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BRAND GUIDELINES

B R A N D G U I D E L I N E S

THE LOGO

How to use the logo - The default logo and strapline must be used at all times (Fig.1: High Street - 1500 Years of History). There is also a composite logo of Historic Glasgow and Glasgow City Council which also has to use at all times (Fig 1a: composite logo).

The High Street logo should be placed on the top left, front of each document, with the Historic Glasgow and Glasgow City Council composite logo on the bottom right (Fig. 2).

DO NOT:• Stretch, distort, condense or reproduce the mark

in any way that alters or causes deterioration to

the rendering of the subtext

• Reproduce from a photocopy, fax, printed sample

or anything other than approved artwork

• Reproduce as a tint in a colour other than

recommended in these guidelines

• Print over the top of a photograph, texture or

pattern unless the appropriate white border and

background are both used

• Infringe the exclusion zone

• Alter proportions or formats in any way from the

approved layouts given in these guidelines

• Add supporting text to the mark – for example,

service title.

Smaller Size - When the High Street logo is required at an smaller size the minuim it must be is 20mm in height with the exclusion zone being in line with the following.

White or black logo - White logo on colour schemes or black logo with white background

Fig. 2: Logo Position

Fig.1a: High Street - 1500 Years of History

Fig.1b: Composite Logo


THE LOGO WITH STRAPLINE

How to use the logo - When using the logo and strapline the default is High Street: 1500 years of Histroy (Fig. 4a).

If a specific area is to be used, I.e. People, this can happen (Fig. 4b) all Logos.

If an area is not covered within these logo. Then Permission must be sought from Kate Dargie to create additional strapline.

This will then be updated into this Branding Booklet which is on xxxxxxx.

Any infomation please contact:Kate [email protected] 287 8576

Paola [email protected] 287 7244

Fig. 4a: Default High Street Logo

Fig. 4b: High Street Logo with Alternatives


EXCLUSION ZONE

How to use the logo - If there are other logo to be placed on a document, these would be placed on the left of the composite logo with the designated excluded zones (Fig 3a). An example of this can be seen in (Fig 3b).

Smaller Size - When the High Street logo is required at a smaller size the minimum it must be is 20mm in height with the exclusion zone being in line with the following.

Exclusion Xone - The exclusion zone is the height of the “H” all round.

Fig. 3b:

Fig. 3a: Composite Logo with the Designated Excluded Zones

Fig. 3a: Composite Logo with the Designated Excluded Zones

Fig. 3a: Composite Logo in full colour and black in white

White or black logo - White logo on colour schemes or black logo with white background


BRAND IMAGERY

F U R T H E R L O G O C O M P O N E N T S

COLOUR PALETTE

M E D I E V A L 1 1 2 0 - 1 5 6 0

J A C O B E A N 1 7 t h C e n t u r y

G E O R G I A N 1 8 t h C e n t u r y

R E G E N C Y 1 9 t h C e n t u r y

M O D E R N 2 0 t h - 2 1 s t C e n t u r y

Heritage colours - Relating to periods in time.

Heritage colours - Relating to periods in time.

Charcoal tone should be used instead of

black in all situations.

CMYK C: 38M: 100Y: 100K: 4

RBGR: 162B: 35G: 32

HEXa22320

CMYK C: 92M: 12Y: 74K: 0

RBGR: 0B: 146G: 102

HEX009266

CMYK C: 94M: 62Y: 17K: 15

RBGR: 9B: 83G: 135

HEX095387

CMYK C: 54M: 20Y: 71K: 3

RBGR: 135B: 165G: 101

HEX87a565

CMYK C: 22M: 83Y: 87K: 15

RBGR: 176B: 64G: 40

HEXb04028

C H A R C O A L “ G e n e r i c ”

CMYK C: 0M: 0Y: 0K: 96

RBGR: 34B: 33G: 33

HEX222121

F U R T H E R L O G O C O M P O N E N T S

TIMELINE

M E D I E V A L5 t h - 1 5 t h C e n t u r y

J A C O B E A N1 7 t h C e n t u r y

G E O R G I A N1 8 t h C e n t u r y

R E G E N C Y1 9 t h C e n t u r y

M O D E R N2 0 t h - 2 1 s t C e n t u r y

4 0 1 - 1 6 0 0 1 6 0 1 - 1 7 0 0 1 7 0 1 - 1 8 0 0 1 8 0 1 - 1 9 0 0 1 9 0 1 - p r e s e n t

JAMES BOSWELL1 7 4 0 - 1 7 9 5

TRON THEATREE S T 1 9 8 1

WILLIAM MILLER1 8 1 3 - 1 8 6 5

COLLEGE GARDEN1 6 0 0 ’ s

SAINT MUNGOC . 5 1 8 - 6 1 4

MOLENDINAR BURNL a n d m a r k

What colour to use in regards to time - Relating to periods in time.


FONTS AND TYPOGRAPHY

Heading text must be either Langdon or if Langdon

cannot be used, Clear Sans in bolded Capitals.

The smallest text size within any publication must

be at least 9pt and all text must have a tracking of

at least 20.

Clear SansGeneric text

Times New RomanStrapline text

Langdon (Must be in CAPS)

Heading text

A B C D E F G H I J K L M N O P

Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0







BANNER EXAMPLE

These are just an example, provided the design keeps to the clean aesthetics and maintains the overall brand the designer has free reign over each of the designs.


POSTER EXAMPLE



POSTER EXAMPLE

These are just an example, provided the design keeps to the clean aesthetics and maintains the overall brand the designer has free reign over each




PUBLICATION EXAMPLE

This is just an example, provided the design keeps to the clean aesthetics and maintains the overall brand the designer has free reign over each of the designs.


SOCIAL MEDIA ASSETS





BRAND MERCHANDISE

T-shirt

Pen Mug


Documents

BRAND GUIDELINES - Glasgow City Centre Strategy › wp-content › ...BRAND GUIDELINES EXCLUSION ZONE How to use the logo - If there are other logo to be placed on a document, these