Big crocs, big snakes and small Censuses

The story of Australia’s digital-first CensusPresented by: Kate Bond

Outline of presentation

1. Background

2. Change to digital approach

3. 2016 enumeration model

4. Aspects of the digital

Census

Scene-setting

92% of all addresses

0.8% of Australian land mass

“Traditional Census” in Australia - 1901

First national census of Australia: 1911

http://www.ourstevenage.org.uk/page_id__487.aspx

Till 2011:

Till 2011:

Census forms were hand delivered to every household

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Change to Digital approach

Why change?Society

RecruitmentNon-response

Costs

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2016 Census Digital approach

Aims for 2016:

Delivery of Census forms

Return

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80% Mail out online access codes

20%Drop off

65+% Online form returns

RestMail back

2016 Census model (Standard enumeration path)

The Digital Census will…

Smart online Census forms

Recruit, train & manage field staff online

Capture & centralise all field activity

Hand-held technology

Integrated call centre

Admin data

New geospatial ABS Address Registerhttps://xlrecords.wordpress.com/2014/05/10/tv-error-experiments/

Digital Census

Digital Census data

ABS Address Register

An up-to-date and comprehensive list of addresses and their geocodes

http://leaveyourdailyhell.com/2012/02/13/two-days-in-sydney/

A mail-out frame for the 2016 Census

To provide sampling frames for ABS household surveys

Future broader data linking/integration role

Facilitates generation of geo-spatial output

ABS Address Register

sites.google.com/site/internetnations/o-mundo/australia-e-nova-zelandia/australia-ingles-

All records contain:Mailing address

Geocodes (coordinates)Land use (residential/commercial/agricultural/fire hydrant)

Not just householdsBased on Geocoded National Address File (G-NAF)

Social media

Bring statistics to the masses

Promote the eCensus

Census public relations to break the stereotype of how government agencies communicate

Our recipe was: bit of humour, tad of disrespect, current affairs, pop culture and Census data

Only country in the world to be in the top 10 Facebook memes of the year

2011 Census: Active use of social media to engage with the community, particularly the youth

Spotlight

Data visualisation

Dynamically interprets Census data

2011 Census of Population and Housing

Creates an Infographic

Share via social media

http://www.ukspotlight.co.uk/

http://abs.gov.au/census

Run That Town

#1 Free Entertainment App in Australia

Downloaded by over 62,000 users

Four star rating in the App Store by 730 users

Multiple awards winner

Builds interest in statistical data, statistical literacy, increases understanding of the use of data in decision making, and promotes Census data

http://abs.gov.au/census

Accessing data online

Intermediate Products:

Analytical ArticlesQuickStatsCommunity Profiles

Advanced Products:

TableBuilderSample FilesStatistical Longitudinal Census Datasets

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http://www.computerweekly.com/feature/The-battle-for-the-cloud k/

Any Questions?