book 300,000 Hotels with the test Winner - Blaubach …...Advertising media Email and online booking confirmation Page 12 Newsletters Page 16 Prize draw Page 22 Advertising media for

your Contact at HRSHRS – Hotel Reservation ServiceBlaubach 3250676 Cologne / GermanyTel.: + 49 221 2077 900Fax: + 49 221 2077 [email protected]

© HRS – Hotel Reservation Service Robert Ragge GmbHAs of Januar 2011

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Advertising mediA 2011Online Advertising OptiOns fOr cOmpAnies

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HRS The companyAbout HRS Page 6Facts and figures Page 7Target group Page 8

Advertising media

Email and online booking confirmation Page 12

Newsletters Page 16

Prize draw Page 22

Advertising media for tourism boards

Homepage Page 26

Newsletters Page 30

Category special offers and theme hotels Page 34

Prices and contact detailsContact Page 39Overview of prices Page 40General terms & conditions Page 42

ConTenTS

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thecOmpAny

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AbouT HRSHRS – HoTeL ReSeRVATIon SeRVICe operates a worldwide electronic hotel reservation system for private and business travelers and is based on a database of more than 250,000 hotels. The system enables users to make direct bookings free of charge at up-to-date prices and with immediate confirmation.

With 90 million visits per year and 55 million unique users, HRS is the hotel industry’s most powerful sales channel for optimal marketing of available hotel rooms. More than 2 million hotel evaluations by customers for customers provide an ideal decision-making aide when booking hotels. More than 20,000 companies regularly book accommodation for their business trips, conferences and group travel through HRS. The list of corporate customers using HRS includes global players including IKEA, Metro AG, EADS, Deutsche Telekom, Lenovo and BBC as well as many small and medium-sized companies.

The HRS booking system is integrated into more than 6,000 webpages, including airlines such as Lufthansa, Air Berlin, Germanwings, LOT Polish Airlines and Austrian Airlines, as well as the sites of cities and regions like Muenchen.com and Koelntourismus.de.

In addition to its headquarters in Cologne, HRS has offices in Paris, London, Shanghai, Warsaw, Rome, Istanbul and Moscow. HRS also owns Tiscover GmbH, the leading hotel portal for the regions of the Alps.

7Facts and figures

FACTS And FIguReS•Website: 55 m unique users with about 90 m visits per year•Homepage: 7 m page impressions per month• Theme hotel category: 400,000 page impressions per month • Interstitial banners: 3 m page impressions per month• Customer newsletter: 2 m subscribers, twice a month• Corporate newsletter: 30,000 subscribers, monthly

general information about HRS: • 2 m guest reviews•More than 20,000 companies are corporate customers• 6,000 partners regularly use HRS• 250,000 hotels in all categories in more than 180 countries•Bookable in 32 languages

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TARgeT gRouPReason for traveling: Private 59 % Business 41 %

employed: Yes 89 % No 11 %

Level of education: University 49 % ‘A’ level’s 20 % ‘O’ level’s 26 % Other 5 %

59%

41%

11%

89%

49%

26%5%

20%

9Target group

Sex: Male 62 % Female 38 %

Age: 60 years and older 14 % 50 – 59 years old 26 % 40 – 49 years old 34 % 30 – 39 years old 20 % 20 – 29 years old 6 %

net household income: Up to € 1,000 2 % € 1,001 up to € 2,000 11 % € 2,001 up to € 3,000 19 % € 3,001 up to € 4,000 17 % More than € 4,001 20 % No statement 31 %

Source: HRS market research

62%

38%

26%

14%6%20%

34%

19%

11%

17%

31%

20%

2%

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AdvertisingmediA

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no. 1

no. 2

bookIng ConFIRMATIon

13booking confirmation

e-MAIL bookIng ConFIRMATIonBooking confirmation e-mails are an ideal “Point of Sale” for complementary travel products. Moreover, e-mail booking confirmations are printed out and taken by the traveller for the duration of their journey. You are therefore guaranteed multiple instances of visual contact.

Advertising service:•no. 1: Banner; format: 188 × 105 pixels. Link to your website•no. 2: Full Banner; format: 468 × 60 pixels. Link to your website

graphic formats: JPG and GIF; size: max. 20 KB per graphic

Prices for the german language version: •Banner: € 5,000 per month• Full Banner: € 4,000 per month

Other languages on request

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bookIng ConFIRMATIon

no. 1

no. 2

15booking confirmation

onLIne bookIng ConFIRMATIonAs soon as the user comes to the online booking confirmation the hotel reservation is finalized. An ideal moment to present complementary travel products. Attract users with well designed banners and suitable products to come to your website.

Advertising service:•no. 1: Rectangle; format: 300 × 250 pixels. Link to your website•no. 2: Full Banner; format: 468 × 60 pixels. Link to your website


Prices for the german language version: •Rectangle: € 7,500 per month• Full Banner: € 6,500 per month Other languages on request

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CuSToMeR neWSLeTTeR – AdVeRTISIng bAnneR

17Customer newsletter

CuSToMeR neWSLeTTeR – AdVeRTISIng bAnneRWith a placement in the HRS customer you will reach a target group interested in travel and leisure. The HRS newsletter is sent out to two million subscribers twice a month. Use the huge range of this placement for your advertising and product messages.

Advertising service:•Advertising banner; format 580 × 100 pixels • Link to your website


Languages and prices: •German: € 6,500•English: € 1,500 •French: € 1,500•Polish: € 1,500Other languages on request

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CoRPoRATe neWSLeTTeR

19Corporate newsletter

CoRPoRATe neWSLeTTeRThe HRS corporate newsletter is sent out to 30,000 corporate customers on a monthly basis. By advertising in our corporate customer newsletter you will reach people working in top-level travel management as well as business travellers themselves. You can present yourself to a highly exclusive target group that is experienced in travel with a high net budget income and without scatter loss.

Advertising service:•Advertising banner; format 391 × 75 pixels• Link to your website


Language and prices: •German: € 2,000•English: € 700•French: € 700•Polish: € 700Other languages on request

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HoTeL neWSLeTTeR

21Hotel newsletter

HoTeL neWSLeTTeRThe hotel newsletter is sent out to over 100,000 hotels from the HRS network once a month. A placement here is especially suitable for cooperation partners in the hotel industry who wish to increase their brand’s level of exposure on the market or introduce new products.

Advertising service:•Advertising banner; format 580 × 100 pixels• Link to your website


Languages: German, English, Spanish, French, Italian

Prices: € 2,000

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CoMPeTITIon

no. 2no. 1

no. 3

23Competition

CoMPeTITIonThe HRS competition is integrated into the customer newsletter every month and is sent to millions of subscribers. It is one of the most attractive elements of the newsletter and regularly achieves the highest click-through rates. In addition to the newsletter, the competition is also advertised on the homepage for one week, achieving maximum visibility.

Advertising service:•no. 1: Newsletter banner; format: 580 × 100 pixels•no. 2: Editorial homepage teaser; format: 204 × 96 pixels•no. 3: Competition page with up to 700 characters of text and two images; format: 436 × 212 pixels and 134 × 134 pixels


Languages and prices: •German: € 3,000 + sponsoring of 5 prizes• English: € 600 + sponsoring of 5 prizes•French: € 600 + sponsoring of 5 prizes•Polish: € 600 + sponsoring of 5 prizesOther languages on request

AdditiOnAl Advertising fOrmAts fOr tOurism AssOciAtiOns

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nr. 1

no. 2

HoMePAge “L TeASeR”

27Homepage “L teaser”

HoMePAge “L TeASeR” The most prominent and farthest-reaching advertising format on the HRS Website is flexible and efficient for you to use. The traffic can be steered in a variable manner, so that you can advertise with a very prominent format even with limited budgets. Every time the HRS homepage is called up, a different and rotating L teaser motif appears depending on the percentage distribution of the traffic. The format provides ideal possibilities to draw the client’s attention to a tourism destination with attractive hotel offers.

Advertising services:no. 1: L teaser• Graphic with headline (max. 55 characters) and link text (max. 40 characters)•Key visual with logo in 228x232-pixel format• 3 hotel offers no. 2: Landing page• Landing page with header graphic in 988×100-pixel format• Text on the landing page: max. 500 characters•Up to 18 hotel offers including a picture, details of the offers and a link

graphic formats: jpg or gif. File size: max. 20 KB per graphic

Period: min. 1 week

Prices for german-language versions:• 50% of traffic; approx. 750,000 PIs/ week: € 15,000 (CPM: € 20)• 30% of traffic; approx. 450,000 PIs/ week: € 9,000 (CPM: € 20)• 20% of traffic; approx. 300,000 PIs/ week: € 6,000 (CPM: € 20)other Languages and prices: • English: € 5,000 per week• French: € 4,000 per week• Polish, Italian, Spanish, Russian, Turkish: € 3,500 per week

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oTHeR HoMePAge TeASeRS

nr. 3

nr. 1

nr. 2

29other homepage teasers

oTHeR HoMePAge TeASeRSIn addition to the Lteaser, we offer other opportunities for far-reaching editorial placement on the Homepage 2. Teaser no. 1, located directly under the hotel search function, can be used to display up to eight images and provides an opportunity to highlight various aspects of your campaign. This form of placement can also be combined with HRS hotel offers via a landing page.

Advertising service:no. 1: •A headline of up to 50 characters of text •Up to 8 graphic elements in 72x72-pixel format •A link to your Web site or to a landing page (no. 3) with HRS hotel offers no. 2: •A headline of up to 25 characters of text•A graphic in 204x96-pixel format•A link to your Web site or to a landing page (no. 3) with HRS hotel offers


Period: 1 week Languages and prices: Teaser no. 1: •German: € 15,000•English: € 3,500 •French: € 3,000•Polish: € 2,500Teaser no. 2: •German: € 9,500•English: € 2,000 •French: € 1,500•Polish: € 1,000Other languages on request

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CuSToMeR neWSLeTTeRAdVeRTISIng bAnneRS And LAndIng PAge

no. 2

no. 1

31Customer newsletter

CuSToMeR neWSLeTTeR AdVeRTISIng bAnneRS And LAndIng PAgeThe end-user newsletter is sent out to two million people interested in travel and leisure once a month. Tourism associations can optimally advertise their destination here. The destination campaign can also be supported with HRS hotel offers via a landing page.

Advertising service:no. 1: newsletter banner • Format: 580 × 100 pixelsno. 2: Landing page or link to your website•Up to 500 characters of text and key visual; format: 988 × 100 pixels•Up to 18 hotel offers as well as photos, offer details and a link from the HRS system


Languages and prices: •German: € 6,500•English: € 1,500 •French: € 1,500•Polish: € 1,500Other languages on request

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STAnd-ALone neWSLeTTeR

33Stand-Alone newsletter

STAnd-ALone neWSLeTTeRA stand-alone newsletter can be used to present your hotel chain exclusively to 2 million HRS customers. You determine the content of the newsletter. We offer a wealth of design alternatives so that you can present your hotel chain as attractively as possible.

Advertising service:• The design of an entire HRS newsletter • Landing pages (no. 2) with HRS hotel offers• Link to your website


Prices for german-language versions:•1,4 million subscribers: € 60,000 (CPM € 43)•700.000 subscribers: € 30,000 (CPM € 43)•280.000 subscribers: € 12,000 (CPM € 43)

other Languages and prices: • English: € 10,000•French: € 8,000

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THe SPeCIAL-oFFeRS CATegoRy

nr. 2

nr. 1

35The special-offers category

THe SPeCIAL-oFFeRS CATegoRyThe special-offers category contains everything associated with saving money. Skilfully position your destination by placing your bargains in our “special offers & competitions” category. It’s also a great place to inform HRS bargain-hunters about events, leisure activities and prize draws. By popular demand from our customers, we’ve also created an “alpine holidays” category. This is ideal for presenting Austrian partner destinations alongside seasonal offers.

Advertising service:no. 1: Teaser•With image in 204 x 96-pixel formatno. 2: Landingpage• For up to 500 characters of text and a key visual in 988 x 100-pixel format•Up to 18 hotel package deals as well as pictures, details and a hotel link from the HRS system or Tiscover


Period: 1 month

Language: German

Prices: 2,500 EUR per month

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THeMe HoTeL CHAnneL

no. 2

no. 1

37Theme hotel channel

THeMe HoTeL CHAnneLIn our theme world, we already offer categories such as spa, design, golf or beach hotels. Book an advertising banner in a category and position your destination in relation to a theme. Alternatively, let us set up a new theme category for you! Your theme category will be accompanied by information on your destination and suitable HRS hotel offers. How about, for example, the category active or family hotels?

Advertising service:no. 1: new theme category• Introductory text, max. 300 characters• 6 vertical boxes• 5 horizontal boxesno. 2: Advertising banner• Format 640 × 120 pixels• Landing page with max. 500 characters of text and key visual; format 988 × 100 pixels•Up to 18 hotel offers with picture, offer details and link from the HRS system


Period: 1 month

Language: German

Prices: • Theme category: 12,000 EUR per month•Advertising banner: 2,500 EUR per month

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prices And cOntAct

39booking and contact details

ConTACTShould you wish to discuss the various possibilities, please do not hesitate to contact us. We will advise you on choosing an advertising space and will support you in planning your marketing for the year.

Please note that the advertising formats in this catalogue cannot be booked by hotels or hotel chains. Furthermore, hotel brokers and travel organisers are excluded as advertisers.

For tourism associations or tourist offices, we offer special formats in addition to the general forms of advertising. Should you have any questions about these special formats, please do not hesitate to ask. katharina ehlbeckAdvertising Sales ManagerTel.: +49 221 2077 5082

katrin HockSenior Advertising Sales ManagerTel.: +49 221 2077 5834

Fax: +49 221 2077 719e-Mail: [email protected]

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oVeRVIeW oF PRICeS

Language DE Validity period

booking confirmation e-mail

Banner € 5,000 per month

Full Banner € 4,000 per month

online-buchungsbestätigung

Rectangle € 7,500 per month

Full Banner € 6,500 per month

Advertising format Language DE Language EN Language FR Further Languages Validity period

newsletter

B2C newsletter – competition € 3,000 € 600 € 600 € 600 per issue

+ 5 vouchers + 5 vouchers + 5 vouchers + 5 vouchers 1 week homepage

B2C newsletter – banner € 6,500 € 1,500 € 1,500 € 15,00 per issue

B2B newsletter – banner € 2,000 € 700 € 700 € 700 per issue

B2B hotel newsletter – banner € 2,000 per issue

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Additional advertising formats

for tourism associations Language DE Language EN Language FR Language PL Validity period

Homepage

Homepage L-Teaser

50% of traffic; approx. 750,000 PIs € 15,000 per week



€ 5,000 € 4,000 € 3,500 per week

Homepage teaser No. 1 € 15,000 € 3,500 € 3,000 € 2,500 per week

Homepage teaser No. 2 € 9,500 € 2,000 € 1,500 € 1,000 per week

newsletter

B2C newsletter – banner with landingpage € 6,500 € 1,500 € 1,500 € 1,500 per issue

Stand-Alone Newsletter € 60,000 € 10,000 € 8,000 per issue

Theme hotel Channel – banner € 2,500 per month

Theme hotel Channel – theme category € 12,000 per month

overview of prices

oVeRVIeW oF PRICeS

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HRS advertising media Prices valid from 01.01.2011

1. Responsibilities and the contractual partiesHotel Reservation Service Robert Ragge GmbH, hereinafter referred to as “HRS”, makes a number of different online adver-tising formats available on its website subject to availability. Advertising customers may book advertising options subject to availability and at the conditions laid down in the present General Terms & Conditions.

2. Conclusion of an agreement All offers from HRS are non-binding. Contractual relations are established when HRS confirms the customer’s order in writing. Orders issued verbally, over the telephone or electronically will be considered agreed in HRS’s written confirmation unless withdrawn by the advertising customer either immediately or within a space of three working days. All orders are governed by these General Terms & Conditions to the exclusion of all others. The advertising customer’s General Terms & Conditions are explicitly deemed not applicable and may not be taken into account. Nor may they be taken into account tacitly.

3. WithdrawalAn advertising contract comes into effect the moment the order is confirmed as per Section 2 of these General Terms & Condi-tions. Withdrawal or retraction by the advertising partner is not permissible. The advertising partner is therefore obliged to approve and pay for the booked advertising option.

4. Price changesHRS reserves the right to change the price list at any time. Agreed and confirmed advertising orders will be fulfilled at the agreed price. Later price changes will only be valid if they are announced by HRS at least one month before coming into effect. In the event that prices are increased at a later date, the advertising customer will have the right to cancel previously issued orders that are due to be fulfilled in the future. Such cancellation must be made in writing within 10 working days of receiving notification of the price increase. In the event of such cancellation, all previously issued advertising orders will cease to be valid on the date at which the announced price increase comes into effect. HRS may avoid cancellation by simply writing to the advertising customer stating that the price increase will not apply to the previously issued advertising orders. In this case, the agreed prices will stand.

5. ResponsibilityThe advertising customer will bear sole responsibility for the content and form of the advertising. HRS shall have the right to reject any advertising whose content is illegal or constitutes a breach of official regulations or common decency. Orders from advertising agencies or mediators will be accepted only for specifically named customers and if the relevant product group is stated. This same applies to orders issued directly by adver-tising customers. No mediation commission is paid. Advertising customers guarantee that the supplied advertising materials are neither illegal nor breach the rights of Third Parties. Further-more, upon request, the advertising partner will immediately

geneRAL TeRMS & CondITIonS

43general terms & conditions

indemnify HRS against all Third-Party claims and any costs associated therewith, including the cost of legal proceedings.

6. Conditions of paymentThe price stated in the order confirmation shall apply. All prices are subject to value-added tax at the legally applicable rate. All invoiced sums must be paid in full no later than 14 days after receiving the invoice. In the event of late payment, a flat administrative fee of € 20 will be charged for each reminder. This will not affect HRS’s right to press further claims against the advertising customer, especially late-payment interest at the legally-applicable rate, at present 8% over the basic rate of interest.

7. HRS’s obligations and liabilities HRS will be obliged to integrate the advertising materials sup-plied by the advertising customer on the booked webpages as per the order confirmation. HRS will be deemed to have fulfilled its contractual obligations if it has taken the same steps to display the advertising materials as it takes to display its own content. Fulfillment of the contractual obligations will not de-pend in particular on whether or not the advertising materials are actually visible online (for instance in the case of technical faults, breakdowns, server problems or maintenance work). HRS will not be obliged to guarantee that the advertising materials are available or visible for a particular period or in a particular way. If the layout of its webpages changes, HRS will have the right to alter in an acceptable manner the way that the adver-tising is displayed. If these changes are unacceptable for the advertising customer, the contractual parties will be obliged to find a mutually acceptable solution. If they cannot, both parties will have the right to terminate the relevant advertising con-tract by way of exceptional termination.

HRS will be liable only for wrongful or gross breaches of its contractual obligations and irrespective of the extent of its fault in the case of breaches of obligations essential to the fulfillment of the contract (its cardinal duties). In each instance, its liability will be limited to the level of foreseeable damage and may not exceed the total remuneration paid for fulfillment of the relevant order. In the event of non-fulfillment, interruption or premature removal of the advertising due to official or judicial orders or force majeure, HRS will be released from its contrac-tual obligations but maintain the right to demand the agreed remuneration.

8. ValidityThe validity period depends on the type of advertising measu-res as specified in the relevant applicable price list. The validity period stated in the relevant order confirmation shall apply. The relevant order will end at the end of the individually agreed validity period without the need for separate termination.This will not affect the right to termination for pressing reasons.

9. Closing regulationsIn order to be valid, all changes and additions to an order must be issued in writing. Should one of more of the clauses herein be or become invalid, this will not affect the validity of the other clauses. Should such a case arise, the contractual parties agree to replace the invalid clauses by valid ones that meet the aim and purpose of the original clauses. Provided that the advertising customer is a businessman, the exclusive court of jurisdiction for any disputes arising from or relating to the relevant order will be that in Cologne.

Documents

book 300,000 Hotels with the test Winner - Blaubach …...Advertising media Email and online booking confirmation Page 12 Newsletters Page 16 Prize draw Page 22 Advertising media for