PRESENTED BY :-

KULDEEP SING

BBA-VI A

Study of Different Brand Logos

If you see a logo and doing it job right you think of to company behind it , and this may tend you to stop and think over Meaning and the story behind it.

INTRODUCTION

Now discover the hidden message in the BRAND Logo………………………….

OBJECTIVES

1.REQUIREMENT OF THE LOGO

2.MEANING OF DIFFERENT BRAND LOGO

3.STORY BEHIND THE LOGO SELECTION

1. TOBLERONEOWNED :- MONDELEZ INTERNATIONAL, Inc.

H.Q:- BERN SWIZERLAND

ORIGIN:- SWISS CHOCOLATE BRAND

FOUNDER:- TOBLER- 1908

LOGO STORY……???

2. AMAZONINDUSTRY :- ONLINE RETALING

H.Q :- WASHINGTON U.S

FOUNDER :- JEFF BEZOS 1994

AMERICAN INTERNATIONAL ELECTRONIC COMMERCE COMPANY

LOGO STORY……???

3. Mercedes-Benz

LOGO STORY……???

INDUSTRY :- AUTOMOBILE

H.Q :- STUTTGART, GERMANY

FOUNDER :-KARL BENZ – 1926

LUXARY ………………………………..

4. Baskin Robbins

INDUSTRY :- ICE CREAM RETAIL PARLOR CHAIN

H.Q :- CANTON, MASS-A-CHU-SETS

FOUNDER :- BURT BAKSIN IRV ROBBINS - 1945

WORLD LARGET ICE CREAM CHAIN…….

LOGO STORY……???

5. L.GINDUSTRY :- ELECTRONICS, TELECOM, CHEMICALS.

H.Q :- SOUTH KOREA

FOUNDER :- KOO-IN-HWAI

LOGO STORY……???

FINDINGS1. MAKE IT ABLE TO GIVE RECOGNIZATION IN THE MARKET.

2. HELP TO ATTACH THE BRAND WITH SENTIMENTS OF THE CUSTOMER.

3. LOGO ARE MEANINGFUL AND TENDS TO DEFINE THE BRAND THEMSELVES

4. SETTING THE LOGO IS NOT A EASY TASK IT TENDE TO CONTAIN A WHOLE STUDY THE MARKET.

SUGGESTIONS

1. STORYTELLING.

2. SIMPILICITY.

3. POSITIONING.

4. UNIQUENESS.