisory approval.

Required Confidentiality Notice

The following text should be appended to the bottom of all email signatures and should not be deleted or altered in any way:

Email Signature Restrictions

Email signatures should not include the following:

∙ RPS logo∙ Content that is religious or political in nature∙ Personal philosophies, quotes, and/or slogans∙ Links to websites other than RPS, district schools, or teacher class sites

CONFIDENTIALITY NOTICE: This email message, including all attachments, is for the sole use of the intended recipient(s) and may contain confidential student and/or employee information. Unauthorized use and/or disclosure is prohibited under the federal Family Education Rights & Privacy Act (20 U.S.C. §1232g, 34 CFR Part 99) and Code of Virginia 22.1-287 which provides for the limitation on access to records. If you are not the intended recipient, or an employee or agent responsible for delivering this message to the intended recipient, you may not use, disclose, copy or disseminate this information. Please call the sender immediately or reply by email and destroy all copies of the original message, including attachments.

First and Last NameTitleDepartment or SchoolAddressCity, ST 00000Tel: 000.000.0000Fax: 000.000.0000www.rvaschools.net




look and feel.

5.2DIGITAL LAYOUT



2. COLOR

3. TYPOGRAPHY


4.3 Brand Imagery


Documents

Brand Guidelines - Richmond Public Schools · 2016-09-28 · Richmond Public Schools Brand Guidelines 3 Last Updated August 2016 1.1 LOGO ARRANGEMENTS There are a few specialty logo