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©2014 BMC Software. All Rights Reserved. 1 BMC Engage 2014 is an IT management conference where BMC customers, partners, IT practitioners, and product experts will share insights and best practices to support the delivery of digital services and drive business transformation. BMC Engage brings together business leaders and IT professionals, from executives to operations to the front lines of system administration, for a comprehensive agenda of IT management topics, networking, and hands-on technical training in BMC products and solutions. Participants will leave with the tools and know-how to optimize today’s mainframe, mobile, and cloud technologies for efficiency, growth, and leading-edge innovation. BMC Engage will provide three key areas of value for attendees: Insight: Attendees discover new strategies and solutions as well as the underlying technical knowledge to help their IT organizations benefit from improved operations. Innovation: Attendees deepen their understanding of the trends and technologies around IT management and the delivery of digital services that support business transformation. Interaction: Attendees connect both onsite and online with peers, BMC experts, and IT vendors to expand their personal networks and build their social capital.

BMC Engage will provide three key areas of value for attendees€¦ · CMDB—Myths, legends, and dragon-slaying (90 Minutes) Do you already have a configuration management database

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Page 1: BMC Engage will provide three key areas of value for attendees€¦ · CMDB—Myths, legends, and dragon-slaying (90 Minutes) Do you already have a configuration management database

©2014 BMC Software. All Rights Reserved. 1

BMC Engage 2014 is an IT management conference where BMC customers, partners, IT practitioners, and product experts will share insights and best practices to support the delivery of digital services and drive business transformation. BMC Engage brings together business leaders and IT professionals, from executives to operations to the front lines of system administration, for a comprehensive agenda of IT management topics, networking, and hands-on technical training in BMC products and solutions. Participants will leave with the tools and know-how to optimize today’s mainframe, mobile, and cloud technologies for efficiency, growth, and leading-edge innovation.

BMC Engage will provide three key areas of value for attendees:

• Insight: Attendees discover new strategies and solutions as well as the underlying technical knowledge to help their IT organizations benefit from improved operations.

• Innovation: Attendees deepen their understanding of the trends and technologies around IT management and the delivery of digital services that support business transformation.

• Interaction: Attendees connect both onsite and online with peers, BMC experts, and IT vendors to expand their personal networks and build their social capital.

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BMC Engage 2014 Agenda Monday, October 13 7:00 AM – 7:00 PM Registration Open 8:00 AM – 12:00 PM Pre-Certification Workshops 1:00 PM – 5:00 PM Pre-Certification Workshops 12:00 PM – 6:00 PM Executive Summit (by invitation only) 5:30 PM – 8:00 PM Welcome Reception in Solutions Showcase Tuesday, October 14 7:00 AM – 7:00 PM Registration Open

9:00 AM – 12:00 PM General Session Opening Keynotes 12:00 PM – 1:00 PM Lunch 12:00 PM – 4:00 PM Solutions Showcase 1:00 PM – 6:00 PM Session Information and Learning Labs 4:00 PM – 6:00 PM Pub Crawl in Solutions Showcase 6:00 PM – 8:00 PM Evening with the Engineers 6:00 PM – 8:00 PM Women in IT Networking Event Wednesday, October 15 7:00 AM – 7:00 PM Registration Open 9:00 AM – 5:30 PM Session Information and Learning Labs 11:00 AM – 4:00 PM Solutions Showcase 12:00 PM – 1:00 PM Lunch 7:00 PM – 10:00 PM The BMC Jam at Universal Orlando® Resort Thursday, October 16 7:00 AM – 2:00 PM Registration Open 8:00 AM – 11:00 AM Session Information and Learning Labs 11:30 AM – 12:30 PM General Session Closing Keynote 12:30 PM – 1:30 PM Lunch Agenda and times are subject to change. Pre-Certification Workshops require a BMC Engage 2014 conference registration. Extra fees apply.

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BMC Engage 2014 Breakout Session Information

BMC Engage 2014 content will be comprised of breakout and panels sessions as well as learning labs presented by BMC experts, customers and partners. Currently, sessions are arranged into different tracks spanning a wide range of IT topics and trends. Here is a sample of the sessions being presented. The full session catalog will be available in August 15th on the BMC Engage 2014 website. THE NEW SERVICE SUPPORT Are you still filling in web forms to request IT services? Today’s modern IT organizations are supporting the Google and Facebook generation with on-the-go mobile access that delivers a modern user experience, including support for voice input, crowd-sourced answers, and geo-location-based smarts. This track will cover recent advancements in service support that help IT connect with its user base in ways never before possible.

CMDB—Myths, legends, and dragon-slaying (90 Minutes) Do you already have a configuration management database (CMDB)? Are you embarking on a service improvement project that includes CMDB? This interactive session will cover work that BMC has been doing to improve your experience with the BMC Atrium CMDB. Join us to discuss best practices with the actual authors of our BMC Atrium CMDB blueprints. We’ll share the latest in upcoming service pack releases in 2014 and the benefits these will deliver to your business. Finally, we’ll share BMC Atrium CMDB customer case studies, including lessons they have learned and what they are planning next. Don’t miss out on the following hot CMDB topics:

• BMC Atrium CMDB—Where are we today? • Latest updates with BMC Atrium CMDB 8.1 SP2 • What’s coming in BMC Atrium CMDB 8.1 SP3 • The BMC Atrium CMDB Blueprint—best practices for implementation,

approach, and scaling • Customer use cases—Lessons learned and recommendations for a

successful and sustainable CMDB

Finally! A solution that delivers the “knock your socks off” service that IT users expect—and deserve! With the recent trends in social, mobile, and analytics, user expectations have increased dramatically. But what about IT users? Just like customers, they deserve a fantastic user experience that is intuitive, intelligent, and elegant. BMC Remedy IT service management gives it to them! Join us as we tour the solution’s revolutionary feature set that moves away from traditional forms and fields, and allows IT users to leverage cutting-edge, innovative, and predictive technology, optimized for their specific roles.

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A pragmatic approach to building your service catalog Leveraging a case study format, this session deals with the question that has challenged many customers: "How do I define available services and provide users with a service catalog to request them?” The service catalog can be an extremely valuable tool for IT. However, building a service catalog requires understanding of the structure and lifecycle of a service, as well as how that structure and lifecycle will impact the technology used to request, deliver, and support it. Join us to learn more about:

• How to effectively deliver a service—from concept to operation—in just days

• Best practices and industry frameworks for building a service catalog • Tips & tricks for maximizing the out-of-the-box power of your BMC

Remedy solution

BMC Atrium Discovery: What’s new and how to use it Join members of the BMC Atrium Discovery and Dependency Mapping R&D and Product Management teams to learn how to build dynamic application maps from packaged or custom software that encompass storage devices, load balancers, servers, and other discovered relationships. At the end of this session, you will:

• Understand how to leverage BMC Atrium Discovery to quickly discover your infrastructure

• Know how to map business applications to reduce costs, lower risk due to unmanaged change, and improve service management

BMC Remedy customers, you’ve got a head start in cloud management! You already know how important effective change management and the CMDB are to your IT operations. But did you know that those processes are going to be just as important when you deploy a private or hybrid cloud for your organization? Lucky for you that you can leverage the investment and hard work you’ve already put in to building world-class IT service management best practices by using those processes to deliver a trusted cloud to your business. Join us to learn how you can build on your existing BMC Remedy processes and avoid IT silos as you move to cloud computing.

HYBRID CLOUD COMPUTING No, it’s not vaporware. Hybrid cloud computing delivers the reliable, agile infrastructure required to support the next generation of enterprise applications. By harnessing the power of multiple independent clouds, enterprises can construct a seamless cloud landscape that provides optimized cost, performance, security, and availability. This track will cover advances in cloud management, cloud operations, and DevOps that help enterprises become more agile and efficient.

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The future of cloud computing: The BMC Cloud Lifecycle Management roadmap Innovation within BMC Cloud Lifecycle Management is accelerating. In its latest release, BMC Cloud Lifecycle Management has enabled new use cases in its support of Microsoft® Azure® and Amazon® Web Services™ (AWS), as well as in its industry-leading support for hybrid clouds. At the same time, we’ve made it even easier to deploy your simple use cases. What’s next? Join BMC Product Management executives as they talk about how BMC Cloud Lifecycle Management will continue to evolve to meet the changing cloud management needs of the industry. Come to this session to:

• See a preview of the upcoming product release • Learn how it will evolve over the next 18 months to be even more critical

to supporting your overall cloud strategy

BMC Remedy customers, you’ve got a head start in cloud management! You already know how important effective change management and the CMDB are to your IT operations. But did you know that those processes are going to be just as important when you deploy a private or hybrid cloud for your organization? Lucky for you that you can leverage the investment and hard work you’ve already put in to building world-class IT service management best practices by using those processes to deliver a trusted cloud to your business. Join us to learn how you can build on your existing BMC Remedy processes and avoid IT silos as you move to cloud computing.

Real-life cloud computing: Cloud best practice roundtable Cloud computing is here to stay, and a well-defined cloud management strategy is now essential for organizations of all sizes and across all industries. Whether it’s fast provisioning of infrastructure or deployment of complex workloads across a hybrid cloud, the benefits that cloud computing can deliver to the business cannot be ignored. Come join this dynamic roundtable to hear from multiple BMC customers who have used cloud computing to drive business agility and lower costs—while also transforming IT and their business in the process. You will learn the strategies that work—and approaches to avoid—along all dimensions of your path to a completely optimized cloud environment.

COMPLIANCE AND PROVISIONING Nothing can ruin your day like the arrival of auditors … unless you’ve automated your compliance system. Today’s IT landscapes contain thousands, tens of thousands, or even hundreds of thousands of servers, in data centers, in outsourced environments, and in the cloud. Without automated processes to provision, configure, and maintain these systems, they will likely drift toward chaos. With a highly automated environment, IT can move quickly to deliver the required resources while maintaining the appropriate level of control. This track will cover data center automation systems and how they can be used to deliver agility and compliance.

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The automation passport Automation is one of the few IT initiatives that can immediately pay for itself with hard-dollar savings in operational costs. Yet, even this is a far from ambitious view. Implemented strategically, automation can deliver far greater business value by dramatically improving time to market and quality of service; increasing a company’s ability to respond quickly to changing business requirements; and radically reducing security and compliance risks. This session will focus on the BMC Automation Value Model, which organizes automation into multiple solution areas—for example, Provisioning & Configuration and Patching & Compliance—each demonstrating increasing business value over multiple automation levels. This phased approach enables the orderly deployment of automation and ensures that each individual automation project can be used to justify the next. Participants in this session will leave with:

• A full understanding of the different approaches to deploying automation in a strategic way

• A framework for assessing their own organization and determining the best next steps for their specific situation

Intelligent compliance Security and compliance issues are in the mainstream news, not just the specialist press. We no longer read only about violations that already occurred, but also about breaches as they are happening. This year’s Heartbleed bug has been especially tough. Like many other security and compliance issues, it keeps recurring even after you think you have extinguished the risk. The Heartbleed bug is just the latest example of how failure to identify and correct security or policy compliance violations in a timely manner can be devastating, resulting in IT downtime, loss of revenue, and even criminal liability. In this session, learn how to transform compliance audit and remediation from a stressful event to a routine process. Keep your company out of the news and your IT organization running smoothly.

The future of automation: BMC BladeLogic roadmap Are you already running BMC BladeLogic in your organization? Are you just now exploring how automation can help you reduce IT costs, improve quality of service, and protect the enterprise from security and audit risks? Find out how BMC BladeLogic can help you today—and where it can take you tomorrow. In this session, spend time with the BMC BladeLogic product team to discuss the future of server, middleware, network, and database automation. Participants will have an opportunity to interact with the BMC BladeLogic team and will leave fully understanding the innovations that the team is planning for you.

Your path to cloud: Why automation matters A successful cloud can be transformative for IT and for your business. Automation across the datacenter is the cornerstone of a successful cloud strategy. A strong foundation in automation can reduce time-to-value for your cloud initiative and ensure a well-managed, high-performing cloud that delivers cost-savings and agility over the long term. In this session, we will show how to

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use the BMC BladeLogic suite of automation solutions to build the foundation for a successful cloud—and how you can leverage the investments you’ve already made in automation as you implement your cloud. We’ll also lay out the steps you can take to go quickly from a simple cloud to one that is optimized for your business.

PERFORMANCE MANAGEMENT AND ANALYTICS If it ain’t broke, it probably will be shortly. As IT systems increase in scale and complexity to support the 24x7 demands of a worldwide, consumerized user base, tolerance for problems decreases even as the availability of maintenance windows shrinks to zero. To support new, always-on digital services, IT managers need new processes and analytic tools that provide visibility into application behavior, helping operators to connect the dots and stay ahead of application failures, capacity exhaustion, and performance degradations. This track will discuss the advanced methods and systems being used to ensure that business-critical applications and infrastructure remain up and running.

Beat them to the punch! Find problems before your users do! Nobody likes to live in a reactive world—dealing with issues after they have been called in, after they have been escalated. BMC has a unique analytics solution that will allow you to predict problems before they occur—moving from a reactive mode to a proactive mode. In this session, learn how to utilize this incredible technology to find problems before your end users do.

• Learn about analytics capability in BMC ProactiveNet Performance Management

• Get best practices for maximizing the value of these analytics • Hear about real-world BMC customer success

Find the needle in the haystack! Root cause analysis made easy! When a problem occurs, the pressure is on. Everyone is in a scramble to find the root cause, which often leads to crazy, frantic analysis of a ton of log files—an almost impossible task. To address this pain, BMC recently extended the value of our performance and availability solution with log analysis functionality created just for IT Operations. In this session, learn about this exciting new technology and how to leverage it to ease the pressure and become the hero within your organization! This session offers:

• An introduction of the IT Data Log Analytics technology • A demo of the new tool • Insight into how customers are doing this today!

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Make the most of your budget: Balance business priorities and optimize resources Budgets are tight, but the business continues to expect more from its IT infrastructure. Learn how to maximize what you have by getting visibility into current resource utilization and available spare capacity against the expected demand of tomorrow. Working across cloud, virtual, and physical environments—and taking into account all resources, including compute, storage, network, and databases, BMC Capacity Optimization helps you save money and protect your business. In this session, you will hear from BMC experts and directly from a BMC customer about how to put this solution into action and obtain maximum value quickly. Join us at this session to experience:

• Best practices with BMC Capacity Optimization • Customer experience and lessons learned for optimum use of the solution

DYNAMIC WORKLOAD AUTOMATION Today’s modern enterprise uses a variety of different applications and systems to deliver the digital services seen by employees and customers. Whether it’s the mainframe or your SAP® system connected to a big data environment running Hadoop, workload automation provides some of the integration that keeps digital services operating smoothly. Within the enterprise, developers are rapidly concluding that this “connective tissue” is no longer just an operations problem and are looking to bridge the DevOps gap with tools that support enterprise-wide integration efforts. This track will focus on recent advances in workload automation and organizational processes that help provide a smoother-running, more integrated service landscape.

Workload automation: Powering your future Advances in technology are transforming our lives and the world around us. Although there are eye-popping apps and sexy web sites that attract most of the attention, there is a less-glamorous—but nevertheless equally crucial—part of technology that makes all that glitter possible. Hear directly from BMC leaders how today’s major technology trends rely on robust automation (specifically workload automation built on a solid infrastructure) and how tomorrow’s successes will be dependent on leveraging that automation platform.

Automate the “last mile” of application delivery Application delivery is undergoing seismic shifts resulting from Agile development, continuous delivery, and DevOps technologies. However, most organizations are still making manual changes to their workload, frequently the final step in the application delivery process. Learn how BMC Control-M is automating the “last mile” of application delivery with BMC Control-M Workload Change Manager, a graphical, easy-to-use, web-based collaboration portal that simplifies and automates changes to batch services.

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No man is an island—and your SAP® environment shouldn’t be either! If your organization already runs SAP®, BMC Control-M is a natural fit to help you manage it as part of your enterprise application fabric. If you are just starting out, BMC Control-M helps you implement your SAP environment more quickly and operate it more efficiently. Join us to learn how BMC Control-M for SAP combines deep SAP integration with simple and powerful workload automation capabilities to help you deliver the highest quality of service for your SAP environment.

HYBRID IT MANAGEMENT The modern IT landscape is here, there, and everywhere. You’ve got a mainframe and a traditional data center, you’re adopting cloud computing and mobile technologies, and all the while you’re trying to integrate new SaaS applications and secure all the affected data. This track will discuss tools and techniques for bringing control to this sprawl and help you see that hybrid IT is really an opportunity, not a curse.

Deciding “for” or “against” cloud solutions Many organizations today are using, or at least considering, a hybrid computing environment using cloud solutions. Some cloud decisions can be made quickly, while others simply cannot. For example, organizations should not create a hybrid environment too quickly without understanding governance and risk issues first. In fact, some organizations have broken service capabilities or reduced the performance of a service by implementing a hybrid environment without understanding these factors. In this session, we will discuss the management of risk when deciding “for” or “against” a cloud solution.

SMACing ITSM (SMAC - social, mobile, analytics and cloud) In IT service management, people, process, partners, and products are key elements for success. In this session, we will explore the key element of products or technologies related to social, mobile, analytics, and cloud. We will also discuss “big data” related to analytics. These elements will help you support IT service management business outcomes more effectively. In this session, you will learn:

• How to leverage SMAC in your ITSM program for success • What’s coming next in SMAC and how your ITSM team should prepare for

those changes

Designing, coordinating, and service-brokering your IT services Managing a hybrid computing environment requires that services are designed to support business outcomes. Coordinating outcomes expected from a service that is underpinned by a hybrid environment requires best practices and the unique skill set of a service broker. Service brokers need to follow best practices, equip themselves with the right tool set, and understand how the overall value network

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is enabled for success. Join us to learn more about how people, process, and technology come together to manage a hybrid computing environment.

MANAGING DIGITAL SERVICES As the world becomes more networked and connected, the interface between an enterprise and its customers is increasingly implemented as a set of digital services. One enterprise might provide its whole product in digital form, accessed by users over the web. Another enterprise might augment a physical product with digital features, delivered to its users via smartphone or tablet. Yet another enterprise might expose its products and services through a managed API for machine-to-machine integration. Whatever the service, this always-on, accessible-anywhere world requires a new IT management style. This track will explore the emerging requirements to successfully manage digital services and suggest experience-driven best practices to help IT managers not just cope, but prosper.

Heartbleed: How to Clean-up a digital mess and make sure it stays clean Security is a foundational attribute of digital services. Early 2014 saw the announcement of a critical flaw, Heartbleed, in OpenSSL, a widely used open source security package. In response, enterprises scrambled to patch vulnerable servers throughout their organizations. A few important questions needed rapid answers. Which servers were vulnerable and needed to be patched? How do we know if we got them all? How do we ensure that somebody doesn’t deploy a new server image with the flawed code in the future? This session will:

• Explore how multiple organizations responded to Heartbleed • Examine what was discovered during the clean-up process • Provide a set of best practices to help improve responses to future

incidents

I’m not dead yet: Managing the digital services lifecycle As humans, we like to create, to build. In the realm of digital transformation, that means we spend a lot of time planning, building, and deploying new digital services. But that’s only half the job. Enterprises need to consider the entire lifecycle of a digital service—from conception, through construction and deployment, to ongoing maintenance, and finally, to decommissioning. In this session, you’ll learn:

• The stages of the digital services lifecycle • How to quickly develop and deploy digital services using cloud computing

and DevOps • How to ensure digital services are running in a compliant, auditable

environment • How to deploy digital services applications using an enterprise app store • How to reduce the cost and frustration of end-user support • How to plan for growth • How to decommission a digital service when it’s finally time to move on

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#EPICFAIL: How to avoid availability and performance problems End users have high standards for performance and availability. Couple those expectations with intense market competition, and the stakes get even higher. If your digital service is down—or non-responsive for even a short period—users will get frustrated and move on to the services of a competitor. However, there are techniques you can use to get ahead of availability and performance problems, responding to issues when they are small and preventing them from growing. In this session, we’ll examine:

• The set of common performance and availability problems associated with digital services

• The typical performance requirements demanded by users • Tools to gain insight into nascent availability and performance problems

before they erupt in full-blown incidents • Best practices for maximizing uptime and performance and rapidly

diagnosing issues

AGILE ITIL® How fast can an elephant run? Faster than you, in fact. As computers and networks became an increasingly mission-critical business resource over the past two decades, IT managers reached for ITIL as a standard set of best practices for IT operations. But the world has changed substantially since ITIL debuted. Code is developed with agile methodologies and deployed on increasingly powerful systems, located in clouds around the world. We’re creating new digital services by integrating mainframes, client-server, distributed systems, and mobile devices. Does ITIL still have relevance in today’s hybrid IT world? This track will explore the usability and usefulness of ITIL and how we can make an elephant run fast.

ITIL, Agile, and DevOps What are the differences and similarities between Agile and DevOps? What is the relationship between these development practices and ITIL? In this session, we will discuss the synergies across ITIL, Agile, and DevOps, as well as how to enable and integrate these practices for business value.

ITIL and the Internet of people and things Consumerization of services and the ability to delight your users with the delivered service experience are critical to staying competitive in today’s business climate. Best practices, such as ITIL, help enable organizations to deliver and support high-performing services. By leveraging ITIL best practices, you will receive greater benefit from new technology innovations related to the internet of things. Every “thing” needs support. What’s more, everything needs to be delivered effectively by the business to the consumers or the “internet of

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people.” This session will explain why and how to leverage ITIL for the new age of the Internet of Things and People.

Service collaboration = SMO + PMO + DMO Many organizations today are creating Service Management Offices in order to improve IT efficiencies and effectiveness for service delivery and support. But what about the Project Management Office and the Development Management Office? Where do they fit into the complete practice of service management for coordination, collaboration, and agility across the organization? In this session, we will discuss:

• How to develop these offices • The synergies across these offices • Best practices, such as ITIL, project management, and SDLC

Perfect is the enemy of good Join us for insight into real-world lessons learned from an ITIL project with an impossible deadline, impossible expectations, and a budget that would evaporate in three months unless we were able to show real value in real time.

THE NEW IT SKILLSET How do you prepare yourself and your team for IT in 2020? Today’s computing landscape changes at the speed of thought. It’s agile, hybrid, mobile, and social. If you’re not prepared, you’re going to get run over, and you won’t be able to implement the next set of game-changing technologies your company requires. What skills will you require? Can you retrain existing resources or should you be looking for new organizational DNA? What role can consultants play in filling gaps? This track will explore the challenges faced in building and maintaining a modern, highly-skilled information technology team.

Mindsets and skillsets for the New IT “IT must think differently about its role in the organization and its relationship to the broader business” – a rallying cry we’ve heard for as long as business has used information technology in any meaningful way. Sometimes the accompanying guidance has been helpful, sometimes not. In this age of digital business, as IT finds itself as the primary service provider in a growing number of industries, it’s becoming abundantly clear that IT must think and act differently in order to survive, thrive, and stay relevant. In this session, we will:

• Examine the emerging skillsets that are becoming critical to running an effective technology organization

• Explore the challenges on a deeper, more fundamental level • Look at the cognitive and psychological shifts that need to occur as IT

teams adapt to their new and elevated role within the business

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Five hacks for cultural change (and how to use them) Studies show that many IT transformation projects fail before they even get started. Teams may resist proposed changes, clinging to deeply engrained work patterns, language, and systems. Consumers and suppliers, both internal and external, can also struggle with the shift. The chances of an effective and successful project increase substantially if you can build on a foundation of broad-based readiness for cultural change. So, how can you give yourself a head start and cultivate a collective desire for change? In this session, we will look at the latest thinking in effective cultural change and identify five highly effective and proven techniques that draw heavily on the emerging science of influence and persuasion.

Staying relevant: Taking an Agile approach to organizational design The Agile methodology has gradually found its way into many areas outside of software development. Thanks to its common-sense approach and focus on rapid results, it’s not hard to understand why the underlying principles have been embraced in project management, process design, and many other disciplines. But what about the design of teams and roles? Could the Agile paradigm offer a solution to the challenges many organizational structures face in staying relevant, adaptable, and aligned to the needs of the business? Join us in this session as we:

• Explore the potential applicability of the Agile methodology in organizational design

• Discuss cutting-edge approaches being considered in other domains, such as military command and control structures

Mind the gap on your knowledge of BMC solutions Have you thought to yourself, “I know everything about this BMC product,” only to find some cool factoid online that makes you realize you don’t know it all? What if you could test yourself and receive immediate feedback on your strengths and weaknesses within the product? BMC offers skills assessments designed to evaluate your technical skill level. These assessments help you discover what you (and others on your team) may already know about the solution and what gaps exist in that knowledge. Assessments cover administration, implementation, configuration, and using. This session will deliver a case study on technical skills assessments, including what the customers wanted to accomplish with the assessments and the value added to their organization. At the end of the session, we will show you how to register and take the technical skills assessments.

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DYNAMIC MAINFRAME CAPPING There are a few constants in life: death, taxes, and mainframe monthly license charges (MLCs). But unlike the first two, you can actually do something about MLCs. Smart enterprises are using dynamic optimization techniques, such as workload scheduling and offloading to low-cost specialty engines to cap or reduce MLC growth, allowing them to stretch or even increase mainframe usage without going broke in the process. This track will discuss a variety of tools, techniques, and best practices for tuning and optimizing mainframe cost and performance. Learn by doing: Hands-on workshop to drive down mainframe monthly license charges (MLCs) Are you trying to reduce the cost of mainframe computing? Are you seeing that the cost of your core IBM® software – z/OS®, CICS®, DB2®, IMS™, MQ® – is one-third or more of your total mainframe costs? Other mainframe shops certainly are. Still, you need that software, so what can you do but pay? The MLC Software Cost Reduction Workshop will show you another way. Join us to unravel the complexity of MLC software licensing and identify a blueprint for MLC cost reduction. This workshop combines education with practical application to help you develop a cost-reduction strategy. Instructional sessions on MLC licensing, the operation and use of capping, and optimizing the placement of subsystems provide a foundation for identifying potential savings. In addition, hands-on lab sessions with BMC Cost Analyzer for zEnterprise® are interspersed throughout, giving you the opportunity to apply the principles learned to build cost-saving scenarios. There are two ways to participate in the workshop: using the workshop sample data or using data from your site. If you choose to use workshop data, you will develop a framework plan for structuring your efforts in your operation. On the other hand, if you choose to use your own data, you will be able to develop a more specific action plan, including a breakdown of your unique cost-savings potential. We will provide further information about SMF/RMF data requirements and cost information needed, along with details and deadlines for providing the data before the workshop itself. Specific sessions in the workshop include:

• Understanding MLC software costs and pricing—Charge structure for MLC-licensed products; understanding MLC data, including peaks; analysis of peak drivers

• The 10-step process for reducing MLC costs—Structured approach to identifying savings opportunities

• Understanding and managing capping—Soft capping, hard capping, group capping—How to use caps and still deliver service to critical business applications

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• Optimizing Subsystem Placement—Options for placement of CICS, DB2, and IMS subsystems on LPARS that reduce MLC costs

• Hands-on with BMC Cost Analyzer—Workshop exercises that support each instructional topic and provide an opportunity to analyze MLC cost drivers, explore cost-reduction alternatives, and quantify potential cost savings. No prior experience with BMC Cost Analyzer is required. Instruction in this easy-to-use and intuitive solution will be provided in the workshop.

After completing this workshop, you will:

• Understand MLCs and how they affect mainframe costs • Learn how to analyze cost drivers to spot savings opportunities • Understand the various cost-management levers you can use to reduce MLC

costs • Be able to quantify cost-saving opportunities • Build a blueprint with a process and plan for reducing your MLC costs