BI Kellogs

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Kellogg’s Case Study

BI Solution

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BI Implementation -Define Scope

Define Scope –

◦ Meeting the key business challenges using BIStrategies and Planning

◦ Business value and Technology Value AnalysisBusiness V

alue

TechnologValue

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BI Imp ementat on-Feasibility Study (IBM

Cognos)Functionality of tool that addressthe Business Challenges

Enable different lines of businesses spread acrossgeographies to work together to align businessstructures and create a common, sanctionedversion of information.

Move data into environments for decision makingand offer self-service access to data for ad-hoc,off-cycle data requests.

Apply the complete spectrum of Microsoft Excel

capabilities to your secure BI data to avoidmulti le versions of the truth, data entr errors

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Application Analysis &Implementation

Cost , Time, Effort will depend onfollowing factors

Storage and computing hardware.

Applications and data sources.

Data integration.

Relational databases and data

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Sales Planning Impact

Use predictive models and

association rules to determinewhich group of products workbest for which customers.

Analyze customer, product,market and channel profitabilityto optimize customer service and

financial performance, including

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Financial planningimpact

Develop timely, reliable

forecasts, budgets and plans.

Set, measure and monitor keyperformance metrics based on

standard financial statements.

Develop plans for key financialindicators including returns, cost

of goods, supply chain costs and

A

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As a us ness consu tantrefinement of current

business processWays to improve the currentprocess to reduce cycle time.

Drumbeat

Reducing setup times

Overlapping operations

Linking operations

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Data quality issues

Due to different platforms, dataintegration and consolidationissues

Data cleansing process

Data tracking and monitoringprocess

Compliance issues

Data Archival and Purging

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Overlooking Un-StructureddataIt consists of email, forums,

blogs, file-systems etc

You wont get critical views of

various stake holders

Ignoring this crucial data willaffect the opportunity to increase

your market share

Pretermitting secondary data

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Reduce data redundancy

Create a standardized enterprisedata dictionary

Data dictionary is a collection of

descriptions of data objects in adata model

Store the data in a normalized,

extract normalised data

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Solution outline andarchitecture

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Management Dash boardfor Kellogg’sGraphical Analysis of Important Site Statistics

◦ production, Sales, marketing ,

inventory etc

Traffic and Volume

◦ Orders received , Payments,

supplier information

Search Engine and Searchcapabilities

◦ Locating logistics etc

A t

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Approac towar smeasuring monitoring and

tracking ROISix Areas

Marketing EffectivenessCustomer ProfitabilityProduct MixOperational Forecasts

Financial ForecastsResource Optimization

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Additional benefits fromthe solutionAlign Business with client needs:

help managers design marketingcampaigns for specific products

by identifying opportunities

Differentiate from competitors:

improved business by collectingand analyzing data from varioussystems (financial, point of sale,

inventory, distributors, and

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Thank You!

AnkitArchanaDeepaHarshHarshil

JayNimishaPranjalPreetiVrunali

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BI Kellogs