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Boating,YESS!
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www.norskmaritimtforlag.no
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Do you get out on the water in the course of the summer? Then
you’re in good company! There are 750,000 leisure boats in Norway
and half the population gets afloat at some point in the year.
The main sources of information for boat users are boating
magazines and boat related web pages. This was shown by the big
boating survey organized by NMD, KNBF and Norboat in 2012.
Norsk Maritimt Forlag A/S is a Norwegian publishing company
specializing in information and inspiration for the boating market.
We publish Båtliv, SEILmagasinet, Båtguiden, Seilas and Havna in
magazine and online versions. Every month we inspire and inform
nearly half a million Norwegian boat users.
Together for boating
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We create the dreamsNorwegians can choose from many types of
holiday and recreational activities. Interest in boating is not a
given. Someone needs to create the desire and plant the dream of
boating. That is our job!
Norsk Maritimt Forlag delivers boating related material to VG,
thus placing boating on the social agenda. Several of the best
boating journalists and photographers in the country are behind the
magazines Båtliv, SEILmagasinet, Seilas, Båtguiden and Havna.
www.norskmaritimtforlag.no
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The staff also includes journalists Jørn Finsrud, Asbjørn
Thorup, Linn Krogh Hansen, Jan Hanchen Michelsen and a number of
talented freelancers.
Frode Pedersen of Båtliv has extensive experience as staff
photographer in A-magasinet and front desk at Aftenposten before
choosing to focus on boating journalism.
Frode PedersenEditor Båtliv
Axel Nissen-Lie in Seilas has been involved with boat-ing
journalism from childhood, and follows every news item to do with
sailboats and equipment.
Axel Nissen-LieEditor Seilas
Magne Klann of Havna is the author of Havneboka and has written
a sailing manual. For the benefit of our read-ers he contributes
articles on ports and anchorages along with boat related
matters.
Magne KlannEditor Havna
Morten JensenEditor SEILmagasinet
Morten Jensen of SEILmagasinet and Seilas has written about
sailing and sailboats since he was sailing in the Olympics in the
70’s. Few have tested so many boats and covered as many
regattas.
Ole Henrik Nissen-Lie has worked as a journalist at Aftenposten
for many years. He is a coastal skipper with three Atlantic
crossings and dozens of North Sea crossings under sail to his
credit.
Ole Henrik Nissen-LieChief editor
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Through Båtliv, SEILmagasinet, Båtguiden, Seilas and Havna you
are able to reach large parts of the Norwegian boating community.
Motorboaters through Båtliv and sailors through SEILmagasinet and
Seilas. Readers spend on average an hour reading the magazines.
Advertising is often perceived as noise but as an advertiser in
Båtliv, SEILmagasinet and Seilas your ads are welcomed into the
reader’s home. We can assist with your marketing in several
ways.
Inspirational magazines
www.norskmaritimtforlag.no
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RETU
RUKE
40
Nr 7/2012 • Pris kr 89,-
INTERPRESS NORGE
2013-modellene er her:
Mangfoldignyhetshøst
B/OneNy inngangsbillett
til båtlivet
Store seilaser i Nord-Norge
Ildsjelene holderseiler-Norge i gang
Lær varmeapparatet å kjenne
Tid for å pleieseilene dine
ISSN 1501-8105
9 771501 810016
07
Boat Show in your pocket Båtguiden is celebrating its 40th
anniversary! During all these years Båtguiden has been
Scandinavia’s most complete listing of recreational boats and
marine accessories on the market. Nearly 100,000 people read
Båtguiden in the course of the year, and 36 percent of these plan
to buy a boat, according to a Synovate survey from autumn 2010.
Modern motor boat magazine for the whole family Almost 100,000
enthusiastic boaters read each issue of Båtliv. Båtliv’s editorial
staff collaborate with VG online and on paper, thus helping to
promote boating throughout Norway. The editor of Båtliv is also on
the prestigious jury which selects “Motor Boat of the Year” in
Europe.
The country’s oldest sailing magazine Seilas is stable at around
70,000 readers on average per edition. Seilas is the exclusive
sailing magazine, which has been the official magazine of the Royal
Norwegian Yacht Club for more than 100 years. The editorial team
are part of the prestigious jury of leading European boating
magazines which annually selects “Yacht of the Year” in Europe.
The sailing magazine of Norway SEILmagasinet is closely
affiliated with the sailing associations in Norway and has readers
all along the coast. A number of sailing clubs collectively
subscribe to SEILmagasinet. This exposes SEILmagasinet to the most
active sailors in the country. The Synovate survey NMF completed in
2010 shows that readers of SEILmagasinet spend twice as much on
their boats as the average boater.
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Online with the boatersThrough five sites we reach a large part
of the Norwegian boating population, and offer the opportunity for
targeted marketing. Editorial collaboration with VG ensures traffic
on the website. As far as we know, no other boating magazine in
Europe boasts more online readers than batliv.com and seilas.no.
You can launch new boats with live online TV through our
services.
www.havna.com Boaters go to havna.com for background information
for trips and adventures. Here they find a summary of ports and
events along the coast. Havna.com have 15-20 000 readers on average
each month.
www.batguiden.no On www.batguiden.no you will find Norway’s
largest display of leisure boats and equipment on the internet.
Advertising on www.batguiden.no is a fast, affordable and safe way
to get in contact with information-seeking boaters.
www.norskmaritimtforlag.no
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www.batliv.com Batliv.com is Scandinavia’s most visited news
site for boaters with 60-70 000 readers (unique visitors) per month
(2012 figures). Readers are motorboat people who want to keep
themselves up to date on boats, equipment, navigation and
seamanship.
www.seilmagasinet.no Seilmagasinet.no is a new website and news
service for sailors, and boasts 20 to 30,000 unique visitors a
month (2012 figures). Here sailors can find schedules and
registration services to regattas, as well as news about sailing
and tips and advice on how to be a better sailor.
www.seilas.no Seilas.no is where sailors come to catch up on
news, have discussions with other sailors or offer boats and
equipment for sale. Seilas.no have 40-50 000 readers on average
every month (2012 - figures). Batliv.com is Scandinavia’s most
visited news site for boaters with 60-70 000 readers (unique
visitors) per month (2012 figures). Readers are motorboat people
who want to keep themselves up to date on boats, equipment,
navigation and seamanship.
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www.norskmaritimtforlag.no
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Your marketing partner Through Norsk Maritimt Forlag’s
publications you can reach about half a million Norwegian boating
enthusiasts monthly, through magazines and online. Readers are
active boaters who spend a lot of time on our magazines.
We can also help you with your communication needs. In our
archive we have tens of thousands of pictures of boats, boating,
sailing along with ports and waterways. Our reporters are
constantly out there testing boats and writing articles. Through us
you can buy videos, images and PDF-tests for your ads, brochures or
websites.
Want exposure on net-TV? No problem.
We have published more than 250 titles on our website in recent
years. We offer sponsorship spots on editorial videos. You can also
launch your news in the form of commercials on net-TV through our
website.
Do you need help conducting market research or campaigns? Our
staff can help you create advertising material at a nice price.
Moreover, we can do online market research for you on our website.
We can also look at formats other than the standard sizes in the
price list in order to fit your needs. Please contact us, we can
help!
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The sales department of Norsk Maritimt Forlag can help you get
the best return on your advertising investment. Our skilled staff
have good market knowledge, thus helpingcustomers find the right
media solutions to fit their needs.
Tor-Kristian Øines is the industry’s “grand old man”. He has
worked in the magazine industry since Seilas was relaunched in
1975. In the years 1992 - 2005 he was a partner and Publishing
Director at Norsk Maritimt Forlag AS. In addition to his sales
responsibilities for Båtliv, he is also project manager for
Båtguiden.
Sales manager Bå[email protected]: +47 905 08 752
Tor-Kristian Øines
Sales manager [email protected]: +47 920 22 016
Anders Theodor Bye Anders Theodor Bye is an avid boater with
experience in sales and marketing. With background as account
manager of FINN.no responsible for their boat section, Anders knows
the boat-ing industry and has good knowledge of internet marketing.
Anders also has experience from the retail industry and has a
degree in marketing.
Sales manager SEILmagasinet Key Account
[email protected]: +47 915 27 467
Lisbeth Ølness Lisbeth Ølness has long and broad experience in
the media industry from both the trade press and newspapers along
with various positions in sales, marketing/ analysis and
manage-ment. Lisbeth has a diploma in marketing and media
consulting. Questions about supplements/inserts and sponsorships
can be addressed to Lisbeth.
Media [email protected]: +47 404 57 119
Sales manager [email protected]: +47 454 06 842
Morten Erik Fladeby
Jan Hornslien
Media [email protected]: +47 406 49
131
Gry-Heidi Brun
Morten Erik Fladeby has extensive experience in sales. He has
degrees in marketing and typography and has extensive expe-rience
from the media and magazine industry. Along with his colleagues he
is an avid boater.
Gry-Heidi Brown works with SEILmagasinet’s online and printed
versions. She has a marketing degree from BI, and was customer
consultant at the magazine Appetitt before she joined the sales
team at SEILmagasinet in 2009.
Are you online? Does video seem interesting? Talk with Jan
Hornslien. He has broad experience in publishing, marketing and
film. Previously product manager at Capa cinema adver-tising,
project manager at Clear Channel and media consultant in
Osloavisen.
We can help you!
www.norskmaritimtforlag.no
