Traditional BI or Disruptive BI?

Raghu Kashyap - Director, Technology Orbitz/Expedia Inc

Who am I?

• Tech Person @orbitz/@expedia

• Agile champion

• Data strategist and analytics evangelist

• Passion - https://github.com/ragskashyap

• Blog - http://kashyaps.com

• Tweets - @ragskashyap

Orbitz Worldwide

• One of the top 3 Online Travel Agency.

• Orbitz started 2001 by 5 airlines to kill GDS monopoly.

• Last 5 years it has always been rated as one of the best places to work for

• Orbitz India office in 2013, Bangalore.

• Analytics , Data Infrastructure, Product development using Java and open source technologies

Expedia Inc

• Acquired Orbitz Worldwide in 2015 Sep

• Operates more than 140 branded travel sites. Presence in more than 55 countries

• Books enough room nights in one year to fill every hotel in Manhattan for 30 months;

• Sells enough tickets to fill more than six hundred 737 airplanes every day.

• Around 16000 employees worldwide

• India presence in Bangalore, Pune, Mumbai and Gurgaon

What is BI?

Business intelligence (BI) is often described as "the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes - Wikipedia Courtesy - www.passionned.com

Role of BI

• Help business by building data platforms

• Constant checks on the Health of the business

• Help business make strategic decisions

• Help the business look into blue ocean

Skill Sets

• BI needs people who can transform data into a meaningful information

• SQL (Teradata, Oracle, SQLServer, Greenplum)

• Visualization experts (Microstrategy, Business Objects, Tableau)

• Data/Business Analysts

• Product?Courtesy - www.everyonemakesdecisions.com

Waterfall rocks! Really?

• Why is Agile NOT so popular in BI world?

• BI is always an after thought when products are built

• The data flow movements and the end reports fit the methodology well.

• BI has always been a step behind app development in adapting to Agile world.

Courtesy - geekandpoke.typepad.com

Traditional BI sucks!

• Time to Market

• Realtime Analytics is critical

• Proprietary softwares vs open source

• Speed

Courtesy - www.passionned.com

Agile to the rescue!

• Scrum & XP from 2006

• BI exposure to Agile 2010

• To Scrum or NOT to Scrum

• Why Kanban?

Disruptive BI 1.0

• 2010 - Change the model

• Leverage the Agile process which has been very successful across the organization.

• Finance, Technology, Marketing, Business?

• Evangelize analytics and technology that goes along with it.

• Centralized decentralization

BI/DWH/ML/Analytics/Data science

• Evolution of BI

• Personalization focus

• Machine Learning

• Data science

• Analytics at the core

• BI the foundation for all

Courtesy - www.exhibitionsinternational.org

Disruptive BI 2.0

• What makes the traditional BI disruptive? • Continous Integration

• Automated deployments/Continuous delivery

• Automated QE framework

• XP principles

• Cloud

• Data platform

• Realtime Analytics

Courtesy - bluesentryit.com

Automation with CI

Adoption of cloud

• Data storage outside your data center is a sin?

• You can only run but NOT hide

• AWS is becoming defecto for lot of organizations to store data

Build vs Buy

• Earlier to 2010 I would have said Buy

• Today there is no good solution in the market that caters to all your needs.

• Is everyone trying to solve the same problem?

• Is there a great market for entrepreneurs here :-)

Courtesy - www.upsidelearning.com

Use cases?

Skill set for 2.0?

• Data scientist

• Programmers

• Story tellers

• Passion for data

• Big Data (Hadoop, Amazon Kinesis, Storm, Kafka, noSQL, Cassandra………)

Courtesy - timoelliott.com

Three things to take away

• Agile is a mindset. Embrace agile to transform your data adoption and usage

• Continuous delivery and integration is very critical

• Technology is the key to enable possibilities