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SWOT Analysis

SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

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Page 1: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

SWOT Analysis

Page 2: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Analysing a company’s:

SWOT Analysis

• Strengths

• Weaknesses

• Opportunities

• Threats

Page 3: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

History of SWOT Analysis

• Developed at Stanford• Funded by Fortune 500

companies• Took 9 years to develop• Involved 5000 interviews

Page 4: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

SWOT Analysis is…

… A strategic planning tool that separates

influences on a business’s future success into

internal and external factors.

Page 5: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

• Define realistic goals

• Improve capability

• Overcome weaknesses with strengths

• Identify threats than can be turned into opportunities

SWOT Analysis allows businesses to…

Page 6: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

A SWOT Matrix…

…separates and compares internal and external influencers:

Internalstrengths, weaknesses

Externalopportunities, threats

Page 7: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

A strength

• Superior product quality

• Lowest price

• Best expertise

• Location

Can be a competitive advantage like…

Page 8: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

A weakness

• A tired brand

• Inferior location

• High overheads

• A lack of R&D

Can be a disadvantage such as…

Page 9: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

An opportunity can be…

• A regulatory or tax change

• A high-profile event (marketing opportunity)

• An untapped market

• A gap left by a failed competitor

Page 10: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

A threat can be…

• Unfavourable regulation changes

• A new entrant into the market

• Problems with the economy

• Market shrinkage

Page 11: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Strategies that can come from SWOT Analysis…

S-O W-OS-T W-T

Strategies

Page 12: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Matching strengths to opportunities

Otherwise known as: S-O or Maxi-Maxi strategy

Using a strength to

maximise an opportunity

Page 13: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Matching weaknesses to opportunities

W-O or Mini-Maxi strategy

Improving capability to

maximise an opportunity

Otherwise known as:

Page 14: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Matching strengths to threats

S-T or Maxi-Mini strategy

Minimising a threat with a

strength

Otherwise known as:

Page 15: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

Matching weaknesses to threats

W-T or Mini-Mini strategy

Minimising weaknesses and

threats at same time

(often last choice)

Otherwise known as:

Page 16: SWOT Analysis. Analysing a company’s: SWOT Analysis Strengths Weaknesses Opportunities Threats

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