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introductionBrand essence 01
01. logo guidelinesPrimary logo 02 Secondary logo 03 Artwork codes and glossary 05 Isolation area 06 Minimum size 07 Incorrect logo usage 08
02. colour paletteColour references & breakdowns 09
03. typographyPrimary design font 10 Secondary design font 11 Websafe/Microsoft font 12
04. example applicationsPrint collateral 13 Advertising 14 Event 15 Print advertising 16 Photography 17 Wine label 16
05. digital applicationsWebsite example 19 Email signature 20
contact
juMP through ChAPtErS By ClICkIng hErE
uSE thE ArroW kEyS to nAvIgAtE, PrESS ESC for rEgulAr vIEW.
adelaide the wine capital brand guidelines
ChAPtEr
introductionBrand essence
Adelaide - the Wine Capital of Australia is a brand identity developed by the SA Wine Industry Association and fullEr with the support of Primary Industries and regions SA. the brand was developed to overcome confusion internationally about the location and product offering of the South Australian wine sector and position the state as the leading producer of premium wine in Australia.
the brand – along with a suite of marketing collateral and a SmartPhone App 365Days of Wine and food – was launched in March 2013.
this guide suggest ways in which South Australian wine regions, wineries, grape growers and suppliers can use the new brand identity to improve their marketing in Australia and overseas. the guidelines are not intended to be rigid or prescriptive but suggest a consistent approach which will improve the marketing outcomes for the state’s wine sector.
brand Values brand personality
tone oF Voice
famous
beautiful
progressive
Quality
diverse
pioneering
valuable
Knowledgeable
discovering
collaborative
passionate
vibrant
approchable InformatIve contemporary credIble passIonate regIonal
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesPrimary logo
CMyk AWC_Co BrAnDED_yElloW_PoS.EPS
CMyk AWC_Co BrAnDED_PInk_PoS.EPS
CMyk AWC_Co BrAnDED_BluE_PoS.EPS
CMyk AWC_Co BrAnDED_AquA_PoS.EPS
CMyk AWC_Co BrAnDED_orAngE_PoS.EPS
CMyk AWC_Co BrAnDED_rED_PoS.EPS
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesPrimary logo
CMyk AWC_Co BrAnDED_yElloW_nEg.EPS
CMyk AWC_Co BrAnDED_PInk_nEg.EPS
CMyk AWC_Co BrAnDED_BluE_nEg.EPS
CMyk AWC_Co BrAnDED_AquA_nEg.EPS
CMyk AWC_Co BrAnDED_orAngE_nEg.EPS
CMyk AWC_Co BrAnDED_rED_nEg.EPS
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesSecondary logo
CMyk AWC_Mono_PoS.EPS
CMyk AWC_Mono_nEg.EPS
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesArtwork codes and glossary
To assist with identifying artwork files, a file naming convention has been developed. Each file has a name that consists of an identifier, identifying name, colour detail and file format.
aWc_co branded__red_pos_blK.epsAWC logo identifier.
Indicates positive (black) or negative (white).
file type. EPS jPEg Png
Colour format. Black PMS CMyk rgB
Colour type.Indicates brand type.
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesIsolation area
MInIMuM ClEArAnCE = 1 X WIDth of thE lEttEr D&E
the isolation area is the space around the logo in which no other type, graphic and/or photographic elements must encroach. the isolation area assists to maintain the impact of the logo and ensures consistent reproduction.
the size of the isolation area is a distance of “X” (“X” being the width of the letter D&E) and must be consistent around the perimeter of the logo in all of its approved configurations.
this can be used to determine the isolation area for the logo at any size or in any composition.
Wherever possible, apply more space than the minimum specified here.
XX
XX
X
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesMinimum size
Minimum size standards have been developed to ensure that the logo is reproduced correctly at a small size. Where possible, please reproduce the logo at a size larger than the minimum, especially where there may be issues with clarity or quality of reproduction. When providing logos to external parties, it is recommended you request a proof prior to publishing.
30 mm
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adelaide the wine capital brand guidelines
ChAPtEr
01. logo guidelinesIncorrect logo usage
the Adelaide Wince Capital logo should not be distorted, rearranged or recoloured in any way. Please take care not to use the logo incorrectly. Incorrect use compromises the integrity and impact of the logo.
Distorted
never try and type out or replicate the logo.
re-coloured
Box in the logo
rearranged
high contrast background
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adelaide the wine capital brand guidelines
ChAPtEr
02. colour paletteColour references & breakdowns
Colour plays a key part in the Adelaide the Wine Capital’s brand identity.
PMS: All colours are provided as Pantone® references and where possible should be reproduced using PMS specifications.
CMyk: When it is not possible to print a solid Pantone® colour, please check our recommended CMyk breakdown (Cyan, Magenta, yellow and Black). Always use the percentage breakdowns specified here to achieve the closest match to Pantone® colours.
prImary palette
rgB: rgB values specify colours for screen and Internet display.
HEX: HEX colours are specified for online applications such as websites.
Colour accuracy and consistency are very important. Where possible, always use the colours specified here. Never substitute any of the colours. Care should be taken by way of pre-production samples to ensure colours marry back to the hEX codes and/or the Pantone® colour reference. Always ask printers and sign companies to match to the PMS values.
r64 g96 B175
C91 M84 y0 k0
#4060Af
r255 g6145 B51
C0 M52 y92 k5
#ff9133
r240 g77 B152
C0 M83 y0 k0
#f04D98
r30 g30 B30
C60 M60 y60 k60
#1E1E1E
r0 g154 B166
C100 M0 y32 k18
#009AA6
r170 g39 B47
C24 M95 y100 k18
#AA272f
r253 g200 B47
C0 M18 y100 k0
#fDC82f
PMS 7455 PMS 1495 PMS 2955 Process Black CPMS 320 PMS 1805 PMS 172
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adelaide the wine capital brand guidelines
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03. typographyPrimary design font
Plantin Std is the primary font that should be used for body copy and main content. It can be purchased by clicking here.
Plantin Std Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Semi Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Plantin Std Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”
ABCDEFGHIJKLM NOPQRSTUVWXYZABCDEF GHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTU VWXYZABCDEFGHIJKLM NOPQRSTUVWXYZ
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adelaide the wine capital brand guidelines
ChAPtEr
03. typographySecondary design font
Bodoni Poster is the secondary font that should as an accent font for heading and bold copy.
BODONI POster aBcDefghIjklmNOPqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”
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adelaide the wine capital brand guidelines
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03. typographyWebsafe/Microsoft font
Arial regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”Arial bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=~!@#$%&*()_+<>:”
Arial is the internal font that should be used for all Microsoft documents and emails.
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adelaide the wine capital brand guidelines
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04. example applicationsPrint collateral
ET A NOBIS AUT IUMQUID EOSAM ET AUT QUO CULLORIT LIS AUTEMPOST PLABO.Et a nobis aut iumquid eosam et aut quo cullorit lis autempost plabo. Ita posaperatium faccae dem queLigent evelit et eturerr orrovit utent odist, quunda ducillaut voloriorum dolorro mos id ut et omnienda sunt, nobis volo volenis quam volupist, sum re repe et la dia nis quam iduciet venis volore nobis endae veliqui conet deriberias por aut quo corunt dolore prerum as.
aut eum NImus.
ET A NOBIS AUT IUMQUID EOSAM ET AUT QUO CULLORIT LIS AUTEMPOST PLABO.Et a nobis aut iumquid eosam et aut quo cullorit lis autempost plabo. Ita posaperatium faccae dem queLigent evelit et eturerr orrovit utent odist, quunda ducillaut voloriorum dolorro mos id ut et omnienda sunt, nobis volo volenis quam volupist, sum re repe et la dia nis quam iduciet venis volore nobis endae veliqui conet deriberias por aut quo corunt dolore prerum as.
aut eum NImus.
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adelaide the wine capital brand guidelines
ChAPtEr
04. example applicationsPrint advertising
SAW_032_Pull up Banner_850x2000_FINAL.indd 1 20/03/13 1:25 PMSAW_032_Pull up Banner_850x2000_FINAL.indd 2 20/03/13 1:25 PM
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adelaide the wine capital brand guidelines
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04. example applicationsPhotography
the logo may be reproduced on photographic, graphic, pattern or tonal backgrounds, these backgrounds should not obstruct and/or compromise the integrity of the logo.
When the logo is applied to photos or layouts with complex backgrounds, the logo should appear on a solid boundary box to maintain the logo’s integrity and clarity. the boundary box should be equal to the standard isolation area.
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adelaide the wine capital brand guidelines
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05. digital applicationsEmail signature
David Smith | Managing Director
111 ADELAIDE RD, ADELAIDE, SA, 5000. | T.08 8326 0000 F.08 8326 0000 WINEADELAIDE.COM.AU
This transmission is confidential and intended solely for the person or organization to whom it is addressed. It may contain privileged and confidential information. If you are not the intended recipient, you should not copy, distribute or take any action in reliance on it. If you have received this transmission in error, please notify the sender at the e-mail address above.
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adelaide the wine capital brand guidelines
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for further information or questions regarding the use of Adelaide the Wine Capital brand contact:
SA Wine Industry Association E: [email protected] t: 08 8222 9277
ChAPtEr