Giving Tuesday UK 2018Logo Vertical

BRANDGUIDELINES

United Kingdom

Giving Tuesday takes place on the Tuesday following Black Friday and Cyber Monday and is a day to give back and do something good in the run up to Christmas. This year it falls on 3 December 2019.

Since its launch in the US in 2012, Giving Tuesday has grown to be a truly global phenomenon. There are now official campaigns in over

60 countries worldwide.

There are many ways to get involved – you can donate to charity, volunteer or campaign or share your skills. This year as well as getting inspiration from #GivingTuesday, why not make a commitment with your #GivingTuesdayPledge? Last year 1 in 10 people in the UK did something on the day and #GivingTuesday was the UK’s number one Twitter trend. The campaign holds the world record for the most money raised online for charity in 24 hours, and last year raised $98 million globally via PayPal and more than £7.8 million online in the UK.

We’d love for you to join us. We’ve produced this short guide to give you some ideas for using Giving Tuesday UK branding in your own campaign and for making this year’s Giving Tuesday bigger and better than ever.

Giving Tuesday – your chance to make a world of difference.

OUR STORY

Giving Tuesday UK 2018Logo Horizontal Giving Tuesday UK 2018

Logo Vertical

Giving Tuesday UK 2018Heart icon

LOGO

Horizontal logo

Horizontal logo ONLY

Vertical logo

Heart icon

Campaign logo

Make a world of difference logo

Giving Tuesday BLACKGiving Tuesday WHITE

GIBSON

Light

Light italic

Regular

Italic

SemiBold

Bold

COLOURS AND FONTS

Giving Tuesday RED

RGB: 205/72/69

CMYK: 0/91/76/6

Pantone: 186

Hex: CD4845

RGB: 68/68/68

CMYK: 0/0/0/90

Pantone: 446

Hex: 444444

RGB: 255/255/255

CMYK: 0/0/0/0

Pantone: Opaque white

Hex: FFFFFF

RGB: 17/73/139

CMYK: 100/72/0/18

Pantone: 294

Hex: 11498B

Giving Tuesday BLUE

Key colours Fonts

MAKE IT YOUR OWN

We have some ideas that will help connect your campaign with the wider Giving Tuesday movement

Use the hashtag #GivingTuesday

Use the Giving Tuesday UK logos to support your campaign – or get creative and make your own!

Positive images are a great way to engage your audience

Giving Tuesday is your campaign – have fun with it!

Make a world of difference

Getting involved is easy – fundraise, volunteer, collaborate, campaign, share something

It’s a global generosity movement – you can be a part of it

Make a commitment to your giving with a #GivingTuesdayPledge

Share your story with #MyGivingStory

KEY MESSAGING

SOCIAL MEDIA

@givingtuesdayuk

givingtuesdayuk

#GivingTuesday

givingtuesdayuk

givingtuesdayuk

MAKE A WORLD OF DIFFERENCE

3 December 2019 Join us at #GivingTuesday

www.givingtuesday.org.uk