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Blog Marketing
Innovative Techniques to grow your business! http://www.majesticsocialmedia.com
Natalie Guse
That’s ourGOAL!
You will learn…
…to understand social media!
…to set up your own blog!
…that content is the key!
…to market your blog online!
You can do it!
That’s ourGOAL!
Role of Blogs in Social Media
Blog Marketing Process!
How to blog!
Social Media Marketing
How to promote your blog!
Summary!
Content
The Big Deal over Social Media Marketing Marketing
Natalie Guse
More than 133,000,000 blogs have been indexed by Technorati since 2002 and
around 77% of Internet users read blogs according to Universal McCann
The Big Deal over Social Media Marketing Marketing
Natalie Guse
The Role of Blogs in Social Media!
• “Blog” is short for “weblog,” a term coined by Jorn Bargerin 1997 and popularized by Cameron Barrettin 1999.
• As of April 2008, Technorati, a major blog monitoring service, claimed to be tracking more than 120 000 million blogs.
Social media marketing is a term that describes use of
social networks, online communities, blogs, wikis or
any other online collaborative media for marketing,
sales, public relations and customer service.
Social Media Marketing…
Common Social Media Applications
Study on growth of Social media – 75% of Internet users involved in Social Media.
Social Media Marketing…
14
Internet Users by Continent
Social Media Marketing…
15
• Two-thirds are male
• 60% are 18-44
• 75% have college degrees
• 40% have graduate degrees
• One in three has an annual household income of $75K+
• One in four has an annual household income of $100K
• More than half are married
Blog Statistics
16
• More than half are parents
• Half are employed full time, however ¾ of
professional bloggers are employed full time.
• Around half of bloggers are working on at least
their second blog, and 68% have been blogging for
two years or more
• 86% have been blogging for at least a year
Blog Statistics
17
Motivation of Bloggers
71% say they blog at least in part in order to speak their minds.
72% say they blog in order to share their expertise.
61% say they blog in order to supplement their income.
53% of professional bloggers are interested in attracting new
clients from blogging.
72% of those who are self-employed and blogging are interested in
attracting new clients.
19% are concerned that their employers might disapprove of their
views on their blog.
The Big Deal over Social Media Marketing Marketing
Natalie Guse
Social Media and Blog Marketing Process!
•A blog (a contraction of the term "web log") is a type of website,
usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as
graphics or video. Entries are commonly displayed in reverse-
chronological order.
• Many blogs provide commentary or news on a particular
subject; others function as more personal online diaries. A typical
blog combines text, images, and links to other blogs, Web pages,
and other media related to its topic. The ability for readers to
leave comments in an interactive format is an important part of
many blogs.
C I S S
-Communicate w/ customers- Stay in contact- E-Conferences- E-Interviews
Communicate Interact Socialize Share- Build own networks - Invite your contacts- Interact with costumers- Example: NING, MEETUP
- Create public profiles- Stay in contact- Example: LINKEDIN, XING, FACEBOOK
- Promote Infomercial- Promote Business- Publish press releases- Example: YOUTUBE
www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Publishwww.reddit.com
www.free-press-release.com
www.prlog.com
www.articlesbase.com
Promote/Market
Google adwords
Google maps
www.superpages.com
www.yellowpages.com
www.hotfrog.com
Publish
Publish
Promote/Market Publish
www.youtube.com
www.vimeo.com
http://www.ustream.tv/
Website Integration
Blog Integration
www.wordpress.com
www.blogger.com
www.mybloglog.com
www.technorati.com
www.global-free-classified-ads.com
www.craigslist.org
www.hoobly.com
www.backpage.com
Be organized!
The Big Deal over Social Media Marketing Marketing
Natalie Guse
SWOT and Target Market Analysis!
Weaknesses Strength
Threats + Opportunities
Strategic Planning
Goals Vision Mission
Operative Planning
TARGET MARKET! TARGET MARKET!
Content Design Promotion
Weaknesses Strength
Weaknesses Strength
Motivation of Bloggers
Pro
duct
sTa
rget
Mark
et
Young professional
Students
Working Moms
The Beauty conscious
Trend-setters
The Health conscious
Opinion Leaders
Elderly People
FamiliesBusiness People
Social Media Target Market Analysis
Directories
Blogging
Social Media Sites
Communicate Interact Share
Families
Socialize
Young professionals +
Students
Business People
Trend-setters
The Beauty focused
The Health focused
The Health focused
Working Moms
Elderly People
Opinion Leaders
Social Media Strategy Matrix
Pro
duct
sTa
rget
Mark
et
Social Media Target Market Analysis
- Demographics (Age, Household Size, Income, etc.)- Lifestyle (health focused, beauty, family oriented, etc.)
Goals
The major outcome of strategic road-mapping and strategic planning, after gathering all necessary
information, is the setting of goals for the organization based on its vision and mission statement. A goal is a
long-range aim for a specific period. It must be specific and realistic. Long-range goals set through strategic
planning are translated into activities that will ensure reaching the goal through operational planning.
Corporate Vision
Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some
point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-inclusive and
forward-thinking. It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for
the future, without specifying the means that will be used to achieve those desired ends.
Mission Statement
A mission statement is an organization's vision translated into written form. It makes concrete the leader's view of the direction and purpose of the organization. For many corporate leaders it is a vital element in any attempt to
motivate employees and to give them a sense of priorities.
The ultimate outcome of your blog. What’s the reason your blog exist? Are you building a list, get prospects for your consulting practice, or build loyal followers and traffic to increase the value of the virtual real estate of your blog?
The needs of your audience. Most of us guess, but rarely we are correct about it. You can gain insights into this by walking in their shoes, researching on public forums or asking them.
Meet the needs with the outcome. This allows you to target the right audience while reaching your purpose at the same time.
Content Planning
Brainstorm: Come up with 3 topics that your potential customers would be interested in.
- How to get 1,000 Twitter Followers in a week!
- How much time do I have to spend on my Social Media Profiles!
- How to make money with my blog!
Content Planning
Brainstorm: Create a content plan and try to update your blog weekly.
- Topics can be related to the seasons! (summer, winter (wellness, health, restaurants)
- Topics can be related to holidays! (labor day – places to stay, to see, etc.)
- Topics can point out the benefits of your products or services!
- Topics can point out the importance of your products or services!
Make Your Blog Interesting!
The Big Deal over Social Media Marketing Marketing
Natalie Guse
Set up a blog!
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.Everything you see here, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it.
What: Blogging SiteYear: Launched 2003Unique Visitors: 28,048,281Visitors: 65,278, 721Annual growth:+29
Blogger is a free blog publishing tool from Google for easily sharing your thoughts. A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom.
What: Blogging SiteYear: Launched 1999Unique Visitors: 31,699,703Visitors: 6,344,571Annual growth:+31
Xanga is a website that hosts weblogs, photoblogs, and social networking profiles. It is operated by Xanga.com, Inc., based in New York City. Xanga's origins can be traced back to 1999, when it began as a site for sharing book and music reviews. It now has an estimated 40 million users worldwide. As of May 24, 2008, Alexa Internet ranked Xanga as the 231st most visited site on the Internet. All Xanga members receive a "Xanga Site", a web site made up of a weblog, a photoblog, a videoblog, an audioblog, a "Pulse" (mini-blog), and a social networking profile. Members also have the option of joining or making blogrings (groups)
What: Blogging SiteYear: Launched 1999Unique Visitors: 4,029,165Visitors: 26,248Annual growth:-16
You probably know a ton about your favorite bloggers - what they think about the subjects they write about, maybe some of their work and life history... you may even know what toothpaste they use. But how much do you know about all the other people who read their blogs? For all this talk of a global conversation throughout the blogosphere, there's a lot to be desired. Readers can become friends with other people who read your favorite blogs. See what else they're reading. Check out their MySpace and Friendster profiles and view their Flickr photostreams. Authors can learn more about their readers individually and as a group. What do they like and what are they ignoring?
Mybloglog.com
Category: Blogging Site
Primary Value: Strong profile ranking
User: 1.300.000 visitors
• Set up blog• Promote blog• Write articles• Inform about the product• Use it as a second webpage• Connect all your sites to mybloglog
Information Description Use/Benefit
Where Content is King…
Blogging is all about….
– Content Delivery – putting it out there– Content Visibility – letting some people see it– Content Virality – broadcasting it to EVERYONE!
How to blog!
?
Update frequently – Look, nothing is worse than having a great blog and then abandoning it. You lose momentum, any buzz you might have generated and most importantly, you lose readers.
Link to your social media profiles, integrate your facebook, twitter and linkedin profiles. Also add your
blog to your linkedin, twitter or facebook profile.
Be controversial – There’s nothing like a little controversy to help promote your site. Take a stand on a controversial issue,
and then write intelligently about it.
Include images – We live in a society of over stimulation. We’ve got flashing billboards, instant information at our fingertips, and
about 15 different forms of media on our phones.
Link to other sites – This one is pretty simple, the more you link to other blogs or sites, the more likely they will be to link back to you.
Be original and make unsexy topics sexy – As we talked about in point 2, there are a ton of blogs out there. Take a
different angle. Do something to set yourself apart from the mass of other blogs. Be original.
Grab them with the headline – Just like a newspaper, the headlines are critical. If it’s interesting, people will check out your post. If it’s
not, they’ll ignore it. It’s as simple as that. And, just like in newspapers, there are some words and phrases that are attention
grabbers. “Top 10…”, “How To…”, “Warning:”,
Tell people – So you’ve got a great blog post. Now what? The last rule for blogging is to tell people about it. Mention it to your
friends and family, ping sites such as pingomatic.com, and submit it to social sites such as digg.com, reddit.com, fark.com, or any
other appropriate site.
The Big Deal over Social Media Marketing Marketing
Natalie Guse
Promote a blog!
Yahoo News & Blog Search– Sorted by relevance. Only top 4 get onto News SERPs
Google Blog Search– Sorted by relevance. No way to submit. Only a matter of time
before it ends up in the “One Box” Technorati
– Sorted by date. Tagged posts featured in sidebar. Feedster
– Sorted by date. PubSub
– No immediate SERPs. Delivered only in RSS.
Optimizing for Blogs and Search Engines
What is Technorati?Technorati is a real-time search engine dedicated to the blogosphere. It only searches through blogs to find exactly what you're looking for. At the time of this writing, Technorati was tracking over 22 million sites and over a billion links, a mind-boggling amount.
Technorati.com
Category: Blogging Directory
Primary Value: Strong profile ranking
•Promote your blog
Information Description Use/Benefit
Technorati.comRank #152,861,683 Unique Visitors4,379,508 VisitorsAnnual Growth of -16.16%Founded by Dave Sifry Launched in November 2002Blog Search Engine
Technorati is an Internet search engine for searching blogs. By June
2008, Technorati indexes 112.8 million blogs and over 250 million pieces
of tagged social media.The name Technorati is a portmanteau of the
words technology and literati, which invokes the notion of technological
intelligence or intellectualism.
Bloglines is a FREE online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content. With Bloglines, there is no software to download or install -- simply register as a new user and you can instantly begin accessing your account any time, from any computer or mobile device. And it's FREE!
Bloglines.com
Category: Blogging Directory
Primary Value: Strong profile ranking
Visits: 2.417.000 visits
•Promote your blog
Information Description Use/Benefit
Blog Catalog is the premiere social blog directory on the internet. Search, Browse, Rate and Review thousands of blog sites.
Blogcatalog.com
Category: Blogging Directory
Primary Value: Strong profile ranking
Visits: 3,558,000
•Promote your blog
Information Description Use/Benefit
Optimizing for Blogs and Search Engines
Blog Marketing
Innovative Techniques to grow your business! http://www.majesticsocialmedia.com
Natalie Guse
