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www.bidsopt.com Bidsopt DSP - Media Kit
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Mobile DSP
Mobile DSP for Native and Rich Media Ads
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Bidsopt is a Demand Side Platform which enables advertisers to reach to right audience with advanced targeting and performance optimisation techniques. Our unique selling point is the reach of our inventory coupled with our platform efficiency , avoiding smallest inefficiencies which can waste a lot of time running campaigns. We offer best in class support for advertisers starting from setting up offers to technical support 24/7. We work in a transparent fashion to help advertisers to know the percentage of the total CPM cost that actually goes to the inventory bid and how much this can impact return on investment.
About Bidsoptwhat we stand for
BIDSOPT BIDSOPT
www.bidsopt.com
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of smartphone users search because of an ad they have seen either online or offline. 71%
88%
82%
Why Mobile Advertisingdirect, personal and immediate
Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of your marketing strategy. With 5.3 billion active mobile subscriptions across the globe, mobile is emerging as the most powerful channel to communicate with customers.
of smartphone users notice mobile ads.
of those who look for local information on their smart- phones taken action within a day.
www.bidsopt.com
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User visit the webpage Impression opportunity evaluated
AuctionWinning Ad Served
Impression Announced
Bid decision made
100ms
What is Demand Side Platform direct, personal and immediate
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.
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Bidsopt DSP Platform
Advertisers
Agencies
Trading Desk
Bidsopt DSP
Ad Exchanges
Ad Exchanges
Publisher
Publisher
Publisher
our architecture
www.bidsopt.com
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Cherry Pick Impression Global Inventory
BIDSOPT
TransparencyDynamic OptimisationAdvertisers can adjust their
campaigns on the fly based on performance.
RTB enables brands to bid on individual impressions.
Buying in real time is cost effective and reduces waste.
Cross-exchange buying, for scalable world-wide reach and access to premium inventory
Bidsopt provides advertisers with site-by-site reporting to know what you bought and how much you paid.
Benefits of Bidsopt DSPimproved performance and reduced wastage seen as main benefits of real-time bidding
www.bidsopt.com
7Key Features- DSPour product is a world class mobile ad buying platform
Hand Picked PublishersSelect Publishers those are
relevant to your campaign .
Segment you spend and increase
the ROI.
Global InventoryWe integrated with multiple
supply sources like exchanges,
app developers , websites and
ad network.
Self serve UIYou control every aspect of your
campaign . You can make
changes as you wish to the
campaign targeting.
Native AdsBidsopt Native Ad is the
industry’s first scalable solution for advertisers to take
advantage of native inventory across various exchanges. .
www.bidsopt.com
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Pitch DeckOur Account Manager explain
about Bidsopt DSP and demo
our capabilities
ContractsAdvertiser sign the contract
and IO with Bidsopt. We accept
prepayment for New Clients.
LaunchWe help you to launch your
first campaign with world class
Self serve UI
How to get started with Bidsopt DSPadvertising through bidsopt is a simple process
www.bidsopt.com
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Our World class Self serve UI
allows you to manage you
entire campaign life cycle.
Our Reporting dashboard allows
to monitor the performance of
your campaign in every angle
We Provide great end to end
support to make sure that you
achieve your ROI Goals
Self Serve UI Reports Great Success with Us
Advertiser Journey with Bidsoptwe value our customers a lot
www.bidsopt.com
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Geography
Choose country and location , latitude-longitude or target the
user with specific IP list
Device
Choose the brand and model among Mobile/Tablet.
Device OS/Browser
Android , iOS , Windows etc for OS and Chrome, Safari etc for
Browser
Category
Select between all IAB standard Category
Time of Day Scheduling
Run you campaign on a specify
hours of a day
Exchanges/Publishers
Target your campaign for
particular exchanges or direct
publishers
Wifi/Carrier Targeting
Target your campaign for
specific Mobile Carrier or
between Wifi or Carrier Traffic
Cherry Pick App/Site
Blacklist or Whitelist a Site or
Apps from Any Exchanges
Supported Targetingselect your targeting parameters to capture the audience of your choice
www.bidsopt.com
11Bidsopt Media Private Limited
F1 B, 1st Floor, Amar Sindhur,
No.43, Pantheon Road, Egmore Chennai - 600008,
India
OUR EMAIL [email protected]
OUR PHONEChennai: 044-4358 4199
Bangalore: 080-42030368
OUR WEBSITEwww.bidsopt.com
No 211, Second Floor
2nd Main, East of NGEF Layout,
Kasturinagar, Bangalore-560043 , India
www.bidsopt.com
