BLOG WRITING & MARKETING - UpReports Infotech › pdf › blog-marketing-examples-upreport… · Eventswedo is a vendor discovery startup working to bring India’s top wedding and

BLOG WRITING & MARKETING A case study focused on events industry

Ranking business blogs

on Google’s first page

©UpReports Blog Marketing – Case Study www.upreports.com

Contents

1. Client Background

2. Project Goals

3. Initial Research and Findings

4. Work Approach

6. Blog Marketing Results

7. Work Timeline & Team Insights

8. Conclusion


Client Introduction

Eventswedo is a vendor discovery startup working to bring India’s top

wedding and event planners on its platform. The company is driven by

the goal of helping Indians discover and hire vendors like decorators,

caterers, wedding planners, makeup artists, and entertainers with ease.


Project Goals

Before making its huge database of vendors live, Team Eventswedo

wanted to make an impact on search engines. Connecting with their

audience through blogging made perfect sense from aspect.

Below were the major goals of the blog writing and marketing

campaign:

Planning SEO-ready blogs that audience will love

GOAL 1

GOAL 2

Handling writing and publishing of blogs

GOAL 3

Marketing & sharing to generate mileage.


Initial Research & Findings

Our team undertook extensive research to understand target audience

and their search habits. This was critical to develop blogs that generate

value for the future readers. Below were points our research focused

upon:

Topic-driven keyword research

Audience demographics

Industry competitiveness Competitor analysis More


Work approach

Following a collaborative work approach, Upreports established a content creation process that generated value in terms of traffic, community interactions, and Google visibility. Below were the core aspects of our work approach:

For every blog post planned and written for Eventswedo, our team did

extensive research and even spoke to event vendors to get first-hand

information.

Before starting the writing work, we:

Rigorous Research

Focused Marketing

Impeccable Writing

RIGOROUS RESEARCH

CREATION

Studied competitors to check topic coverage Focused on covering topics with search volume & less competition. Planned on creating cornerstone content initially

Conducted extensive research to gather insights

Spoke with vendors for data gathering

Did careful keyword planning and segmentation


“Team Upreports worked with the goal of

publishing 4 blogs every week and consistently

churned out top quality posts”

Initial research showed that majority of the people running event

planning related searches on Google India fell between the age group

of 20 to 35 years. Hence, our team of writers finalized a writing style

that fits millennial’s short attention span.

IMPECCABLE WRITING


Small paragraphs, conversation writing style, and timely use of visual

media played a crucial role while creating initial base of blogs for

Eventswedo.

Since our goal was to rank blogs on first page of Google, we focused on

creating long-form blogs that usually crossed 1500 word count and

carried highly-optimized:

Creating lengthy blogs and optimizing them correctly is not enough to

rank them on Google’s first page, especially if the website has new and

has no authority of its own. This is the reason why highly targeted

marketing and sharing efforts are crucial.

Below are the content marketing activities that helped us get multiple

Eventswedo blogs on the first page of Google:

FOCUSED MARKETING

Blog title

Subheadings Visual media

Paragraphs


Blog Marketing Results

In less than 5 months, we achieved the milestone of ranking multiple

blogs for Eventswedo.

Third position on Google’s first page for keyword ‘wedding cost India’

Social sharing Groups sharing Quora sharing Link building

Micro blogging 10 more authority boosting parameters


First position on Google’s first page for keyword ‘wedding makeup for

groom’

First position on Google’s first page for keyword ‘wedding

photography cost in India’

Blogs planned by Upreports are also ranking for various other

competitive keywords like:

Indian wedding hairstyles

Modern bridal mehandi designs


Work timeline & team insights

Initial 2 weeks were committed to research and planning work. In this

period, core decisions related to keywords, content style, and topics

were taken.

After the initial 2 weeks, Upreports consistently planned, wrote,

published, and marketed blogs on behalf of Eventswedo. The startup is

also currently associated with Upreports for SEO and strategic planning.

A team of 4 professionals were deployed to handle the blog marketing

assignment. The same included:

1 SEO Expert

2 Blog Writers

1 Analyst


Conclusion

Our team of content writers and SEO experts specialize in creating

content that is loved by people as well as search engines. For our

content clients, Team UpReports uses its vast experience in blogging,

SEO, content creation, and marketing to generate value in few months.

Send an email at [email protected] to discuss your blogging goals

case with experienced team of writers and content strategists.

Note:

● All images and screenshots used in this case study belong to their respective

owners.

● This case study is the digital property of Upreports.com. Duplicating it or

sharing it to solicit business or commercial benefit will attract strict legal

action & penalties.

Discuss your content goals with experienced team of

creators.

Get in Touch

mailto:[email protected]


Documents

BLOG WRITING & MARKETING - UpReports Infotech › pdf › blog-marketing-examples-upreport… · Eventswedo is a vendor discovery startup working to bring India’s top wedding and