Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Bournemouth Air Festival -A Captive Audience
When
Taking place 2nd – 5th September 2021, the UK’s leading seaside resort plays host to the spectacular and award winning aviation inspired Bournemouth Air Festival
Background
Staged for the first time in 2008, the free to view event event now has a worldwide reputation for excellence and a first class team behind its delivery. With commitment from the Armed Forces, trading from 10am –10pm**, daytime and dusk displays and live music, the festival sets itself apart from any other events.
**until 6pm Sunday
What happens
The event site, located between Bournemouth and Boscombe Piers, hosts 1.5miles of trading and brand engagement opportunities alongside exhibition stands, catering and fantastic interactive military villages
The flying program features the world’s best military and civilian aviation display teams and, out at sea an offshore naval presence unique to Bournemouth.
When the sun goes down, Night Air, brings fantastic magical entertainment with sparkling dusk displays Royal Navy performances and live music.
What can the Air Festival do for you?
The Air Festival attracts the largest single audience of any aviation event in Europe. Offering unique sponsorship opportunities it is a perfect venue to create engaging brand experiences, connecting your brand with your consumers and target market
Audience Demographics
Visitors from the Dorset and Hampshire counties as well as London, Midlands and M4 corridor.
ABC1, c2 and D social groups
Families and friends, not age specific
Did you know…..
• Since 2008 there have been more than 185 hours of aircraft displays performed by nearly 70 different display teams and pilots.
• In 2019 we welcomed in excess of 600,000 festival goers
• In 2019 the Air Festival welcomed the Breitling Jet Team for the first time
• The festival creates an estimated 500 full time jobs and contributes an estimated £30 million to the local economy
Exposure Air Festival organisers continue to challenge and stretch themselves to create a better, stronger and multifaced event, making extensive use of traditional marketing and PR with social media alongside a dedicated radio station- ultimately giving sponsors access to a massive worldwide audience
Working with media partners the festival engages with an online audience of more than 1.3M
Recognised by the European Air show Council and British Air Display Association for its marketing, social media PR and promotional campaigns
Print media coverage valued at more than £925,000 in 2019
Bournemouth Air Festival 2019 coverage included:
585,000 user engagement
550,000 impressions
1,200,000 impressions
Trading andbrand engagement
“We had a very positive experience working with the Bournemouth Air Festival and received a great response from the public towards our Rowse Wonderhive. The Air Festival has been the perfect location to engage with a family audience and receive a consistent footfall throughout the event.” Rowse
“We’re very happy – weather has been good and the breaks in the flying display have provided the public with a chance to visit the trade stands. I had the best day’s trading on Saturday I’ve had in six years!” The Flyzone
• Build the Air Festival into your communications plan
• The Air Festival offers a unique marketing and brand engagement opportunity
• Communicate to your target audience • Engage face to face • Trading pitches from £590 + vat
The Air Festival can help you create an experience consumers will want to be part of! Whether it is tasting, sampling, educating, informing or relationship building, the Air Festival is a fantastic, fun, engaging and inviting event where you can make meaningful connections with people
“ It has been amazing, certainly another great year. Our seafront stand has ensured great engagement with the public and to raise our profile as an Air Festival sponsor – footfall and location superb! Bournemouth Airport
Title Sponsor Partner Sponsor Night Air Sponsor STEM Sponsor Fighter Jet Display Sponsor
Other Aircraft Sponsor
Title Logo The ‘Your Name’ Bournemouth Air Festival
Collateral Logo on all collateral in prominent location
Logo in footer
Dedicated Press Launch Brand featured heavily to an audience of regional press and prominent businesses in both audio visual and display
Trading/Brand Experience 12m x 4m pitches in both platinum and gold areas
9m x 4m pitch in platinum area
6m x 4m pitch in gold 3m x 4m pitch in gold 3m x 4m pitch in gold
3m x 4m pitch in gold
Social Media Frequency to be determined
Official Website Presence on homepage of bournemouthair.co.uk with link to sponsors website until 30th September 2021 851,139 unique page views per year
Air Display Appearance Sponsorship of leading jet aircraft display appearances
PR Activity Regular releases announcing your support sent to local/regional media. Further mentions in subsequent releases and through event PR activity
Official Air Festival Brochure Logo on front cover, full page advert space and air display
acknowledgement
Full page advert space and air display
acknowledgement
Half page advert space and air display
acknowledgement
Quarter page advert space and air display acknowledgement
Quarter page advert space and air
display acknowledgement
Quarter page advert space and air display acknowledgement
Air Festival Hospitality 60 tickets 30 tickets
Public Address Sponsor messages and regular public announcements across the four days
Previous sponsors
2021 Bournemouth Air Festival Title Sponsor
Proposition
• With prices starting at £45,000 + vat this is an exclusive opportunity to take ownership of the UK’s leading and largest land, air and sea event
• Massive audience reach pre, during and post event.
• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity
Working Together Guided by the award winning Air Festival team your brand will take prominence on a substantial amount of choreographed and campaign managed Festival activity including*
Your Name Here
Pre Festival
• Logo incorporated into Air
Festival logo and event referred
to as the XX Bournemouth Air
Festival
• Dedicated PR announcement
• Online engagement Facebook,
Instagram, Twitter, official
website
• PR activity
• Membership to Patrons Club
During the Festival
• Air Festival radio and pa interviews
• Social media activity
• Display pilot/team meet and greets
• 60 complimentary tickets to beachfront hospitality marquee
• Trading/brand engagement
• Display sponsorship of allocated participating display team/ aircraft
• Branding rights across the Air Festival site
Post Festival
Event News Release
Online and social media references
*please see table for full breakdown
2021 Bournemouth Air Festival Partner Sponsor
Proposition
• For £25,000 + vat this is an exclusive opportunity to become partners with the UK’s leading and largest land, air and sea event.
• Massive audience reach both pre, during and post festival
• Unique opportunity to engage with hundreds and thousands of people via traditional marketing & PR alongside social media and experiential activity
Working Together
Guided by the award winning Air Festival team your brand will be included in host of choreographed and campaign managed Festival activity including:*
Pre Festival
• Press launch activity
• Online engagement Facebook, Instagram, Twitter, official website
• Official souvenir brochure
• PR activity
• Membership to Patrons Club
During the Festival
• Air Festival radio and PA interviews broadcasted online and across the site
• Social media activity
• Display pilot/ team meet and greets
• 30 complimentary tickets to Air Festival Hospitality
• Trading/Brand engagement
Post Festival
• Online and social media references
*please see table for full breakdown
Night Air Proposition
• With prices starting at £15,000 this is an exclusive opportunity to work with the UK’s leading largest land, sea and air event.
• Ownership of the awesome Air Festival Night Air (Thurs – Sat)
• Massive audience reach both pre, during and post festival.
• Unique opportunity to engage with hundreds of thousands of people via traditional marketing & PR alongside social media and experiential activity
Working Together
Keeping the event one step ahead of other air shows is the fantastic Night Air entertainment. Hosting live music, Royal Navy Beat Retreat performances, dusk air displays and fireworks, ‘Night Air’ provides another platform for you to promote your brand and engage with a mass market. Guided by the award winning Air Festival team your brand will b included in a host of choreographed and campaign managed Festival activity including*
• PR announcement
• Trading/brand engagement
• Logo on official website
• Membership to Patrons Club
• Official Souvenir Brochure
• Radio Interview
Red Arrows Display Appearance Sponsor
Proposition
• For £18,000 (+VAT) this is an exclusive opportunity to support the display appearance of the world famous RAF Red Arrows.
• Organisers hope again t be allocated the team for at least three days, again reinforcing the RAF’s view of the Air Festival as a category1 event.
• Massive audience reach both pre, during and post festival
• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity
• 15 complimentary tickets to the beach front Air Festival Hospitality
• Air Festival interviews broadcasted online and across the site prior to the Red Arrows display
*see table for full breakdown
Working Together
Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed festival activity including*
• PR Announcement
• Trading/brand engagement
• Online engagement – Facebook, Twitter, official website
• PR activity
• Souvenir brochure advert
“The Red Arrows are always made to feel incredibly welcome in Bournemouth. It is a huge privilege for us to display and participate at the festival, demonstrating the excellence of the Royal Air Force and inspiring people through a world-class show and teamwork.”
Squadron Leader Tom Bould, Team Leader and Red 1 of the Royal Air Force Aerobatic Team
STEM Sponsor – New for 2021 Showcasing for the first time in 2021 there will be a dedicated STEM area on the East Overcliff devoted to linking young people with business and industry to inspire the next generation of STEM specialists.
Proposition - £6,000Be the first to sponsor the STEM area on the East Overcliff. With 15 companies already signed up for 2021 it is set to be an exciting, engaging and ever popular area with families and groups alike.
Massive audience reach both pre, during and post festival Unique opportunity to engage with hundreds and thousands of people via traditional marketing and PR alongside social media and experiential activity
Working Together Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:*
• Branding rights of STEM area • Trading/brand engagement • Online engagement Facebook, Instagram,
Twitter, official website • PR activity • Souvenir brochure advert • Air Festival radio and PA interviews • Pilot display team meet and greets*please see table for full breakdown
Aircraft Sponsorship from £3,000Proposition
• This is an exclusive opportunity to support the display appearance of one of the numerous teams which display at the 2021 Air Festival
• Massive audience reach both pre, during and post festival
• Unique opportunity to engage with hundreds and thousands of people via traditional marketing and PR alongside social media and experiential activity
Working Together
Guided by the award winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including:*
• Trading/brand engagement
• Online engagement Facebook, Instagram, Twitter, official website
• PR activity
• Souvenir brochure advert
• Air Festival radio and PA interviews
• Pilot display team meet and greets
*please see table for full breakdown
Battle of Britain Memorial Flight Sponsorship
Proposition
• For £4,000 + vat this is an exclusive opportunity to support the display appearance of the historic Battle of Britain Memorial Flight which features the iconic Hurricane and Spitfire alongside the majestic Lancaster.
• Massive audience reach both pre, during and post festival
• Unique opportunity to engage with hundreds of thousands of people via traditional marketing and PR alongside social media and experiential activity
Working together
Guided by the award-winning Air Festival team your brand will be included in a variety of choreographed and campaign managed Festival activity including*
• Trading and brand engagement
• Online engagement, Facebook, Instagram, Twitter official website.
• PR activity
• Souvenir brochure advert, supplied by sponsor
• Air Festival radio and PA interviews
• Pilot/display team meet and greets
“We are always amazed by the hundreds of thousands of people on the seafront – it is a great venue to display at.“ Battle of Britain Memorial Flight
In quotes…
Air Festival Hospitality
Bring your brand to hundreds of businesses and people by taking ownership of the Air Festival Hospitality marquee. Packages from £12,000
Vintage Sponsor
Sponsor the vintage area in the Lower Gardens. Showcase your brand alongside the vintage inspired dancing, singing and car displays. Sponsorship starts from £4,000
App Sponsor
Sponsor the official Bournemouth Air Festival App. 2019 saw over 5300 users. App includes real-time flying program, map and schedule updates. Sponsorship starts from £2,000
In quotes
‘If you want to experience a first-class family air day – this is the place, Bournemouth is one of our favourites’ Corporal Frank Millerick, Tigers FTT
Sustainable Festival Sponsor
The biggest CO2 contributor at the festival is the way people travel to and from the event, attach your brand to making the Air Festival sustainable, packages from £4,000
Sponsorship, Brand Engagement and Trading Michelle Roberts & Alison Perrins
Tel 01202 128598/ [email protected] / [email protected]
Public Relations [email protected]
Special thanks to our contributing photographers Charlie Raven, Seb Schofield, Rob Flemming and David Halford