Big Family——SWOT analysis

Group Six

Strengths

1.Needed almost by every family.

2.Aimming at the senof of trust of costomers.

3.Using the Internet to promote.

Weaknesses1.High production cost causes exorbitant prices.

2.High cost impose restrictions on commercialization of the products.

3.Small consumer market, the loss of the consumer groups may become fatal.

4. Suffering a large influence of the market price.

Opportunities

1.Conducive to the promotion of products.

2.Improving the visibility of the product.

3.Customers can order the products on the Internet directly .

To establish our own sales website

Frozen suckling pig

Although there are many

special frozen food processing factory, but we wanted to take

up frozen processing.

To meet the need of modern

logistics

Benefits:

• Broaden the sales of the product.

• Let our customers become more

satisfied with our service.

• Maintain the freshness and flavor

of the product.

ThreatsRising cost (forage, labor, carriage, technique)

Challenge in disease control and prevention.

Challenge in fresh-keeping techniques.

Pollution in China is getting more and more serious.

An increasing number of competitors and they may have better breeding bases.

All members are college students and we lack of experience.

Great stress in research and development of high-quality pigs.

Key technology depends on South China Agricultural University and Foshan University.

Strengths WeaknessNeeded almost by every family.

High production cost causes exorbitant prices.

Aimming at the senof of trust of costomers.

High cost impose restrictions on commercialization of the products.

Using the Internet to promote.

Small consumer market, the loss of the consumer groups may become fatal.

Suffering a large influence of the market price.

内部能力

Conducive to the promotion of products.

Rising cost 、 disease control and prevention 、 fresh-keeping techniques.

Improving the visibility of the product. Pollution

Customers can order the products on the Internet directly .

competitors have better breeding bases 、 Key technology

外部因素 Opportunities Threats