Introduction slide

AFC Bournemouth is a professional football team based in Bournemouth, Dorset who as 2015 play in the Premier League, the top tier of the English football system for the first time in their history.

Presented by: Mehran Amini TehraniSepehr Mohammadirad Yeraly Asambayev

Executive Summary

By the end of this presentation, you will know:

How AFC Bournemouth can benefit from its promotion

What the obstacles and issues for the current moment are

Explained 3 solutions to use the opportunities and to eliminate the weaknesses

Core Values & Club History

The club was formed in 1899 out of the remains of Boscombe FC

The 2009 -10 started with Eddie Mitchell as the new chairman at the club

The 2011-2012 season could be seen as one of important transitions as the majority of excellent players left for better opportunities.

Main issues identifiedLarge debt

Lack of infrastructure

International fans are unknown

Low stadium capacity (11,700)

Overview of solutions

International Tours

Website

Social media

Snapchat

Solution 1International Tours

Why is it beneficial?

Results?

Costs? £100,000

Timeline - less than one month or about a month

Solution 2

Website

Results?

Cost?

Timeline - 1-2 months

Negative (-) Positive (+)

Language Mobile Responsive

Too much info! Easy to navigate

Cookies are not available! No pop-up ads

Solution 3Social network

Snapchat & mobile app

Why is it beneficial?

Results?

Costs?

Timeline - less than 10 days

Summary & Conclusion

Mission Statement is ….

Our solutions ….

Solutions are beneficial if ….

Appendix

The questionnaire below is conducted through an online interview with one of the A.F.C Bournemouth’s fans.

1- Where are the most Bournemouth fans live?

2- What do you the most about the club?

3- What do you the least about the club?

4- Do fans happy about the ticket prices?

5- How many support the club in Bournemouth? Which age group?

6- What is the most valuable intangible asset of the club?

7- How the new partnership with PEAK6 can help the club to grow?

Bibliography

http://www.bournemouth.gov.uk/Business/Business.aspx - Accessed on 5th of November

http://www.bournemouth.gov.uk/CouncilDemocratic/Statistics/Themes/Labourmarket.aspx - Accessed on 5th of November

http://www.whymostwebsitessuck.com - Accessed on 5th of November