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Page 1: Blue yonder is_emerging_as_the_european_leader_in_democratisation_of_predictive_analytics (1)

Media Alert

Blue Yonder named as emerging leader in European Predictive Analytics

Uxbridge, November 28th, 2013: Blue Yonder, a leading SaaS provider for Predictive Analytics, has been

named as an emerging leader in Predictive Analytics software following independent Big Data research from

international technology investment banking group, GP Bullhound. The report titled ‘Big Data Analytics –

Extracting Insights from Exabytes’, focuses on the analytics of taking actionable insights from Big Data. The

firm cites Blue Yonder as a leader when it comes to making Predictive Analytics more accessible for all

business users, with the company’s stock optimization offering, Forward Demand, receiving special mention.

GP Bullhound’s latest report marks the Big Data Analytics sector as one of the hottest in the world for VC and

growth capital investment at this time, with USD 1.4 billion of funding secured in the last 12 months alone.

Earlier this week Deloitte forecasted that total UK Christmas online sales would hit GBP 5 billion making the

use of Predictive Analytics more critical than ever before to the retail industry.

”Big Data is Big Business in today’s ever-changing landscape, making Predictive Analytics a truly game

changing technology for enterprises of all shapes and sizes,” said Rakesh Harji, MD Blue Yonder UK. “We are

thrilled to be recognized by such a prestigious firm like GP Bullhound and look forward to working with even

more businesses to help them realize positive effects of real-time Predictive Analytics, from sales demand to

dynamic pricing.”

Blue Yonder's Predictive Analytics Suite is used by leading European retailers, including high street clothing

giant Next and German-based Otto Group, to evaluate customer data and identify optimum selections for

forthcoming collections and catalogues, based on multivariate predictive demand analysis. Blue Yonder

recently launched a business-oriented SaaS Predictive Analytics solution, Forward Demand, which provides

companies with the skills to optimize their demand planning.

About GP Bullhound GP Bullhound is an international technology investment banking group with offices in London, San Francisco, Stockholm and Berlin. Founded in 1999, GP Bullhound provides world-class advice on mergers, acquisitions and private placements to a diverse range of corporate clients, institutional investors and high net worth individuals. Combining a true love for entrepreneurship and innovation with deep global buyer relations and sector expertise, GP Bullhound has completed transactions for many category leaders, most recently selling Pure360 to SEP, Tunigo to Spotify, and Fjord to Accenture. In 2013, GP Bullhound was awarded Boutique Investment Bank of the Year and Leading Advisers of the Year by the Acquisition International M&A Awards, and Manish Madhvani, a Founding Partner of GP Bullhound was named as a winner of the fourth annual M&A Advisor 40 Under 40 Award. For more information, please visit www.gpbullhound.com About Blue Yonder (www.blue‐yonder.com) Blue Yonder is the leading software provider when it comes to predictions and pattern recognitions. With its exact real-time and cloud-based predictions, Blue Yonder decisively contributes to corporate success. Blue Yonder recognizes yet unknown relationships and patterns in structured and un-structured data. The software had originally been created for experimental particle physics. Using Blue Yonder, research institutes such as CERN were able to analyse peta-bytes of data of the world’s biggest particle accelerators. Miscellaneous economic branches are now using its performance ability

Page 2: Blue yonder is_emerging_as_the_european_leader_in_democratisation_of_predictive_analytics (1)

for many usages: For example, the machine learning and dynamic software is able to make unerrable sales predictions and automatised disposition recommendations. It is being used for dynamic pricing and client data analysis. Thus companies are able to address customers with individual product recommendations and sales offers and to identify clients that are willing to change. Exact predictions enable anticipatory maintenance of machines and facilities and thus reduce the amount of unwanted downtimes. Furthermore, the analyses effectively support risk management. OTTO, dm, vodafone and Crate&Barrel are among the customers of the company founded in 2008. Blue Yonder has already won the renowned Data Mining Cup three times. The company managed to win the FOCUS Digital Star Award 2013, the CyberChampions Award 2011/12, and the CyberOne Award 2012 as well. Predictions which constantly and automatically adapt to changing determining factors significantly contribute to making business processes profitable and future-proof. Contact: Dunja Riehemann Director Marketing Blue Yonder GmbH & Co KG dunja.riehemann@blue‐yonder.com www.blue‐yonder.com Georgia Long Waggener Edstrom Worldwide GmbH [email protected] [email protected]