Crocs Crossmedia

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Crossmedia campaign idea for Crocs.

Text of Crocs Crossmedia

  • 1.
  • 2. GOALS
    • Expand to young adults (15-21)
    • Collect information from target group
  • 3. The ultimate festival shoe
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  • 6. NEEDS
    • People want to fit in
    • They have to be trendy and appealing
    • Appropriateness
  • 7. MEDIA?
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  • 9. +
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