Customised programmesfor your company’s needs

Design your education programme

Table of Contents

P03 | Steinbeis Business Academy

P04 | Your benefi t - Project Competence Concept

P05 | Added value for the customer / company

P06 | Course assessments

P08 | Proof of academic performance

P10 | Creating competent leaders

P12 | Customised programmes for your needs

P13 | Sample module plan for Master‘s studies

P14 | Fast Facts

SBA | 2

The Steinbeis Business Academy has about 2000

enrolled students and more than 50 seminar loca-

tions nationwide. Due to our long-term partner-

ships with industry and commerce we can off er a

wide range of courses. The Steinbeis Business Aca-

demy is located in the Technology Region Karls-

ruhe, Germany and is the largest institute within the

Steinbeis University Berlin. Steinbeis programmes

combine theory with practice. During their studies

our students complete a company project, fully

supported by the university.

M.A. MASteR oF ARtS in MAnAGeMent

MBA MASteR oF BUSineSS ADMiniStRAtion

Our two year Master programmes are international

programmes addressing core business disciplines

from a global perspective with an emphasis on

“General Management“. The programme is desig-

ned in English for students with work experience.

Six short stays in four countries help students to

expand their international network base. During

these stays, classes are taught in English by a facul-

ty from well-known universities around the world.

M.A. oR MBA?

The MBA programme is open to managers from all

areas of industry, with a university degree and a mi-

nimum of two years‘ experience in leadership. The

M.A. programme is aimed at highly motivated and

committed junior managers from diff erent areas of

industry who already have a university degree.

SBA | 3

Steinbeis Business Academy

The Steinbeis University believes strongly in a con-

cept we call the Project Competence Programme

(German: PKS). The key priority throughout: a

constant focus on business needs, underpinned by

a solid grounding in academic and scientifi c theory.

During their studies, participants work on live projects

at the company sponsoring their study. Their project

is subsequently implemented within the business.

This innovative concept goes way beyond con-

ventional degrees: projects are designed to facili-

tate integrated transfer, whereby the students gain

new skills during their studies and apply their new

knowledge in everyday business. Apart from lin-

king directly to vocational requirements, this opens

up new avenues to innovation, competitive advan-

tage and improved profi tability.

The projects off er added value for your company

e.g. cost savings or improvements in productivity.

They allow students to specialise in specifi c areas,

promoting their individual goals for the program-

me.

toPiCS oF PRoJeCt titLeS (eXAMPLeS)

• Introduction of a balanced scorecard

in a company

• Establish a fi nancial analysis system for a

logistics company

• Quality control systems for the production

branch through a value analysis

• Diversity management and its implementation

in the human resources and organisational

development of a service company

Your benefi t - Project Competence Concept

The Siemens specifi c

program at Steinbeis

creates value not only for

the individual’s academic

development but also

for the sector the trainee

is working in within

Siemens. The General

Management program

allows the student to

write department specifi c

case studies which have

direct application into

the work environment.

SBA | 4

Siemens employee and

student Bora Yücel

Design the

future of your

employees

The study programme allows companies to syste-

matically enable their future managers to handle

the challenges of business in the 21st century. Par-

ticipating employees extend their professional ex-

pertise through a combination of solid academic

education and practical project work. As a result,

the study programme is an investment in existing

personnel and a sophisticated recruiting tool for

young talents.

Additional company benefi ts

• Customised extra-occupational programme;

more than 90 % of the time on the real job

• Integration of company specifi c programmes

• Course project providing an average benefi t

to the company of 100.000 € (to 150.000 €)

• Master of Arts (M.A.) in Management or

Master of Business Administration (MBA)

in two years

• Eff ective planning of management

development

• International and intercultural orientation

• Development of participants’ professional

networks internationally

• Improvement of English language skills

Added value for the customer/company

SBA | 5

The two-year Master Degree programme at Stein-

beis delivers interactive lessons combined with

basic theory, case studies, colloquia and simula-

tions. The following modules are compulsory:

• Project Management

• Strategy

• Entrepreneurship

• Leadership & Competencies I & II

• HR Management

• Micro-/ Macroeconomics

• Accounting and Corporate Finance

• Market Analysis

• International Management

• Law

• Cross-Cultural Management

tHe FoLLoWinG ASSeSSMentS

ARe UnDeRtAKen

Exams, transfer papers, case studies, project study

papers, colloquia and Master‘s Thesis.

Subsequently the knowledge gained from

lectures during the study phases can be adapted

into the transfer papers, case studies and project

study paper (German: PSA). The project study

papers are project and company related, and are

a key tool for completing the project work. They

form an excellent basis for the Master‘s Thesis due

to the scientifi c approach used and the continual

development of the project in the workplace.

Course assessments

The interaction between

practice and theory allows

me to enhance my

knowledge in both areas

and the network with other

Siemens trainees off ers a

high potential for knowledge

transfer and collaboration

inside of Siemens. Siemens

benefi ts from the possibility

to off er an attractive trainee

program and therefore

recruit the best talents in the

decreasing and competitive

labor force market.

Matthias Zutter, Siemens

employee and student

SBA | 6

Course assessments Master Degree Programme – Curriculum2 - year programme

Examples only. See full list on page 6

the outer circle: examples

of compulsory modules,

please see full list on page 6.

PSA: written assignment

that relates study to project

at work.

the inner circle: the Master‘s

Thesis is a fi nal piece of

written work, presented

orally at colloquium and at

fi nal defence.

MASteR‘S tHeSiS DeFenCe AnD CoLLoQ

UiA

PSA - Development Plan

MBA / M.A.PSA

- St

rate

gy P

lan

PSA - Marketing &

Sales P

lan PSA - Globalisation Plan

PSA - Finance Plan

ACCo

Un

tinG

An

D Co

RPoRAte FinAnCe

LeADeRSHiP AnD CoM

PetenCieS

entRePReneURSHiP

MA

RKet

An

ALy

SiS

CRoSS-CULtURAL MAnAGeMent

SBA | 7

The following graphic demonstrates a possible way to integrate

project study papers in a real project at a company. The students

have to write fi ve PSAs from a scientifi c point of view in order to

address a business related issue. In this way the project is looked

at from every angle. Above all, the transfer of theory to practice

and the resulting added value become clear in the project study

Proof of academic

PSA - Strategy Plan PSA - Globalisation PlanPSA - Marketing and Sales Plan

The PSAs together provide the academic and practical foundation

Furt

her

ass

essm

ents

: cas

e st

ud

ies,

exa

ms,

tra

nsf

er p

aper

s

• External marketing strategy

• Internal marketing strategy

• Intercultural background:

Choice of location

• Global and national

marketing strategies

• Raising capital in an

international environment

• Defi ning the project goal

• Scheduling the timetable

• Planning the resources

• Choosing project control and

documentation tools

SBA | 8

for the project and the Master‘s Thesis

papers. The fi ve PSAs provide the academic and practical found-

ation for the project and the Master‘s Thesis.

PSA - Finance PlanPSA - Competence Development Plan

• What professional skills,

expertise and attitudes do

you need for your project?

• What needs to change?

• What costs are you

going to face?

• What fi nancial advantage

will the project bring?

• What project specifi c

ratios are there?

Master‘s Thesis

Degree

SBA | 9

performance

SBA | 10

Competence develops in time, from the focused application

of knowledge and theory to real business situations. In this

programme students acquire the competence they need to

become eff ective managers and leaders through the process

of applying what they learn and refl ecting on the outcomes in

their assessment papers.

Layer upon layer of management competence is created as

students complete the basic modules and specialised ma-

nagement subjects and gain invaluable experience of how to

eff ectively apply this knowledge. Of unique value are the over-

seas study phases where students deepen their intercultural

and social skills and competences.

in PARtiCULAR tHe FoLLoWinG CoRe CoMPetenCeS

ReSULt FRoM ACtiVe PARtiCiPAtion in tHe PRoGRAMMe:

• Social and communications skills

• Leadership ability & management ability

• Intercultural competence

SBA | 10

Social and communications

skills

intercultural competence

Leadership ability and

management ability

operational competence

Creating competent leaders

SBA | 12

USAUSA

Brazil

China

India

GermanyGermany

Global economic and social developments and the increasing internationalisation of many aspects of business have created a need for leaders with an international, practice-oriented education. The Steinbeis Business Academy can create individual and high-quality university programmes based on your needs.

We off er the following options:

CUStoMiSeD PRoGRAMMeS FoR yoUR neeDS

We design a degree programme relevant to your industry sector and then select globally renowned universities and business schools where students attend classes. Your internal company training pro-grammes can be included.

inteGRAtinG inDiViDUAL StAFF MeMBeRS into eXiStinG inteRnAtionAL DeGRee PRoGRAMMeS

We are happy to create programmes for individu-al students so that they can join existing courses. In this way your employees undertake a master‘s study at various universities worldwide.

tHe VALUe yoU GAin• Proven management knowledge taught by fi rst class lecture staff • Global networking opportunities for students• Practice-oriented learning• International student body

Examples of possible university locations are on the map above. These can be adapted to your needs.

The Siemens Advanced

Program, in collaboration

with Steinbeis Business

Academy, is a unique pro-

gramme that allows for

an unparalleled combi-

nation of theoretical and

practical learning. The

opportunity to study at

internationally renowned

universities while working

on intellectually challen-

ging projects allows for

an optimal transfer of

knowledge.

Siemens employee

and student

Ms. Dana al Jufalli

Customised programmes for your company’s needs

Top partner universities inside and outside Europe

Sample module plan for Master’s studies

Further assessments:

PSA colloquia, case studies, presentations,

transfer papers and exams

Legend

Mandatory modules, which are only

examples, please see full list on page 6

Assessment: PSA (Project Study Paper)

1st study phase

Germany, 2 weeks

Strategy Plan

(PSA)StrategyProject Management

4th study phase

Germany, 2 weeks

Finance Plan

(PSA)EconomicsAccounting & Controlling

2nd study phase

india, 2 weeks

Marketing

Plan (PSA)Market AnalysisMarketing

5th study phase

China, 2 weeks

Development &

Competence

Plan (PSA)

EntrepreneurshipLeadership &

Competencies

3rd study phase

Brazil, 1 week

Globalisation

Plan (PSA)LawInternational Management

6th study phase

~ 2 days

Development &

Project

development & development & development &

implementationimplementationimplementation

ProjectProjectProject

specifi cationspecifi cationspecifi cation

Topic of the project

Project within the company

Master’s ThesisColloquium | Master’s Thesis defence

SBA | 13

Fast Facts (M.A. or MBA programme)

Master’s degree – Your advantage for a successful career

Master courses

University degree

Course of studies

Supervision

Group size

Study mode

Duration

Lecture periods

Programme start

Admission requirements M.A.

Admission requirements MBA

Practice and results-oriented Project Competence Study

International orientation

Master of Arts (M.A.) in Management

Master of Business Administration (MBA)

Business administration masters course

Main subject: Business Development

Scientific and individual supervision

15 - 20 students

Integrated vocational master‘s course

24 months

Attendance time between one and three weeks

Two days Master‘s Thesis defences

Summer and winter semester

Project sponsor (company / organisation)

First degree course (min. 180 ECTS)

Good to excellent English language skills

Successful participation in the assessment centre

Project sponsor (company / organisation)

Degree course (min. 210 ECTS)

Motivation letter

Professional work experience: 2 years

Good to excellent English language skills

Successful participation in the assessment centre

ContACt

Steinbeis Business Academy

International Department

E-Mail:

katharina.binz@shb-sba.de

holger.oswald@shb-sba.de

Telephone:

+49 (0) 7224 620 080

SBA | 14

SteinBeiS BUSineSS ACADeMy (SBA)

Eisenlohrstraße 23

D-76593 Gernsbach

Germany

telephone: +49 (0) 7224 620 080

Fax: +49 (0) 7224 620 08 99

e-Mail: info@steinbeis-academy.de

Web: www.steinbeis-academy.de

Managing Directors:

Prof. Dr. Peter Dohm, Birgit Gaida