1. THE CUSTOMER

• Location: France

• Business: centrally-located organic food stores

• Number of stores: 11

• Average sales area: 300 m²

• Number of ESLs per store: 3,000

• Aisles equipped: all except for the deli, fruit

and vegetables and loose food sections

2. CONTEXT

Due to the nature of the organic food market,

retailers must monitor their competitors’ prices

continually. Therefore, price changes are very

frequent and the only way of responding fast

enough is to use electronic shelf labels. SES’s

system updates prices automatically, which gua-

rantees efficient pricing for customers and saves

time for staff in the store. Bio C’ Bon very quickly

decided to differentiate itself from its competitors

by adopting electronic shelf labeling technology,

the advantages of which have already been de-

monstrated in the food retail industry.

BIO C’ BONSTEPPING UP ITS PRICE-MATCHING POLICY

3. SPECIFIC NEEDS

Bio C’Bon was looking for a reliable, easy-to-use system. SES’s solution meets these needs, as it is intuitive and adaptable, and ensures the secure

transmission of data to labels.

Just because we sell organic products doesn’t mean we have to deprive our-selves of technology, especially since we use much less paper as a result.

Sandie OGIER, IT manager at Bio C’ Bon.

Contact us on at: info@ses-esl.com39 rue de Montigny - 95100 Argenteuil - France / Tél. : + 33 1 34 34 61 61 Fax : + 33 1 34 34 61 62 / www.store-electronic-systems.com

In fact, SES’s system is compatible with all back-

office systems and cash registers, so stores do not

need to change their daily routines.

In addition, SES was able to offer very short deli-

very lead times, even installing its system in some

new stores just a few days before they opened.

6. OUTCOME

Three stores have already been equipped with

electronic labels, and the results are up to ex-

pectations. Bio C’ Bon now has a fully automated

system, which enables it to respond quickly to its

4. WHY SES?Bio C’Bon was looking for a company able to pro-

vide a turnkey solution, a company that could sup-

ply and manage all the components that make up

an electronic labeling system: radio transmission

system, software, mountings, POP advertising,

anti-theft system, etc. All of this combined with

a flexible logistics execution system (based on a

network of local and highly responsive engineering

teams) makes SES a very reliable company to work

with.

5. IMPLEMENTATION

The fact that the new computer system integrated

so seamlessly into the existing infrastructure was

an important factor, which greatly facilitated the

smooth running of the project.

competitors’ price initiatives. SES rose to the challenge with success, thanks to its efficient logistics and deployment systems. It will continue to provide

operating assistance where required, through its software support and maintenance service.

7. OUTLOOK

Bio C’ Bon now plans to roll out the solution to 4 new stores (which are due to open by the end of the year) and to replace existing systems in other

stores on a case-by-case basis.