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Engagement, entertainment &
cultural relevance
Objective:
Create awareness & engagement for the Diplom-Is’ concept of
creating your own is-bar at home.
Approach and execution:
Relatable will identify and activate the right influencers, according to
client criteria, coordinate the entire activation and amplify word of
mouth by having participating brand ambassadors capture and
craft creative content in their own channels with real entertainment
value and cultural relevance while igniting curiosity and
engagement for the Diplom-Is brand.
APPROACH
A festival of creativity & ice-cream
Participating ambassadors were asked to purchase ingredients to their
Isbar from the Diplom-Is range. Then they put together a creative ice-
cream creation to share with their followers on Friday the 25th of
November, while telling their followers how much fun it is to make your
own isbar at home with your family.
The overall strategy is to post beautiful, engaging and entertaining
content, while allowing the participants to produce content with lots of
creative freedom.
BRIEF
APPROACH
Parents, Foodies & Interior designers
With 3,241 influential content creators and creative individuals in our
index in Norway we’ll identify and activate not only those with the
largest reach but also those publishing the highest quality of content to
a highly engaged audience of friends and followers.
We’re also able to add a layer of affinity on top of your other key criteria
to identify your real ambassadors - boosting relevance, trust and
impact.
BRIEF
Activation goals
20 1.00% 400K 4,000Brand Ambassadors est. engagement Min. social reach Est. interactions
Identify and activate a minimum of 20 brand ambassadors
Average % engagement of the published posts
A combined total reach ofat least 400,000 followers
Based on min. social reach times est. engagement
_____________ _____________ _____________ _____________
Relatable will coordinate the entire project.Diplom-Is will have the right to re-post all content in their owned digital channels
RESULTS
Activation Results
22 1.36% 545K 7,423posts engagement social reach interactions
22 ambassadors published 22 posts
Average % engagement of all published posts
Published posts reached 545,458 followers
7,077 likes, 266 comments & 80 friends tagged (mentions)
_____________ _____________ _____________ _____________
All while engaging and supporting your biggest brand ambassadors, creating high quality content & building awareness, consideration and engagement for your brand.
RESULTS
Average per post
24,794 1.36% 16 322social reach engagement comments & mentions likes
The average post reached 24,794 followers
The average post had 1.36% engagement
The average post had 12 comments + 4 mentions
The average post had 322 likes
_____________ _____________ _____________ _____________
All while engaging and supporting your biggest brand ambassadors, creating high quality content & building awareness, consideration and engagement for your brand.
EurekaPresentation
F R I Y AY #fredagskos har storkost meg med å lage egen
isbar hjemme! Står rett ved kaffekos-baren på kjöket.
Favorittplassen til guttene det nå😋 Skikkelig pop-is å
komme hjem og få lage seg egen iskombo med
#favoritterfraisbaren etter barnehagen! - åsså på en
freddah da 😉 Y A Y✨ takk #diplomis #ad #isbar
#iskrem #fantastisk #isbonanza
11
@katrinesting
4.9k followers
11
EurekaPresentation
Nå gleder vi oss til å komme hjem til gutta våre igjen 😍 Ikveld blir det #fredagskos
med det nyeste fra @diplomis
#favoritterfraisbaren 🍦🍨🍧 Lollipopis med tuttifrutti
strøssel og sjokoladesaus er barnas favoritt! 😄
#sponsored #diplomis #isbar #iskrem
12
@hverdagslykkelise
28K followers
12
EurekaPresentation
#fredagskos 🍨🍦🍨 :-) Koselig å samle familien til
adventspynting og #favoritterfraisbaren i kveld😋
Diplom-is har mange spennende nyheter!
Vi falt for krokan og sjokoladestrø, fantastisk salt karamellsaus, og selvfølgelig sjokoladesausen🍫
Tips! Dypp iskjeksen i sjokoladesausen, og deretter i
krokanstrø, før du fyller det med favorittisen*
Familiens isfavoritter?? Sirkus, Wanted Choco Cups, og Royal
Nougat & Hasselnøtt ✨Fin fredag til dere✨
#sponsored #diplomis #iskrem #isbar @diplomis
13
@bythereseknutsenno
13.6k followers
13
EurekaPresentation
Straks ut og hente favorittjentene og så kan helgen starte 💛
Tror de blir glade når d blir #fredagskos
med is og masse deilig tilbehør 😋😋
#diplomis #sponsored #isbar
#favoritterfraisbaren #iskrem
14
@casathoring
26.9K followers
14
All participating brand ambassadors followed local as well as global advertising / marketing regulations & best practice.
Relatable will handle all ambassador compensation, incl. full tax compliance, international transfers and more.
We’ve got your back.
FULL COMPLIANCE
16
Martin Garbarczyk
+46 735 09 96 08
Thank you.
Large-scale brand ambassador marketingPeople are the media power houses of tomorrow and the creative
agencies of today. A long-tail of creative individuals with massive reach
and a highly engaged audience.
They tell stories, craft content and have true emotional connection with
their audience. When they talk — their followers listen, engage and
respond.
By identifying and activating your most influential brand ambassadors
you’ll immediately get the word out in a way that truly cuts through the
clutter and capture the attention in your key target segment.
YOUR DISTRIBUTION PARTNER
Brand ambassadorship meets influencer
marketing
Influencer marketing is nothing new, but shifting from a “celebrity
tier” approach to a long-tail of real brand ambassadorship — to
capture your audience with a genuine and trustworthy message
— can have a massive impact for your brand marketing. In fact…
The photos to your left are great examples of both quality and
quantity when Adobe turned to their most influential brand
ambassadors to get the word out for their product launch. They
doubled the traffic to adobe.com with an army of 125 influential
brand ambassadors and on the next page you'll see why…
RELATABLE - OUR APPROACH
Attention, engagement & emotional connection is found in the long-tail.
Gathering data from more than 11 million brand ambassadors we’ve learned that true engagement is found in the long-tail. That more close-knit the groups of people the more likely they are to really pay attention, engage and respond.
It’s common sense when you think about it. We are, after all, more likely to listen to those that are like ourselves. It’s more trustworthy, engaging and relatable. And when line up a large number of influential brand ambassadors you’ll break through in ways that previously wasn’t possible. Adding to this that they genuinely love your brand and you’ll soon have a word of mouth army with massive distribution power standing by to help you get the word out.
RELATABLE - OUR APPROACH
Fully managed from A-Z with 100s
of brand ambassadors.
Finding the right people.
That’s the number one problem that our clients face. Not just a large group of influential individuals but finding the people that genuinely resonate with your brand. The creative individuals with massive reach, engagement and true affinity for your product or service. Your most influential brand ambassadors.
We’ve gathered more than 11 million creative individuals in our index and built out a system that enable us to quickly identify and activate a large number of top brand ambassadors, with very little overhead and stunning results.
OUR APPROACH
Your objective, challenges, budget and
our approach to see if we’re a good fit.
2. Pre-launch
3. Launch
1. Goals
Initial Consultation
4. Delivery
With your input we’ll setup your brief, categories,
cohorts, geo targeting & key target metrics
Leveraging our index of 11M top ambassadors
we’ll identify and invite the right people for you.
We run all onboarding, monitoring, guidelines,
legal, finance and FTC regulations/compliance
Delivery, reporting, reach, engagement, value
insights & other relevant brand marketing KPIs
step-by-step
For Fortune 500 consumer brands & upcoming startups.
The brands that work with us believe in the idea of amplifying their word of mouth with their most influential brand ambassadors. It’s a modern approach to brand marketing, on mobile, with massive impact - and together we’ve launched some of the largest brand ambassador activation programs in the world. Have a look at these case studies and you’ll understand why clients like Uber, Absolut Vodka and Adobe trust us to deliver large-scale brand ambassador marketing both globally and locally at rapid speed,, with very little overhead.
RELATABLE - CLIENTS
We’ve got your back.
Modern brand marketing - We love great advertising and are lucky to work with some of the best brands and people on the planet. On one hand we’ve been awarded for our work with Grand Clios and Lions - on the other hand we’ve been a part of building and scaling products & services to hundreds of millions of people, applying a modern approach to consumer and brand marketing.
From Fortune 500 to Startups - From launching global strategic partnerships with companies like Starbucks and Facebook to building out local mobile apps - We have both the experience and knowledge to partner with the Fortune 500 and the small (but brave and upcoming) startup. Engineering at heart - With automation, code, architectural structure and tools we leverage technology to drive incredible results with speed and efficiency. True magic happens when you combine creativity with technology to enable distribution at scale you couldn’t imagine, until now.
Aron Levin heads up product development, marketing and build the products and services we use. Former Director Growth at Spotify and Head of Ad Ops at King.
Martin Garbarczyk leads client strategy & business development. Former partner at FOAP - where he worked with hundreds of brands and agencies from all over the world.
Peter Blom oversees all business operations, user experience and design. Prior to Relatable he worked at Spotify, co-founded Rebel&Bird and launched SpotON Radio.
Stefan Pettersson writes code and specialise in bridging the cap between business and software development. 20 years of experience in web/mobile & game development.
Marketing
Tech
Scale
RELATABLE - THE TEAM