Upload
cordar
View
2.267
Download
1
Embed Size (px)
DESCRIPTION
Blogging and Social Media for Lawyers: With Ethics
Citation preview
1
Blogging and Social Media
Cordell M. Parvinhttp://www.cordellparvin.com
Client Development Principles
2
Recommendations
Trust and Rapport
Visibility
Getting Hired
Credibility
Client Meetings
Relationships Weak Ties
Getting
Hired
in
a
nutshell
Client Development Tools
4
5
6
Traditional Law Firm Marketing
1. Brochures
2. Email Alerts
3. Websites / Branding
7
Traditional Law Firm Marketing
“Push-Tactic”
Clients
Economy
Technology
What Has Changed?
8
9
Law Firm Marketing Today
It’s not what you know, Today it’s who knows what you knowIt’s not who you know,
10
Clients and Referral Sources
Need to Find You and What
You Know
12
Social Media-Tool to Engage People
Tool to Expand Weak Tie Reach
13
Strong-Tie Buzz
Weak-Tie Buzz
Marketing Guru
14Seth Godin
15
16
Social Media Marketing
“Pull-Tactic”
17
Why Use Social Media
2011Geometrically Expanded by Social Media
Weak Tie Buzz (Eyeballs) Reach
Wine and Social Media Guru
18Gary Vaynerchuk
19
20
Social Media
New survey data reveals that more than 70 percent of lawyers are members of an online social network
21
Why Use Social Media
Reduces Luck Factor
22
Why Use Social Media
Tool to Listen and Monitor What Impacts Clients
23
24
25
Why Use Social Media
Levels Playing Field For Younger Lawyers
26
Why Use Social Media
A Tool To Show You Are the Expert
27
Lizzette Zubey-Asst. GC Microchip
“We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.”
28
Why Use Social Media
29
Why Use Social Media
Forces You to Create Valuable Content
30
Why Use Social Media
Improve Writing and Communication Skills
31
Why Use Social Media
Provides a Way to Get Feedback
32
Why Use Social Media
Opportunities to Lead
33
Why Use Social Media
Reduces or Eliminates Blast Email
34
Why Use Social Media
Content Available 24/7
35
Why Use Social Media
Efficient & Effective Way to Stay in Touch
36
How Clients Benefit
Research Lawyer / Law Firm
37
How Clients Benefit
Industry Knowledge / Lawyer Speciality
38
How Clients Benefit
Sense of Personality / Rapport
39
How Clients Benefit
Compare Lawyers / Law Firms
40
How Clients Benefit
Size of Firm / Experience of Lawyer
41
How Clients Benefit
Choose What to Read/Review
42
How Clients Benefit
Learn to Avoid Problems / Identify Opportunities
43
How Clients Benefit
Legal Slant on Business Topic
44
How Clients Benefit
What Are Others Saying About Lawyer
45
How Clients Benefit
Informed Decision When Hiring
46
Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
How to Make Social Media Work
47Locate
Organize
Disseminate
Connect
Interact
48
Locate and Organize - Google Reader
49
Locate and Organize
50
Disseminate - Feeddler
51
Disseminate-HootSuite
52
Locate Organize and Disseminate-Zite
53Use to Build and Maintain Relationships
How to Make Social Media Work
54
How to Make Social Media Work
Teach Do Not Sell
55
Distribute Valuable Content
How to Make Social Media Work
Valuable Content
56
Three Essential Points
Presented/Written Well
57
Three Essential Points
Social Media for Wide Distribution
58
How to Make Social Media Work
Expand Weak Ties
59
Kevin O’Neill
PODCASTS
61
RADIO
SHOW
62
What is a Blog?
Blogs
64
BLOGS
65
BLOGS
66
BLOGS
67
BLOGS
BLOGS
James GannonToronto, 2d Yr.
Travis Crabtree
69
BLOGS
70
Staci Riordan
BLOGS
71
FASHION COMPANIES: BREAK THE RULES AND EVOLVE OR RISK BEING
OUT OF FASHION
BLOGS
72
BLOGS
73
74
75
76
77Joshua Horn
78
79
Joshua Horn
80Chris Cheatham Twitter
81
John BoscariolToronto
Social Media Ethics
84
the Commission concluded that no new restrictions are necessary in this area, but that lawyers would benefit from more guidance on how to use new client development tools in a manner that is consistent with the profession’s core values.
Social Media Ethics
Don’t Blow Client Confidences
Social Media Ethics
Don’t Give Legal Advice
Social Media Ethics
Educate
Don’t Allow Perception of Attorney Client Relationship
Social Media Ethics
Use Disclaimers
Social Media Ethics
Don’t Mislead - Your Capabilities
Social Media Ethics
Don’t Solicit Work
Social Media Ethics
Don’t Violate Conflict of Interest Rules
Social Media Ethics
Don’t Violate Unauthorized Practice of Law Rules
Social Media Ethics
93
Incorporate Social into BD Plan and Strategy for Your Group
Your Next Steps
94
Listen to Clients
Your Next Steps
95
Create Valuable Content
Your Next Steps
96
Your Next Steps
Relationships
Develop
Weak Tie
97
Create Client Evangelists
Your Next Steps
98
Cordell M. Parvinhttp://www.cordellparvin.com
Blogging and Social Media