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Sustainability is Key Driver for Bioplastics Growth
Retailers are implementing green programs
Industry Brand Owners
Media attention is increasing
Consumer awareness is rising
GO’s are incentifying sustainable
initiatives
Consumer attitude
“When considering green products, 50% of consumers surveyed stated that their purchase decisions were motivated by the sustainable attributes of the packaging”
“20-50% of consumers refuse to buy from a non-sustainable company”
“75% of consumers would pay more for environmentally friendly products”
Brandowner statements
Coca-Cola: “100% renewable material 2020-2030”
J&J: “All new products & packaging evaluated for sustainability improvements”
Wal-Mart: “Sell products that sustain people & environment”
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Bioplastics in the market
Carbon Footprint (g CO2 per kg plastic)
0,0
0,5
1,7
1,7
2,0
2,2
PLA 2G…
PLA today
LDPE
PP
PET
PS
1,6
4,0
5,0
PLA
Bio PE
Bio PET
Carbo-Hydrate Usage (kg sugar per kg plastic)
Albert Heijn Flex Pack PLA/Starch Blend
Coca-Cola Drink Bottle 30% Bio-PET
Danone Yoghurt Cup 100% PLA
P&G Squeeze Bottle Bio-PE
• Prime focus on Lactic Acid & Lactide as Global Market Leader
• Scale & Capacity, Best-in-Class Processing Technology and Cost Leadership
• Development PLA Supply Chain through PLA Production Partners
• Development of Markets and Applications through Down Stream Partners
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PLA Partnership Model
beet, cane, corn, wheat, tapioca,
biomass, etc
sugar extraction
lactic acid production
lactide production
PLA production
conversion to products
brand-owners / retailers
consumers
Core Focus Partnerships
Competitive with oil-based plastics:
• Standard Plastics (PS, PP, etc)
• Engineering Plastics (PA, PBT, etc)
New Production Technologies decrease
Production Cost significantly:
• Gypsum free process
• Biomass
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Full Range Portfolio
The Plastics Pyramid: Performance vs Market Size
PS
PVC
ABS
PC PET
HDPE
LDPE
PP n-PLA
Th
erm
al
& M
ech
anic
al
Per
form
ance
Amorphous Crystalline
PA
PBT
sc-PLA
PLA
High
Low
Puralact L100/D100 (Stereo-Complex)
Puralact L100/D100 (Nucleated)
Puralact L95-100 (Standard)
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Market Segment Focus
Pa
Packaging Fibers Consumer Electronics & Automotive
High Performance PLA
Standard PLA
Typical Applications
Thermoformed PS - PP
Injection Moulded
PS - PP
Thermoformed PS - PET - PP
Thin Film
BOPP - LLDPE
containers, cups, jars, hot fill packs, closures, FFS packs, flow wraps, shopping bags, clamshells, tableware, cutlery
Pa
Injection Moulded
PS – HIPS – PP ABS – PA – PBT
Woven &
Non-woven
PET
N.A.
Woven &
Non-woven
PET, PA, other
wipes, tissues, filters, diapers, apparel, clothing, staple fibers, carpets, geotextile
mobile phones, computers, tablets, domestic appliances, satnav systems, car interior, engine compartment
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Typical Time-to-Market
Concept Stage
• Customer contact
• NDA, MTA, JDA
• Literature study
• Specify specs
• Conceptual material, product & tool design
• Prototype testing
Pilot Stage
• Material & samping
• Pilot tooling
• Trialing & Testing
• Initial Product Validation
• Draft User Specs
• Technical & Economical Feasibility
Industrial Stage
• Production Tooling
• Material Supply
• Availability/planning
• Process & material efficiency
• External validation (Norms & Regulations)
• Product release & Customer approval
Commercialization
• Contractual negotiations • Joint marketing
• Product Launch Plans
• Quality procedures
• Logistic procedures
• Ramp-up
0,5 – 1 yr 0,5 – 1 yr 0,5 - 1 yr 1 yr
Challenges:
• PS replacement
• High heat stability
• Acceptable economics
• High speed thermoforming
• Limited additional capex
Achievements:
• Puraclact L/D based n-PLA
• Can withstand 120 oC
• Economical through reduced wall thickness
• Meets same processing speed as PS
• Minor adoptions to existing production line
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Application – Hot Beverage Cup
X
Challenges:
• ABS replacement
• Thermal and dimensional stability
• Good surface appearance and UV stability
• Impact & scratch resistance
Achievements:
• Puralact based PLA bio-compound
• Passed automotive OEM test program
• Good colourability
• Appealing eco-design through natural fibers
10
Application – Automotive Interior Panel
Challenges:
• PBT replacement
• Thermal and dimensional stability
• Fibration resistance
• Impact & chemical resistance
• High bio-content
Achievements:
• Puralact based PLA bio-compound
• Passed automotive OEM test program
• Temperature stability at +140 oC
• Shock resistant at -40 oC
• Bio-content up to 95%
• Highest property standard in bioplastics
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Application – Automotive Filter Box
• Developing markets with new “non-drop-in” materials took more time than expected
• Opportunities however are as significant as communicated earlier
• Lower costs lactides allow us to enter ambient packaging markets competitively
• Contracts will be announced as soon as signed, expecting to make good progress in 2013
• Expected to require new capacity to be available in 2016/2017, need to invest from 2014 onwards
• Margin developments in line with company requirements for value creation
12
Key takeaways