BISG’s Higher Ed Conference: Adapt, Learn, InnovateApril 28, 2015 | New York City

Student Attitudes Toward Content in Higher Education

Twice-annual survey of US college students, conducted online Now in its 5th annual volume 1,600 respondents from two-year, four-year, public, and private institutions Features trend data for 2010-2014 Accompanied by a faculty survey each spring

Student Attitudes

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Textbook Requirement

0%

10%

20%

30%

40%

50%

60%

70%

80%

Fall 2010 Spring2011

Fall 2011 Spring2012

Fall 2012 Spring2013

Fall 2013 Spring2014

Fall 2014

28% of students now report their textbooks

were “recommended” –not “required.”

50%

16%

29%

5%

Print

Digital

Some aspects of both

No preference

Students Prefer Print

Going Digital

0%

10%

20%

30%

40%

50%

60%

70%

80%

Fall 2012 Spring 2013 Fall 2013 Spring 2014 Fall 2014

Going DigitalAVERAGE

50% 60% 70% 80% 90%

Pays for own materials

Female

Attending 4-year college

Senior/4th year student

Took online course

Junior/3rd year student

Used ILS

Going Digital

Going Digital

35%

48%

42%

55%

58%

52%

38%

19%

22%

17%

15%

15%

27%

33%

36%

28%

27%

33%

0% 20% 40% 60% 80% 100%

Price

Subscription length

Note-taking ability

Design

Features

Overall

Satisfied

Not satisfied

Neutral

37%

31%

17%

15%

Rent

Buy

Download

Borrow

Going Digital

Textbook Acquisition

Textbook Acquisition

Acquisition Decision Factors

27%

34%

36%

37%

57%

41%

40%

43%

39%

30%

32%

26%

21%

24%

13%

0% 20% 40% 60% 80% 100%

Supplements

Availability

Condition

Delivery speed

Price

Very important Somewhat important Not important/NA

27% of students feel that current textbook prices are

reasonable given their value.

Illicit Acquisition Behaviors

0%

5%

10%

15%

20%

25%

30%

Fall 2012 Spring2013

Fall 2013 Spring2014

Fall 2014

Photocopied/scannedcontent from other students

Downloaded digital contentfrom other students

Acquired content from piratewebsite

Acquired internationalversions of texts

Illicit Acquisition Behaviors

1. Textbooks are too expensive2. I have a small budget for books3. Instructor doesn’t use materials

enough to justify purchase4. Student loans are already too high5. Course content should be free

DOMINANT SUBSCRIPTION MODELSIntegrated Learning Systems

38%

62%

Yes

No

Integrated Learning SystemsHave you taken a class using an Integrated Learning System?

Integrated Learning Systems

Integrated Learning Systems

45%

46%

48%

50%

52%

53%

57%

12%

12%

14%

12%

11%

9%

10%

43%

42%

38%

38%

37%

38%

33%

0% 20% 40% 60% 80% 100%

Tailoring content to your needs

Providing assessments

Reducing study time

Mastering concepts

Improving your grade

Completing assignments

Preparing for quizzing/exams

Better

Worse

Neutral/NA

How Students Define Value

1. Helps me prepare for quizzes and exams

2. Helps me complete assignments3. Provides skills/knowledge to

prepare me for my career4. Helps me improve my grade5. Helps me master difficult concepts

Active Learning

Active Learning

Active Learning

52%

18%

30%

I would rather pay $100 for a learning solution that improves my result by one letter grade and reduces my study time by 25% than $50 for my current textbook.

Agree

Disagree

Neutral

Nadine VassalloProject Manager, Research & InformationBook Industry Study Groupnadine@bisg.org

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