1. This BISG WEBCAST will begin at 1:00 p.m. Eastern. Please stand by. Some considerations:All participant phone lines are muted. Well welcome your questions/comments at the end.BISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org

2. Creatingamoreinformed,empoweredandefficientbookindustrysupplychainforboth physicalanddigitalproducts. physicalanddigitalproducts BISGiscommittedtothedevelopmentofeffectiveindustrywidestandards,bestpractices,researchandeventsthatenhancerelationshipsbetweentradingpartners.www.bisg.orgBISG WEBCAST 2011, the Book Industry Study Group, Inc. 2www.bisg.org 3. KAREN FORSTER Associate Director Book Industry Study Group, Inc. TOM CLARKSON Principal Cumberland Systems Review Group TOM STOURAS Vice President of Supply Chain and Sales Operations M ill Macmillan MARY MCCARTHY Director, Product Group Ingram Content Group Inc.BISG WEBCAST 2011, the Book Industry Study Group, Inc. 3www.bisg.org 4. BISG WEBCAST 2010,theBookIndustryStudyGroup,Inc. 4www.bisg.org 5. BISG WEBCAST 2011, the Book Industry Study Group, Inc. 5www.bisg.org 6. In the beginning.beginningBISG WEBCAST2010,theBookIndustryStudyGroup,Inc. 6www.bisg.org 7. But then things changed. changedBISG WEBCAST 2010,theBookIndustryStudyGroup,Inc. 7www.bisg.org 8. IndustryParticipation AAP Harlequin ABA HarperCollins Anderson Merchandisers Ingram AWBC Levy Home Entertainment Baker & Taylor Macmillan Barnes & Noble Partners BISG Penguin Bookazine Powells Books-a-Million R dRandom H House CSRG Simon & Schuster Hachette Book Group Tattered Cover WileyBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org8 9. Booksellers that offer to deliver a new release before its on sale date can divert sales from compliant booksellers, violating a level playing field Affects both online and bricks and mortarbricks-and-mortar stores Affects even releases of long tail titles, because different titles are often included in the same orderBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org9 10. On Sale Date Date specified b a publisher on which a title, usually a D tifi d by bli hhi h titl ll new release, can be made available for sale to consumers or library patrons New Release Any title offered for the first time in a particular format or variation on a format (e.g., a movie tie-in cover) tie in Affadavit A legal agreement between a supplier and the receiver ofl hf d l a new release that specifies conditions relating to handling itBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org 10 11. 1. In general, an on sale date should be assigned to l l dh ld bd every new release being offered in the trade or general library markets2. Academic or professional titles should be assigned an on sale date IF they are offered through trade or general library markets3. Publishers may assign a publication date to a new release as before, but it should not be considered to b the on sale dbe hl dateBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org11 12. 4. The term on sale date should be usedh l d h ld b d exclusively; terms such as strict on sale, street date, and laydown date should not be used to avoid confusion d f5. Conditions (such as embargos) may be placed on the handling and presentation of new releases through affadavit agreementsBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org12 13. Assign Tuesday as the on sale date for your titlesPack new releases separately from other titles, where practicalFlag titles as new releases on packing listDisplay on sale date in appropriate spot on BISG p y pp pp Product LabelApply distinctive labels to cartons containing new lhti l releases, where practicalBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org13 14. Barnes & Noble endorses the recommendations of theBISG Best Practices for On-Sale Date Compliance andis incorporating these recommendations into itsvendor guidelines.During the transition to full compliance with BestPractice, Barnes & Noble will continue its policy ofobserving on sale dates established through affadavitagreements with publishers. Joseph J. Gonnella, Vice President, Adult Trade Vi P id t Ad lt T d MerchandisingBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org 14 15. A publisher will be considered compliant:1. If they establish an on sale date for all newth t bli h l d t f ll releases, and2. If they adhere to that on sale date by delivering y y g new releases uniformly to stores across the country no earlier than the working day before the on sale date and no later than the on sale dateBISG WEBCAST 2011, the Book Industry Study Group, Inc.www.bisg.org15 16. BISG WEBCAST 2011, the Book Industry Study Group, Inc. 16www.bisg.org 17. Why should publishers adopt the BISGrecommendation across all of their publications..? Creates a level playing field among different types oftrading partners. Creates timely availability across the market irrespective ofgeographic or virtual locations. Consolidates consumer sales in a given week which canhelp bestseller rankings. Publishers can organize promotional activities around theon sale date. Helps all elements of the supply chain to plan and tocreate efficiency efficiency. On sale dates apply to physical books and e-books. Consumer expectations.BISG WEBCASTwww.bisg.org 18. The BISG recommendation is flexible... It is recommended that publishers apply on sale dates to all of their new releases releases, particularly trade publications, however publishers can do whatever is best for their books and market. It is recommended that Tuesdays be typical on-sale days, however publishers can on sale days choose any day of the week that is best for any particular work. Publishers can seek on sale date compliance with title specific affidavits or blanket affidavits depending on their particular needs.BISG WEBCASTwww.bisg.org 19. Challenges... Challenges Publishers who adopt on sale date practices need to create operational and logistic processes to manage the physical and virtual distribution of their publications. Carton markings and segregating new titles from backlist. Compliance among different kinds of trading partners partners. Metadata needs to be created, maintained, and distributed. Availability needs to b managed f l bl dbed from a data point of viewBISG WEBCASTwww.bisg.org 20. MaryMcCarthyDirector,ProductGroupDirector, Product Group IngramContent GroupInc.BISG WEBCAST 2011, the Book Industry Study Group, Inc. 20www.bisg.org 21. Current System is Confusing,Time CTi Consuming and Ineffective i d I ff tiMultiple Affidavits-often have to be editedPaper work, filing, double checking g g back and forth pgg goingFlood of information that just becomes white noiseCustomers do not understand what is, or is not, an on sale date. Datesare being broken despite best intentionsPublishers are asking to embargo titles that do not meet that criteria21 22. BenefitsEasy to Understand, level playing fieldOne message to everyone in a storeEasy to understand for our non-traditional retailersTracking of new titlesOne shipment of new titles One22 23. Ideal SystemyEverything on-sale the same day of the week.(not Monday)Almost no embargoed titlesgStandard as to when the title delivers to differentchannels hl 23 24. Thankyou!a youWellnowtakequestions KAREN FORSTER Associate Director Book Industry Study Group, Inc. karen@bisg.org TOM CLARKSON Principal Cumberland Systems Review Group tclarkson@csrgrp.com tclarkson@csrgrp com TOM STOURAS Vice President of Supply Chain and Sales Operations Macmillan Tom.Stouras@macmillan.com MARY MCCARTHY Director, Director Product Group Ingram Content Group Inc. Mary.McCarthy@ingrambook.comBISG WEBCAST 2011, the Book Industry Study Group, Inc. 24www.bisg.org