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BIG MUDDY BLUES FESTIVAL BIG MUDDY BLUES FESTIVAL 2017 SPONSORSHIP OPPORTUNITIES 22 ND ANNUAL LABOR DAY WEEKEND – SEPTEMBER 2 & 3 2017 LACLEDE’S LANDING – ST. LOUIS, MO

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Page 1: BLUES BIG MUDDYbigmuddybluesfestival.com/wp-content/uploads/2017/07/BMDY_70a02... · about the festival labor day weekend – september 2 & 3 2017 laclede’s landing – st. louis,

BIG MUDDYBLUESFESTIVAL

BIG MUDDYBLUESFESTIVAL

2017 SPONSORSHIP OPPORTUNITIES

2 2 N D A N N UA L

L A B O R DAY W E E K E N D – S E P T E M B E R 2 & 3 2 0 1 7

L AC L E D E ’ S L A N D I N G – ST. LO U I S , M O

Page 2: BLUES BIG MUDDYbigmuddybluesfestival.com/wp-content/uploads/2017/07/BMDY_70a02... · about the festival labor day weekend – september 2 & 3 2017 laclede’s landing – st. louis,

ABOUT THE FESTIVAL

L A B O R DAY W E E K E N D – S E P T E M B E R 2 & 3 2 0 1 7

L AC L E D E ’ S L A N D I N G – ST. LO U I S , M O

THE VISION:FOR OVER 20 YEARS, THE BIG MUDDY BLUES FESTIVAL HAS ATTRACTED MUSIC FANS FROM ALL OVER THE WORLD TO CELEBRATE ONE OF ST. LOUIS’ MOST IMPORTANT TRADITIONS – BLUES. THE BIG MUDDY IS A FAMILY FRIENDLY MUSIC FESTIVAL FEATURING OVER 40 ST. LOUIS ACTS ON SIX STAGES DURING LABOR DAY WEEKEND IN ONE OF ST. LOUIS’ MOST HISTORIC DISTRICTS – LACLEDE’S LANDING.

THE LOCATION:Laclede’s Landing is downtown St. Louis’ oldest district and only riverfront entertainment/dining destination. Recently named USA Today’s top 10 Cobblestone Neighborhoods, Laclede’s Landing is a favorite among locals and a must-see experience for all tourists and conventioneers, its century-old buildings and cobblestone streets offer a charming reminder of St. Louis’ earliest days. Today, the Landing (as it’s called locally) is home to ten unique restaurants, bars and nightclubs, as well as several retail shops, theaters and attractions. It is just steps from the globally-revered Gateway Arch, the National Blues Museum, the Lumiere Casino and the America’s Center convention building.

DEMOGRAPHICS:The 2016 Big Muddy Blues Festival is a family friendly event that attracted over 20,000 attendees. Patrons tend to be a diverse group of people ranging in ages of 25-70. Roughly 50/50 male/female. The festival draws a diverse crowd from a 3-500 mile radius and multiple countries. Mid to upper mid incomes.

MUSIC AND SERVICES:The Big Muddy Blues Festival has recently moved to an ALL ST. LOUIS LINE UP. St. Louis’ world-class music heritage and Blues tradition has been thriving for well over a century and produced some of America’s most important musical figures, such as, Johnnie Johnson, Henry Townsend, Chuck Berry, Scott Joplin, Fontella Bass, Ike & Tina Turner and Albert King. The goal of the Big Muddy Blues Festival is to celebrate the great tradition of St. Louis music while featuring the thriving music scene today. The festival features 3 outdoor stages, 3 intimate venue stages and two tribute shows at the National Blues Museum.

bigmuddybluesfestival.com

Page 3: BLUES BIG MUDDYbigmuddybluesfestival.com/wp-content/uploads/2017/07/BMDY_70a02... · about the festival labor day weekend – september 2 & 3 2017 laclede’s landing – st. louis,

TAP INTO A LUCRATIVE,

ATTENTIVE ANDHIGHLY DIVERSE CONSUMER BASE

REACH YOURTARGET AUDIENCE

VIA MULTIPLE CHANNELS

INVEST IN ST. LOUIS'

RICH CULTURAL AND ETHNIC LANDSCAPE

CRAFT YOURPARTNERSHIP

WITH THE HELPOF OUR

SPECIALIZEDSPONSORHIP

TEAM

WHY BIG MUDDY?WHY BIG MUDDY?

Page 4: BLUES BIG MUDDYbigmuddybluesfestival.com/wp-content/uploads/2017/07/BMDY_70a02... · about the festival labor day weekend – september 2 & 3 2017 laclede’s landing – st. louis,

TITLE

30,000

PLATINUM

10,000

GOLD

5,000

PRESENT THE FESTIVAL TO ST. LOUIS

-Naming rights for the 22nd Annual Big Muddy Blues Festival-Prominent logo/name included in all media: Print media, Radio, Television, Social Media, Posters, Signage, Banners, Website-Naming rights for Main Stage-Logo/Name prominently placed on all 6 stages-Recognition from all stages at each band introduction (40+ bands)-Logo/Name on tickets, badges and credentials-20x20 tent with premium location for promotion of products or services-Tickets to be freely distributed -Passes for the Sponsor Appreciation Reception

MULTI-CHANNEL CAMPAIGN WITH MASS MEDIA EXPOSURE

-Co-sponsorship/Naming of 1 of 2 stages located on 2nd Street-Logo/Name included in all media: Print Outdoor media, posters, social media, signage, banners and websites-Recognition from sponsored stage at each band introduction-Logo/Name prominently displayed on sponsored stage-Logo/Name on all tickets, badges and credentials-Opportunity for 10x10 tent for promotional use-Tickets to be freely distributed as desired-Passes for the Sponsor Appreciation Reception

BRAND BUILDING AND BRAND ACTIVATION OPPORTUNITIES

-Co-sponsorship of 1 of 3 venue stages- Logo/Name included in all media: Posters, social media, signage, banners and websites-Recognition from sponsored stage at each band introduction-Logo/Name prominently displayed on sponsored stage-Logo/Name on all tickets, badges and credentials-Opportunity for 10x10 tent for promotional use

SPONSORSHIP PACKAGES

CONTACT US TODAYCUSTOMIZED SPONSORSHIPPACKAGES AVAILABLEbigmuddybluesfestival.com

Laura [email protected]

314.630.8082